针对特定国家/地区设置唯一 URL

设置国际域名时,您需要为想要提供本地化购物体验的每个国家/地区创建唯一网址或 URL。根据您商店的语言和货币配置,每个 URL 均对应于在线商店的一个本地化版本。如果您使用 Shopify Payments,则还可以将每个 URL 的默认货币设置为该国家/地区的当地货币。

您可以按照以下方式为每个目标国家或地区设置唯一 URL:

  • 顶级域名,例如 your-shop-name.fr

  • 子域名,例如 fr.your-shop-name.com

  • 子文件夹,例如 your-shop-name.com/fr-fr

根据您的搜索引擎优化 (SEO) 策略,您可以使用一种方法或组合使用多种方法。如果您是首次设置 Shopify Markets,则子文件夹是最简单的选项,因为它们易于设置并能提供最优的 SEO。

若要针对特定国家/地区设置国际域名,您需要执行以下任务:

  • 为您的国际域名选择最佳 SEO 策略。

  • 为想要提供本地化购物体验的每个目标市场添加唯一 URL。

  • 在 Google Search Console 中设置国际定位。

设置国际域名后,您需要将客户定向到与其语言和地点偏好设置相匹配的 URL。

与本节相关的主题

  • 为您的国际域名选择最佳的 SEO 策略

  • 针对特定国家或地区设置唯一 URL

  • 在 Google Search Console 中设置国际定位

  • 使用 hreflang 标签将客户定向到特定于其地区的 URL

Shopify商户官网原文详情:

Setting up unique URLs for specific countries or regions

When you set up international domains, you need to create a unique web address or URL for each country or region where you want to offer a localized shopping experience. Depending on how you configure your store's languages and currencies, each URL corresponds to a localized version of your online store. If you use Shopify Payments, then you can also set the default currency of each URL to the local currency of that country or region.

You can set up unique URLs for each country or region that you want to target in the following ways:

  • top-level domains, such as your-shop-name.fr

  • subdomains, such as fr.your-shop-name.com

  • subfolders, such as your-shop-name.com/fr-fr

Depending on your search engine optimization (SEO) strategy, you can use one method or a combination of methods. If you're setting up Shopify Markets for the first time, then subfolders are the simplest options because they're easy to set up and offer optimal SEO benefits.

To set up international domains for specific countries or regions, you need to perform the following tasks:

  • Choose the best SEO strategy for your international domains.

  • Add a unique URL for each target market where you want to offer a localized shopping experience.

  • Set up international targeting in Google Search Console.

After you set up your international domains, you need to direct your customers to the URL that matches their language and location preferences.

In this section

  • Choosing the best SEO strategy for your international domains

  • Set up unique URLs for specific countries or regions

  • Setting up international targeting in Google Search Console

  • Using hreflang tags to direct your customers to their region-specific URL


文章内容来源:Shopify商户官方网站


(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)