品牌安全工具

亚马逊采取品牌安全措施,以帮助您将亚马逊站外广告投放到合适的相关内容旁边的可靠广告位。

第三方集成

我们会实施来自可信赖问责小组 (TAG) 和互动广告局 (IAB) 的黑名单,从我们的供应中过滤指定网站。

亚马逊广告结合使用专有技术、严格的在线广告政策、ads.txt 以及独立第三方解决方案,免费保护您免受无效流量、未经授权的卖家和不安全内容的影响。

第一方流量质量解决方案

我们会手动审查第三方网站和应用,以确定是否存在不安全的内容。如果某个网站或应用被确定为不安全,它将被亚马逊广告屏蔽。


 亚马逊官网原文详情:

Brand safety tools

Amazon applies brand safety measures to help deliver your off-Amazon ads to trustworthy placements next to appropriate and relevant content.

Third-party integrations

We implement blacklists from Trustworthy Accountability Group (TAG) and Interactive Advertising Bureau (IAB) to filter specified sites from our supply.

Amazon Advertising automatically protects you from invalid traffic, unauthorized sellers, and unsafe content at no extra charge using a combination of proprietary technology, strict onsite advertising policies, ads.txt, and independent third-party solutions.

First-party traffic quality solution

We manually review third-party websites and apps for unsafe content. If a site or app is identified as unsafe, it is blocked from Amazon Advertising.

Content adjacency policies for Sponsored Display (Beta)

 文章来源:亚马逊官方网站