墨水或墨粉

为了提供良好的买家体验,卖家必须确保 ASIN 商品名称、品牌名称、图片、特征要点和商品描述准确描述待发布的墨水或墨粉商品。如果卖家没有遵守亚马逊的商品指南,可能会导致商品被亚马逊移除,或卖家丧失在亚马逊上的销售权限。请尽可能按照以下商品发布规范进行操作,并请参阅销售墨水或墨粉盒,了解详细的分类要求,以及如何在亚马逊上对您的墨水或墨粉商品进行分类。

注意: 对于 HP 产品,请查看这些指南

商品名称

好的商品名称应该具有足够的描述性,要让买家只看到名称就会做出购买决定。请避免加入营销内容(免费、独家、红利、时尚、轻巧、耐用等),并且避免使用商品名称字段来列出硬件兼容性。请注意下文列出的再制、再装填和兼容商品的商品名称格式,以确保正确使用品牌名称。

同品牌墨水或墨粉盒(零售包装)

[OEM Brand] + [Series Name] + [Model Name] + [Product: Ink or Toner Cartridge] + ([Color(s)], [#-Pack], if app) + "in Retail Packaging"

示例

  • HP + 02 + 墨水盒 +(黑色,5 支装)+ 零售包装 = HP 02 喷墨盒(黑色,5 支装)零售包装

  • Brother + TN-350 + 墨粉盒 +(黑色)+ 零售包装 = Brother TN-350 墨粉盒(黑色)零售包装

再装填的墨水或墨粉盒

[Third Party Brand] + "Refilled" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

  • LD Products + 再装填 + 墨水盒 + 用于更换 + HP + 02 +(黑色,5 支装)= LD Products 再装填喷墨盒用于更换 HP 02(黑色,5 支装)

  • Office 66 + 再装填 + 墨粉盒 + 用于更换 + Brother + TN-350 +(黑色)= Office 66 再装填墨粉盒用于更换 Brother TN-350(黑色)

再制和再装填的墨水或墨粉盒

[Third Party Brand] + "Remanufactured" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

  • LD Products + 再制 + 墨水盒 + 用于更换 + HP + 02 +(黑色,5 支装)= LD Products 再制墨水盒用于更换 HP 02(黑色,5 支装)

  • Office 66 + 再制 + 墨粉盒 + 用于更换 + Brother + TN-350 +(黑色)= Office 66 再制墨粉盒用于更换 Brother TN-350(黑色)

兼容的墨水或墨粉盒

[Third Party Brand] + "Compatible" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

  • LD Products + 兼容 + 墨水盒 + 用于更换 + HP + 02 +(黑色,5 支装)= LD Products 兼容墨水盒用于更换 HP 02(黑色,5 支装)

  • Office 66 + 兼容 + 墨粉盒 + 用于更换 + Brother + TN-350 +(黑色)= Office 66 再制墨粉盒用于更换 Brother TN-350(黑色)

品牌名称

请勿以会让买家对您的商品来源产生误解的方式使用商品名称或品牌名称。再装填、再制和兼容的商品应将再制造商或“通用”列为品牌名称。

例如:如果商品名称为 Sophia Global 再制墨水盒用于更换 HP 61(黑色,2 支装),则应按以下品牌名称标示:

  • Sophia Global

  • 通用

图片

通过卖家平台单独上传或批量上传。

主要图片应为 jpeg 或 tiff 文件,分辨率应为 1000 x 1000 像素至 3000 x 3000 像素,以便充分利用缩放功能。

品牌墨水或墨粉的图片应在包装正面显示实际商品,且均应为白色背景。对于非品牌墨水或墨粉,仅以白色背景显示实际商品即可。如果商品本身是白色,请使用阴影来凸显它。

最多可使用 8 张备用图片,而且我们建议您如此操作。备用图片应强调使用中的商品以及重要特征的特写。

如果您在创建或上传符合上述规范的图片时遇到任何问题,请联系我们。

特征要点

基本指南

要点描述示例
1商品的总体概述采用 Vivera 技术的双支装黑色墨水盒
2包含颜色包含:2 支黑色 HP 02 喷墨盒
立方米主要特征防褪色、防脏污、防渗漏
4次要特征打印鲜明逼真的照片和激光品质的文本
5预计打印页数预计打印页数:1,320 页(取决于打印机和用法)

以句子大小写格式撰写要点,句尾无句号。包括空格在内,每条要点最多 256 个字符。

商品描述

简洁、真实、浅显易懂。专注于您的商品的独特属性。请勿提及竞争对手。提及商品的最佳应用。

如果您想列出与商品兼容的打印机或硬件,请使用“商品描述”部分。

注意: 随着新型号的发布,如果您未能定期更新,则您的信息可能会过时。

另请注意其他商品限制(如潜在的安装问题或客户在对打印机使用所列出的墨盒时可能遇到的常见错误消息)。

示例:“当您的墨粉指示灯开始闪烁时,您一定想拥有这么一款黑色墨粉盒;仅需将墨粉盒卡入到位,即可再次启动和运转打印机。TN-350 与 HL-2040 和 HL-2070N 型号 Brother 激光打印机兼容,预期寿命印量达到 2,500 页(以 5% 覆盖率计算)。

设计为与 Brother 品牌耗材搭配使用以实现最佳性能,其细微颗粒有助于产生丰富的黑色和巧妙的灰色色调,让您的页面看上去清晰、清楚、干净,实现专业水准。”


 亚马逊官网原文详情:

Ink or Toner

To provide a great customer experience, sellers have to ensure the ASIN title, brand name, images, feature bullets and product description accurately describe the ink or toner product being listed. Failure to follow Amazon’s listing guidelines could result in the removal of your listings or the loss of your selling privileges on Amazon. Please follow the below listing specifications as closely as possible, and please see Selling Ink or Toner Cartridges for details about category requirements, and to learn how to categorize your ink or toner products on Amazon.

Title

A good title should be descriptive enough for a customer to make the purchase based on the information in the title alone. Avoid marketing content (free, exclusive, bonus, stylish, lightweight, heavy duty, etc.) or use of the title field to list hardware compatibility. Pay attention to title formats listed below for Remanufactured, Refilled and Compatible products to ensure appropriate usage of brand names.

Same-Brand Ink or Toner Cartridge in Retail Packaging

[OEM Brand] + [Series Name] + [Model Name] + [Product: Ink or Toner Cartridge] + ([Color(s)], [#-Pack], if app) + "in Retail Packaging"

Examples

  • HP + 02 + Ink Cartridge + (Black, 5-Pack) + in Retail Packaging = HP 02 Inkjet Cartridge (Black, 5-Pack) in Retail Packaging

  • Brother + TN-350 + Toner Cartridge + (Black) + in Retail Packaging = Brother TN-350 Toner Cartridge (Black) in Retail Packaging

Refilled Ink or Toner Cartridge

[Third Party Brand] + "Refilled" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

  • LD Products + Refilled + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Refilled Inkjet Cartridge Replacement for HP 02 (Black, 5-Pack)

  • Office 66 + Refilled + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Refilled Toner Cartridge Replacement for Brother TN-350 (Black)

Remanufactured and Refilled Ink or Toner Cartridge

[Third Party Brand] + "Remanufactured" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

  • LD Products + Remanufactured + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Remanufactured Ink Cartridge Replacement for HP 02 (Black, 5-Pack)

  • Office 66 + Remanufactured + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Remanufactured Toner Cartridge Replacement for Brother TN-350 (Black)

Compatible Ink or Toner Cartridge

[Third Party Brand] + "Compatible" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

  • LD Products + Compatible + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Compatible Ink Cartridge Replacement for HP 02 (Black, 5-Pack)

  • Office 66 + Compatible + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Remanufactured Toner Cartridge Replacement for Brother TN-350 (Black)

Brand Name

Do not use trade names or brand names in a way that would mislead customers about the source of your product. Refilled, remanufactured, and compatible products should list the remanufacturer or "Generic" as the brand name.

For example, if the product title is: Sophia Global Remanufactured Ink Cartridge Replacement for HP 61 (2 Black), then the brand name should read either:

  • by Sophia Global

  • by Generic

Images

Upload individually or as batches through Seller Central.

Primary images should be jpeg or tiff, at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full advantage of zoom.

Images for branded ink or toner should display the actual product in front of a package, and both should be on a white background. Images for non-branded ink or toner should display only the actual product on a white background. If the product is white, use a drop shadow to offset it.

You can use up to 8 alternate images, and we recommend doing so. Alternate images should feature the product in use and close-ups of important features.

Please contact us if you have any problems creating or uploading good images that meet these specifications.

Feature bullets

Basic Guidelines

BulletDescriptionExample
1Overall synopsis of productBlack ink cartridge twin pack with Vivera technology
2Included color(s)Included: 2 Black HP 02 inkjet cartridges
3Major feature(s)Resists fading, smudging, and bleeding
4Minor feature(s)Print true-to-life photos and laser-quality text
5Estimated page yieldEstimated page yield: 1,320 pages (depends on printer and usage)

Write bullets in sentence case, and with no period at the end. Each bullet has a 256-character maximum, including spaces.

Product description

Be concise, honest, and friendly. Focus on your product's unique properties. Don't mention competitors. Mention the best applications for the product.

Use the Product Description section when you want to list printers or hardware that your product is compatible with.

Note: As the newer models become available, your information might become out of date if you do not commit to making regular updates.

Also note other product limitations (such as potential set-up issues or common error messages customer may encounter when using the listed cartridge with their printer).

Example: "You'll want to have one of these on hand when that toner light starts flashing; just snap this black toner cartridge into place and you'll be up and running again. Compatible with Brother laser printer models HL-2040 and HL-2070N, the TN-350 has an expected lifetime yield of 2,500 pages (based on 5% coverage).

Designed for optimal use with Brother name-brand consumables, its fine particles help produce the rich blacks and subtle shades of gray that help your pages look clear, legible, and cleanly professional-looking."

 文章来源:亚马逊官方网站