使用 Facebook 宣传卖家合作推广商品

创建主推您商品的帖子和视频

在帖子和视频中穿戴或展示您的商品,并确保将商品的购买渠道告知受众。

确保受众能够轻松找到您的商品

确保受众能够轻松找到您的店铺页面,方便他们购买您的商品。在您的 Facebook 个人简介以及每个帖子中附上您的商品链接。

使用 Facebook 视频

集思广益,通过创意方法酬谢与您的商品相关内容互动的受众。以特别的方式鼓舞受众、举办竞赛或提供赠品,或者让穿戴您商品的粉丝成为您频道的“本周人物”。

倾听受众的心声

询问观看者,了解他们想要看到的商品类型(设计、特征、颜色等)。请他们在评论部分分享反馈;或者添加投票卡片,请受众参与调查。有关更多信息,请参阅如何在 Facebook 上创建投票?

使用 Facebook 洞察分析衡量成就

使用 Facebook 的分析功能来追踪平均参与度、覆盖范围和获得最高参与度的内容类型。

要详细了解 Facebook 最佳实践,请访问 Facebook 中心。

 

了解实际运用案例:

Impractical Jokers 在 Facebook 上使用视频帖推广新商品。视频帖中展示了四款衬衫和他们的亚马逊店铺页面链接,告知买家可以通过该链接购买商品。

 

亚马逊官网原文详情:  

Use Facebook to promote your products in Merch Collab

Create posts and videos featuring your merch

Wear or display your merch in your posts and videos and be sure to tell audience where they can find it.

Make your merch easy to find

Ensure your store page is easy to find making it convenient for your audience to buy your merch. Include a link to your Merch in your Facebook bio and in every post.

Use Facebook video

Brainstorm creative ways to feature audience who engage with content relating to your merch. Provide special shout-outs to audience, run contests or giveaways, or feature a fan wearing your merch as the 'person of the week' on your channel.

Listen to your audience

Ask your viewers for the types of merchandise they would like to see (designs, characters, colors, etc.). Ask them to share their feedback in the comments section or add a poll card to survey your audience. For more info, see How do I create a poll on Facebook?

Use Facebook insights to measure success

Use Facebook’s analytics to track average engagement, reach and types of content that receives the most engagement.

To learn more about Facebook best practices, visit Facebook Centre.

See it in action:

Impractical Jokers promoted their new merch using a video post on Facebook. The video post displayed four different shirts and a link to their Amazon store page where customers could shop.

 

文章来源:亚马逊官方网站