1、Performance Overview整体表现一览
Viewers:UV独立访客 (Unique Viewers)
Product Visitors:产品点击UV (Viewers who click on items in livestream)
Buyers:直播间买家数 (Viewers who make a purchase after watching livestream)
Product Guided Rate产品点击率= Product Visitors / Viewers
Conversion Rate转化率= Buyers / Product Visitors
2、Key Metrics 关键指标一览
Post-Live:直播后7天内表现(即本次直播时段内的访客是否在7天内对直播间产品有进一步的购买等动作Check if viewers of this live streaming session (session start time ~ session end time)have further purchase of the products listed in the following 7days)
3、点击?可以查看每个字段详细含义
4、In-Live (During Live): 直播时间段内表现
Viewers:直播UV
Views:直播PV
Avg watch time:平均停留时长(分:秒)
Viewers engaged:产生了互动的UV(互动指评论、点赞、分享、关注店铺)
Comments:评论数
Likes:点赞数
New followers:新增粉丝数
Revenue:直播间产品在直播时段内产生的销售总额Orders:直播间产品订单数
Unit sold:直播间产品销售个数Buyers:买家数
Product visitors:产品点击UV
Product views:产品点击PV Add to cart visitors:加购UV Add to cart units:加购总数
5、选择④中任意两个指标的趋势图
6、本场直播产品中表现最好的降序排列
7、Post-Live:直播后7天内表现(即查看本次直播访客是否在7天内对直播间产品有进一步购买等动作
Revenue:销售额
Orders:订单数 Unit sold:销售个数Buyers:买家数
8、选择⑦中任意两个指标的趋势图