wish商户平台上传产品时需要填写哪些信息?


Wish 平台上传产品时,以下属性是必填项:

  • 主图 URL

  • 价格

  • 产品名称

  • 库存数量

  • 配送

  • 标签

  • 父唯一 ID*

  • 唯一 ID/SKU

  • 描述

  • 本地货币价格

  • 本地货币运费

  • 货币代码

主图 URL

类型:URL 

产品照片的 URL。该 URL 直接链接至图片,而不是其所在页面。可接受 JPEG 或 GIF 格式。不得包含公司徽标、名称、促销或其他标识性文本。图片的像素至少为 100 x 100。不得包含任何显示为“未找到图片”的无效图片。我们不接受以 https:// 开头的图片 URL。如果您在查找或复制图片 URL 上遇到问题,请查看此篇文章寻求帮助。

示例:

  • 可接受:http://www.yourwebsite.com/images/7324204/3

  • 可接受:http://www.yourwebsite.com/images/dress.jpg

  • 不可接受:https://www.your website.com/images/7324204/3

  • 不可接受:http://www.yourwebsite.com/images/dresses.html

价格

类型:价格

产品在 Wish.com 上显示的价格,不含额外文本。用户将以此价格购买产品。

示例:

  • 可接受:100.99

  • 可接受:10.99

  • 不可接受:49.99 + S/H

本地货币价格

类型:价格

产品的本地货币价格。用户在购买产品时将以转换为您本地货币后的金额支付。您的本地货币价格基于您店铺的本地货币代码。您可以在商户平台上前往账户 > 付款设置页面,在“货币设置”部分查看您的本地货币代码。或者您可以通过 API GET /api/v3/merchant/currency_settings 。
查看您的本地货币代码

示例:

  • 可接受:100.99

  • 可接受:10.99

  • 不可接受:49.99 + S/H

本地货币运费

类型:价格

以您本地货币预估的组合运费。您的本地货币价格基于您店铺的本地货币代码。您可以在商户平台上前往账户 > 付款设置页面,在“货币设置”部分查看您的本地货币代码。或者您可以通过 API GET /api/v3/merchant/currency_settings 查看您的本地货币代码。

示例:

  • 可接受:4.99

  • 可接受:5.99

  • 不可接受:4.99 + S/H

产品名称

类型:字符串

请使用以下模板来编辑您的产品名称:主品牌+副品牌,系列或产品名称+至多3个关键属性+通用的产品品类。产品名称必须清晰、简洁,并且能够准确描述所售产品。此模板有助于用户识别您的产品。

示例:

  • 可接受:Nikon D5100 DSLR Camera (Body Only) USA MODEL

  • 可接受:Sony VAIO 15" Laptop

  • 不可接受:Best Price!!! ***CHEAP*** Baby Stroller!!!

库存数量

类型:整数 

该 SKU 的库存数量。请为 Wish 指定库存设置库存缓冲。

示例:

  • 可接受:1200

  • 可接受:0

  • 可接受:4

  • 不可接受:In stock

  • 不可接受:Out of Stock

配送

类型:价格

以美元为单位预估的每个产品的陆运运费。这是 Wish 就商户配送此产品而向商户支付的金额。运费里不得包含任何其他文本。

示例:

  • 可接受:4.00

  • 可接受:$4.99

  • 不可接受:$4.99 + S/H

标签

类型:字符串

为您上传的每个产品设置的无等级之分的关键词或术语。此类元数据有助于描述产品并对其进行分类,且便于在 Wish.com 浏览或搜索时再次找到。每个产品最多选择 5 个标签。标签应用逗号分隔,但在单个标签中使用逗号。每个产品最多可添加 10 个标签,如果添加的标签超过 10 个,产品将无法上传。

示例:

  • 可接受:Gaming、Toys & Games、Hello Kitty、Hello Kitty Backpack、Backpacks

  • 可接受:Women's Fashion、Jewelry & Watches

  • 可接受:Men's Fashion、Suits、Mafia、Silk Tie、Ties

  • 不可接受:Clearance Items

  • 不可接受:Cheap Cheap Cheap

  • 不可接受(标签过多):Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality

父唯一 ID/父 SKU

类型:字符串

父唯一 ID 用于标识产品。一件产品可以包含多个个体(变体),因此可以有多个行。父唯一 ID 可将同一个产品详情页中的所有尺码和/或颜色变体分到一组。在今后对产品做任何批量更新时,请确保使用同一个父唯一 ID。Wish.com 系统使用此父唯一 ID 来识别、跟踪、更新和报告产品。

*请注意:如果您上传的产品包含变体,则必须填写父唯一 ID。如需了解如何批量添加产品变量,请参阅指南。

示例:

  • 可接受:TG-088

  • 可接受:HSC0424PP

  • 可接受:112123343455432

  • 不可接受:2

  • 不可接受:包含50个或更多字符

唯一 ID/SKU

类型:字符串

请提供您内部使用的用于标识产品的唯一 ID/SKU。此字段代表了产品的单个变体(尺码和/或颜色)。唯一 ID 旨在用于区分一个产品详情页中的各个变体,通常是尺码和/或颜色变体。在今后对变体做任何批量更新时,请确保使用同一个唯一 ID。Wish.com 系统使用此唯一 ID 来识别、追踪、更新和报告该产品变体。

注意:必须少于50字符

示例:

  • 可接受:TG-088_Mint_XS

  • 可接受:HSC0424PP1

  • 可接受:112123343455432-XXL

  • 不可接受:2

  • 不可接受:包含50个或更多字符

描述 

类型:字符串

产品的详细描述。长度限制为4000字符,且仅有150字符会展示在初始搜索页面。不得包含任何 HTML 码、店铺政策细节、店铺特定的其他术语或多行文本。换行字符(如“enter”或“return”)将导致文件出现问题。在服装产品的描述中提供尺码、版型和尺寸等信息有助于用户了解产品。

示例:

  • 可接受:This Hello Kitty ruffled dress is 100% cotton and fits true to size.

  • 不可接受:This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.

wish商户官网原文详情:

What Attributes Do I Need To Include When Adding Products?

The following attributes are required in order to list your product on Wish: 

  • Main Image URL

  • Price

  • Product Name

  • Quantity

  • Shipping

  • Tags

  • Parent Unique Id*

  • Unique ID/SKU

  • Description

  • Localized Price

  • Localized Shipping

  • Currency Code


Main Image URL

Type: URL 

URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any "image not found" images. We do not accept image URLs that begin with https://. Check out this article if you need help finding and copying an image URL.

Examples:

  • Acceptable: http://www.yourwebsite.com/images/7324204/3

  • Acceptable: http://www.yourwebsite.com/images/dress.jpg

  • Unacceptable: https://www.your website.com/images/7324204/3

  • Unacceptable: http://www.yourwebsite.com/images/dresses.html

Price

Type: Price

The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product.  

Examples:

  • Acceptable: 100.99

  • Acceptable: 10.99

  • Unacceptable: 49.99 + S/H

Localized Price

Type: Price

The localized currency price of your product. The customer will pay this amount for the product after the prices have been converted to your currency. The localized currency price is based on your store's Local Currency Code that can be found under Currency Settings via the Merchant Dashboard on the Account > Payment Settings page, or via API GET /api/v3/merchant/currency_settings.

Examples:

  • Acceptable: 100.99

  • Acceptable: 10.99

  • Unacceptable: 49.99 + S/H

Localized Shipping

Type: Price

The estimated group shipping price in your local currency. The local currency is based on your store's Local Currency Code that can be found under Currency Settings via the Merchant Dashboard on the Account > Payment Settings page, or via API GET /api/v3/merchant/currency_settings.

Examples:

  • Acceptable: 4.99

  • Acceptable: 5.99

  • Unacceptable: 4.99 + S/H

Product Name

Type: String 

Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help customers identify your product.

Examples:

  • Acceptable: Nikon D5100 DSLR Camera (Body Only) USA MODEL

  • Acceptable: Sony VAIO 15" Laptop

  • Unacceptable: Best Price!!! ***CHEAP*** Baby Stroller!!!

Quantity

Type: Integer 

A number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory. 

Examples:

  • Acceptable: 1200

  • Acceptable: 0

  • Acceptable: 4

  • Unacceptable: In stock

  • Unacceptable: Out of Stock

Shipping

Type: Price 

Enter price in US Dollars ($). Estimated GROUND shipping cost per product. This is what Wish pays the Merchant for shipping the product. Should not contain any additional text. 

Examples:

  • Acceptable: 4.00

  • Acceptable: $4.99

  • Unacceptable: $4.99 + S/H

Tags

Type: String 

Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing on Wish.com. Select up to 5 per product. Tags should be comma-separated, but do NOT use commas in individual tags. There is a maximum of 10 tags allowed per product if you add more than 10 the product will fail to upload. 

Examples:

  • Acceptable: Gaming, Toys & Games, Hello Kitty, Hello Kitty Backpack, Backpacks

  • Acceptable: Women's Fashion, Jewelry & Watches

  • Acceptable: Men's Fashion, Suits, Mafia, Silk Tie, Ties

  • Unacceptable: Clearance Items

  • Unacceptable: Cheap Cheap Cheap

  • Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality

Parent Unique Id/Parent SKU 

Type: String 

The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item. 

*Note: The Parent Unique Id is required if you're uploading a product with variations. Check out this guide if you need help creating a feed with variations.

Examples:

  • Acceptable: TG-088

  • Acceptable: HSC0424PP

  • Acceptable: 112123343455432

  • Unacceptable: 2

  • Unacceptable: anything 50 characters or more

Unique Id/SKU 

Type: String 

Provide the Unique Id/SKU you use internally to identify this item. This represents a single item/variation (size and/or color) of your product. The Unique Id serves to identify the variations within one item listing (product). These variations are generally size and/or color variations. Please keep this same Unique Id for any updates to this item variation in future feeds. Wish.com's system uses this Unique Id to identify, track, update, and report on this item variation. Note: Must be under 50 characters

Examples:

  • Acceptable: TG-088_Mint_XS

  • Acceptable: HSC0424PP1

  • Acceptable: 112123343455432-XXL

  • Unacceptable: 2

  • Unacceptable: anything 50 characters or more

Description 

Type: String 

A detailed description of your product. Limit of 4,000 characters, and only the first 150 characters are displayed on the initial search page. Do not include any HTML code, details about store policies, other store-specific language or multiple lines. 'New line' characters (such as 'enter' or 'return') will cause problems with your file. Information about size, fit, and measurements are helpful for apparel items.

Examples:

  • Acceptable: This Hello Kitty ruffled dress is 100% cotton and fits true to size.

  • Unacceptable: This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.

文章内容来源:wish商户官方网站