为wish产品上传演示视频

为了商户能够更好地向全球的意向用户展示产品,讲述产品故事,Wish 推出了演示视频功能。您可以使用该功能上传短视频,重点展示所售产品的功能、使用场景和功效。本文为您介绍如何上传演示视频、有哪些最佳实践可以制作出对用户最有吸引力的演示视频以及我们如何将您的视频展示给用户。自太平洋时间2021年3月29日开始,您的演示视频将在 Wish 安卓应用和 iOS 应用上通过产品的“Details”(详情)页向全球用户展示。


如何在 Wish 上为产品上传演示视频

您可以在商户平台上手动添加演示视频,或通过 API、CSV 或某些 ERP 上传。

1. 要在商户平台上手动上传演示视频,请首先前往产品 > 演示视频页面:

接下来您将进入视频添加页面,您可在此页面为您的活跃产品添加演示视频:

在上传演示视频之前,请务必点击“正确示范”标签页并通读上面的信息。此标签页包含大量的指导说明,告诉您什么样的演示视频才是高质量的视频,最有可能增加您的产品对用户的吸引力,因此请一定好好利用这些信息:

返回“上传视频”标签页,选择要添加演示视频的产品后,点击“添加演示视频”,将打开如下所示的弹窗:

在此弹窗中,您可以上传视频文件或添加视频 URL。如果原始视频的纵向宽高比不是9:16,您也可以直接在此弹窗中将视频剪裁为这个尺寸:

此外,如果您添加视频 URL,则可以直接在此弹窗中预览视频:

视频的拍摄重点应该是如何让产品生动起来。请注意以下几点:

  • 产品演示视频不可超过30秒。广告式的长视频通常不能很好地突出产品的功能、使用场景和功效。因此,如果上传的视频超过30秒,此弹窗会提示错误消息,且您无法再继续操作。

  • 确保上传的视频小于50 MB。如果上传的视频大于等于50 MB,系统将提示错误消息。

  • 确保视频的分辨率高于或等于 480p频,以清晰地展示产品。低于 480p 的低分辨率视频将被自动拒绝。理想的分辨率为 1080p 或以上。

  • 不要在演示视频中添加嵌入式文本、图案叠加或动画效果。有关演示视频的一些最佳实践,请参阅下文。

请注意,您还可以直接使用智能手机录制产品演示视频。如需了解更多信息,请参阅这篇文章。

最后请注意,每个产品只能添加一个视频。最终显示给用户的演示视频将会循环静音播放。因此,在上传视频之前无需担心如何去掉视频中的声音。

完成视频上传后,请点击“保存”继续。

随后页面将跳转至“演示视频”主页面,您可以在此页面更新现有演示视频或为其他产品添加新视频。

2. 如需通过 API 上传演示视频,请参阅以下信息:

在创建新的产品详情页时,您可以通过在 /api/v2/product/add 端口指定 demo_video_asset_url 字段来添加演示视频。在此字段中,请提供可以下载产品演示视频的 URL。请注意,系统不支持托管到 Youtube、Amazon.com、Ebay、Etsy 等的视频链接。

要为现有产品添加演示视频,请在 /api/v2/product/update 端口指定 demo_video_asset_url 字段。在此字段中,请提供可以下载产品演示视频的 URL。请注意,系统不支持托管到 Youtube、Amazon.com、Ebay、Etsy 等的视频链接。

如需了解更多信息,请参阅这篇 API 文档。

3. 您还可以通过 CSV 一次为多个产品上传演示视频。

请先为产品 Feed 文件创建 CSV 文件,并添加名为“Demo Video Asset URL”(演示视频资源 URL)列,以填写可下载产品演示视频的相应 URL。请注意,链接到 Youtube、Amazon.com、eBay、Etsy 等托管服务的视频链接并非有效的 URL。

您可以在产品 > 添加新产品 > 产品 CSV 文件页面或产品 > 编辑现有产品 > 产品 CSV 文件页面中查看示例 CSV 文件(示例文件已添加并填写“Demo Video Asset URL”列):





在完成 CSV 文件(添加演示视频 URL)之后,您可以按照常规的 CSV 上传流程(产品 > 添加新产品 > 产品 CSV 文件或产品 > 编辑现有产品 > 产品 CSV 文件)上传。如需了解更多有关如何上传 CSV 文件以添加或更新产品的信息,请参阅这篇文章和这篇文章。

4. 如需通过 ERP 上传演示视频,请参阅以下信息:

目前,中国大陆商户使用的大部分 ERP(店小秘、通途等)均已完成与 Wish 的集成,支持商户直接在 ERP 中上传演示视频。

如需了解在各 ERP 平台上传演示视频的操作流程,请直接与您的 ERP 联系。

 

演示视频的状态和被拒绝的原因

在您上传演示视频后,商户平台的演示视频页面将显示您上传的各视频的状态,以及视频被 Wish 拒绝的原因。

具体而言,演示视频可能处于以下状态

  • 待审核:此视频正在被 Wish 审核

  • 处理中:Wish 正在准备在 Wish 安卓应用和 iOS 应用上展示此视频(自太平洋时间2021年3月29日开始)

  • 活跃:此视频正在 Wish 安卓应用和 iOS 应用上展示(自太平洋时间2021年3月29日开始)

  • 已拒绝:此视频已被拒绝

您还可以按状态筛选演示视频:

如果您的视频显示“已拒绝”状态,该页面还将显示拒绝原因,以便您了解视频被拒绝的原因。具体而言,视频被拒绝的原因有以下几种:

  • 视频质量较差

  • 视频与产品无关

  • 视频旋转或方向不正确(例如颠倒)

  • 视频诱导用户离开 Wish 平台

  • 视频里有人在说话的画面且通过声音/音频传递信息

  • 视频显示工厂的画面,而非产品本身的用法

  • 视频过短(少于5秒)

  • 视频过长(超过30秒)

  • 包含仇视性符号

  • 包含淫秽内容和/或画面

  • 包含裸露画面

  • 包含非英语文字

  • 视频模糊(分辨率低或光线不足)

  • 视频侵犯他人知识产权

您可以点击“查看详情”(如以上屏幕截图所示),在弹窗中查看视频被拒绝的具体原因。

 

演示视频最佳实践和示例

现在您已经知道如何在 Wish 上为产品添加演示视频,下面我们来学习演示视频的一些最佳实践,这些技巧可让用户对您的产品更感兴趣,让您的产品真正生动起来。

1. 适合添加演示视频的品类

根据我们的调查,为以下品类的产品添加演示视频,可以达到更好的品牌宣传以及功能和使用场景展示效果:

  • 服装

  • 鞋类

  • 配饰:钱包、包、珠宝、手表等

  • 美妆和美容产品

  • 家居用品:装饰品、日用品、烘焙设备等

  • 创意小产品

  • 手机配件和升级产品

  • 儿童玩具

  • 健身器材

  • 宠物玩具及配饰

演示视频可以将您的产品全方位地展示给用户,让用户看到真实生活场景下产品的真实使用效果和用途。

2. 让演示视频脱颖而出的常见主题

要想演示视频成功吸引用户的注意,视频的主题和策略至关重要!因此,请遵循以下方法制作视频:

  • 讲述产品故事

    • 演示视频本质上是在产品图片、标题、描述等内容的基础上,进一步帮助商户宣传品牌和展示产品的一种方式。

    • 因此,演示视频一方面可以进一步展示产品的使用情况(突出产品的细节、功能和使用场景),帮助用户设想他们自己使用产品时的效果。

    • 另一方面,演示视频还可以帮助您突出品牌价值、质量、对用户的承诺以及产品值得用户喜爱的创意细节。

  • 简短有趣

    • 上传的视频不要超过30秒 - 简短有趣的内容更能立即引起用户的关注。

  • 人性化

    • 视频内容应可以引发用户的共鸣,让用户对产品产生信赖

    • 在视频中融合能够引起感情共鸣的元素 - 喜悦、成就感、魅力、幽默、新奇,让用户感到愉悦和受到启发

  • 解决常见问题

    • 通过演示视频,充分展现您在产品说明、标题甚至图片中描绘的产品,以克服书面描述的语言障碍,使产品真正全球化。

    • 以不同的角度和比例拍摄,以360度全方位展示产品。

    • 突出产品特有的设计特点或材质。

3. 有关演示视频的其他创意技巧:

  • 使用高分辨率视频,确保清晰地展示产品

    • 演示视频的分辨率不得低于 480p(最好为 1080p 或以上),以便用户能清晰地观看视频内容。


  • 优化灯光,便于用户清晰地看到演示视频中的产品。

    • 我们建议在间接自然光充足的空间中进行拍摄。

    • 避免刺眼或直射的光线,尤其是从产品后面或前面直射的光线(会在产品周围形成暗色轮廓)。

  • 使用明快的色彩,让视频抢眼且有趣

  • 确保视频展示的品牌形象和基调与产品详情页上的其他内容(例如描述、标题、图片等)保持一致。

  • 避免在演示视频中添加文字、图案叠加或动画效果 - 这样会让视频显得拥挤,且可能会对用户造成困扰。

4. 各类别产品的视频策略示例:

结合上述三个最佳实践,这里我们针对不同的产品类别分享几个策略示例:

  • 家居和生活:最佳的家居和生活用品视频应展示产品的质量和工艺或使用方法。可以考虑展示产品的尺寸和材质。

  • 美容洗护:展示产品在使用时的效果。

  • 珠宝和配饰:在模特身上展示这些产品可以让用户看到产品的动态效果、尺寸和细节。对于带有内饰的产品(例如包和钱包),可以考虑展示内饰和任何特殊的功能(例如口袋或特殊细节)。还可以利用填充物来展示包的储物量。

  • 服装和鞋子:在模特身上展示这些产品可以帮助用户了解产品的穿戴效果和动态效果。可以利用特写镜头展示材质细节、纹理和质量。

  • 婚礼和派对:突出细节和工艺是婚礼和派对用品的关键。利用生活化的视频/照片也会大有帮助,因为这样可以展示产品在实际生活中的生动画面。

  • 手工材料:利用放大和特写角度突出细节、材质和纹理。还可以展示这些产品的使用状态,例如,如果您销售毛线,可以考虑展示使用毛线编织物品的场景。

  • 艺术和收藏品:摆拍的生活场景照片可以更好地展示产品尺寸。

  • 玩具和游戏:重点展示这款游戏有趣且特别的地方。可以展示正在玩这款玩具或游戏的场景,也可以考虑展示其中包含的零件。

5. 演示视频内容政策:

最后值得一提的是,为了确保商户提供的所有内容均符合商户政策和 Wish 服务条款,演示视频必须符合相关内容政策。请参阅这篇文章了解更多信息。

我的视频将在哪里展示给 Wish 用户?

自太平洋时间2021年3月29日开始,经 Wish 审核并批准的演示视频将在 Wish 安卓应用和 Wish iOS 应用上展示给全球用户(太平洋时间2021年3月29日当天仅向部分 iOS 应用用户展示,在之后几天内将覆盖所有用户)。当用户点击产品后,产品的“Details”(详情)页将自动播放视频。

希望您能充分利用我们的演示视频功能,让您的产品生动起来!如果您对此功能有任何反馈信息,也请提供给您的客户经理。

wish商户官网原文详情:

Uploading a demo video for your products


To help merchants best demonstrate and tell the story of their products to interested customers around the globe, Wish’s demo video feature allows you to upload a brief video that highlights the functionality, use cases, and benefits of a product that you are selling. This article walks you through how to upload a demo video, some of the best practices of creating a demo video that has the best chance of attracting your customers, and how your videos will be shown to customers. Starting March 29, 2021 Pacific Time, your demo videos will be shown to global customers on the product Details page in the Wish Android app and Wish iOS app.

How to upload a demo video for your products on Wish

You may upload demo videos for your products manually on Merchant Dashboard, via API, CSV, or in several ERPs.

1. To manually upload on Merchant Dashboard, first navigate to Products > Demo Videos page:

Next, you will enter a page where you can add demo videos for a list of your active products:

Please be sure to switch to the "Best Practices" tab and read through the information before you upload a demo video. This tab contains a great amount of guidance on what is considered a high-quality demo video that has the best chance of increasing your products’ appeal in front of your customers; be sure to take advantage of the information it provides:

Back to the "Upload Videos" tab, once you select a product to which you’d like to add a demo video, click “Add Demo Video” to proceed to a popup modal, shown below:

In this popup modal, you may either upload a video file or link to a video URL. You can crop your video to the 9:16 vertical ratio directly in the modal here too, if your original video is not of this size:

In addition, if you add a video URL, you may preview the video in this modal directly:

Please focus on bringing the product to life via your video! Note the following details:

  • Your demo-style video should be 30 seconds or less. Long commercial-style video generally does not do a good job highlighting the features, use cases, and benefits that your products can bring to your customers. As such, if you upload a video longer than 30 seconds, you will receive an error message in this modal, and will not be able to proceed further.

  • Only upload videos that are smaller than 50 MB in size. You will receive an error message if the video you upload is 50 MB or above.

  • Only upload videos with a resolution of 480p or higher to clearly showcase your products. Low-resolution videos under 480p will be rejected automatically. Ideal resolution is 1080p or above.

  • Do not include embedded text, graphic overlays, or animated effects in your demo video either. Learn more about some of the best practices of demo video below.

Note that you can also take your product demo video directly on your smartphone. To learn more, please visit this article.

Lastly, please note that you may only add one video to one product. The final demo video shown to customers will be soundless and play on a continuous loop. So don’t worry about removing audio from your video before you upload it here.

Once you complete the video upload, please click “Save” to proceed.

Then you will be redirected to the main Demo Videos page, where you may update your existing demo video or add a new one for another product.

2. To upload a demo video via API, please see the information below:

When creating a new product listing, you are able to add a Demo Video by specifying a demo_video_asset_url field in our /api/v2/product/add endpoint. In this field, please provide a url where a demo video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

To add a demo video to an existing product listing, please specify a demo_video_asset_url field in our /api/v2/product/update endpoint. In this field, please provide a URL where a demo video of your product can be downloaded. Please note that links to hosting services like Youtube, Amazon.com, Ebay, Etsy are not valid.

Please visit this API documentation to learn more.

3. You may also upload demo videos for multiple products at once via CSV.

Please first create a CSV file for your product feed and add a column titled “Demo Video Asset URL” to fill in the corresponding URL where a demo video of your product can be downloaded. Please note that links to hosting services like YouTube, Amazon.com, eBay, Etsy are not valid URLs to input here.

You may find an Example CSV with the “Demo Video Asset URL” column added and filled in on the Products > Add New Products > Product CSV File page or the Products > Edit Existing Products > Product CSV File page:





Once you finalize your product upload or product update CSV file with newly-added demo video URLs, you may upload it via the Products > Add New Products > Product CSV File page or the Products > Edit Existing Products > Product CSV File page, per normal CSV upload process. You may learn more about how to upload a CSV file to add or update products in this and this article.

4. To upload a demo video via ERP, please see the information below:

Currently, a number of ERPs mainly used by merchants based in Mainland China (Dianxiaomi, Tongtool, etc.) have completed integration with Wish to support merchants in uploading demo videos directly in ERPs.

For the operational process within the ERP dashboard to upload demo videos,  you may contact your ERPs directly.

 

Demo video statuses and reasons for rejection

After you upload your demo videos, the Demo Videos page on Merchant Dashboard will show you the status of each video you upload, along with reasons the video is rejected by Wish.

Specifically, your demo video may show the following Status:

  • Pending review: the video is being reviewed by Wish

  • Processing: Wish is currently preparing this video for display on Wish Android app and Wish iOS app (starting March 29, 2021 PT)

  • Active: the video is playing live on Wish Android app and Wish iOS app (starting March 29, 2021 PT)

  • Rejected: the video has been rejected

You may also filter your demo videos by their current status:

If your video shows "Rejected" status, this page also surfaces to you the Reason for rejection for your information. Specifically, your video may be rejected for the following reasons:

  • Video quality is low

  • Video is not related to the product listing

  • Rotation/orientation is incorrect (e.g., upside down)

  • Video refers customers off of Wish

  • Video shows a person talking and relies on sound/audio

  • Video shows factory scenes instead of the product itself in use

  • Video too short (less than 5 seconds)

  • Video too long (more than 30 seconds)

  • Contains hateful symbols

  • Contains obscene and/or graphic content

  • Contains nudity

  • Contains non-English text

  • Video is blurry (low-resolution or not enough lighting)

  • Video infringes on others' Intellectual Property rights

You may click "View details" as shown in the screenshot above to learn more details about the specific reason for rejection in the popup modal that follows.

 

Best practices of demo videos and examples

Now you know how to upload a demo video to your product listings on Wish, let’s look at some best practices of demo videos that can bring more customer interest to your products and really bring your products to life.

1. Product categories that can benefit the most from a demo video

Based on our research, a demo video will be the most beneficial to highlighting the stories, features, and uses cases of the following product categories:

  • Fashion

  • Shoes

  • Accessories: wallets, bags, jewelry, watches, etc.

  • Make-up and beauty products

  • Home goods: decor, supplies, baking equipment, etc.

  • Novel gadgets

  • Phone gadgets and upgrades

  • Children’s toys

  • Workout equipment

  • Pet toys and accessories

A demo video will unpack these products for your customers and help them truly visualize what it would be like for them to use and benefit from your products in their daily lives.

2. Common themes to include in your demo video to make it stand out

The themes and strategies of your demo video make a difference! Take the following approaches to make your video stand out:

  • Tell a story of your product via the demo video

    • A Demo video is essentially another channel for you to tell your brand and product stories, in addition to product images, title, description, and more.

    • As such, consider your demo video as a way to further showcase your product in use (with its details, functions, and use cases highlighted) to help customers envision using it themselves.

    • Your demo video is also a way for you to highlight your brand values, quality, and promises to your customers, along with any creative details of your product that your customers will love.

  • Keep the video short and sweet

    • Do not upload a demo video that’s longer than 30 second - keep things short and sweet to best attract your customers’ immediate attention.

  • Make it human!

    • Your goal is to make the video content feel relatable and trustworthy to your customers

    • Include emotionally compelling elements - highlight joy, fulfillment, charm, humor, wonder, and more in your demo video to delight and inspire your customers

  • Use your videos to address commonly asked questions

    • Elaborate and expand on your product description, titles, or even images via a demo video to overcome language barriers in the written description of your products and make your products truly global.

    • Showcase the product in various angles and scales to provide a 360 view of it.

    • Highlight unique design features or materials of your products as well.

3. Other creative tips for your demo video:

  • Use high-resolution videos so your products are clearly demonstrated

    • Demo videos must have a minimum resolution of 480p, ideally 1080p or above so that your customers can clearly see the videos.


  • Optimize lighting so your customers can clearly see the products in the demo videos.

    • We recommend filming in a space that has plenty of indirect natural light.

    • Avoid harsh or direct light, particularly from behind or in front of the product, as this will create a silhouette.

  • Use vibrant colors and make your video stand out and fun

  • Be sure that your video showcases a consistent brand voice and tone with the rest of your product listings, such as description, title, images, and more.

  • Avoid text and graphic overlay or animation effects in your demo video - they can crowd the video and potentially confuse your customers.

4. Sample demo video strategies per product category:

Combining the three best practices above, here we share a few sample strategies for particular product categories:

  • Home and Living: Home and living product videos are most successful when they showcase the quality and craftsmanship of the item, or show how it works. Consider showing the scale and materials.

  • Bath and Beauty: Show the item in use.

  • Jewelry and Accessories: Showing the item on a model can help customers see movement, scale and details of the item. For products with an interior, like bags and purses, consider including the interior and showcase and special features like pockets or special details. You can also see props to show the storage capacity of a bag.

  • Clothing and Shoes: Videos of these products on a model can help customers understand how a product hangs and moves. Use close up shots to show material details, textures, and quality.

  • Wedding and Party: Highlighting the details and craftsmanship are key for wedding and party products. Using lifestyle videos/photos can also be helpful, as they show how a product can come to life in a real-life setting.

  • Craft Supplies: Zoom in and provide an up-close angle that highlights details, materials, and textures. You can also show these items in use, for example, if you are selling yarn, consider showing it in use with a knitting project.

  • Art and Collectibles: Using a staged lifestyle image can help show the scale.

  • Toys and Games: Focus on showing what makes this game fun and unique. You can show it in use, and also consider showing the pieces that are included.

5. Demo video content policy:

Last but not least, to ensure that all contents provided by merchants adhere to the Merchant Policies and Wish’s Terms of Services, we ask that demo videos be compliant with a series of content policies. Please visit this article for more information.

Where will my videos be shown to Wish customers?

Starting March 29, 2021 Pacific Time, your demo videos reviewed and approved by Wish will be shown in the Wish Android app and Wish iOS app to customers around the globe (starting with select iOS app users, with full rollout occurring over the course of a few days after March 29, 2021 Pacific Time). When customers click on the product, the video will then automatically play on the Details page (see screenshots below).  

We hope you make the most out of our Demo Video feature to make your products come to life! Please provide any feedback to your Account Manager about this feature as well.

文章内容来源:wish商户官方网站