在 Google 上免费列出您的产品
对于有资格的商店，使用 Shopify 的 Google 渠道同步到 Google Merchant Center 的产品可显示在 Google 中。有关可显示免费产品页面的位置的完整列表，请参阅 Google Merchant Center。
如果您已使用 Google 渠道将产品同步到 Google Merchant Center，则可以确认您的产品信息流已选择加入 Google 的产品页面。如果您选择加入 Google 的产品页面，则您的产品可显示在 Google 产品页面的免费产品清单中。您可通过 Google Merchant Center 提供的 CSS 控制面板选择任何比较购物服务。
如果您刚开始使用 Google 渠道，则需要设置应用以将您的产品与 Google Merchant Center 同步。
关于免费产品页面
使用 Google 渠道即表示您的产品可能有资格显示在购物标签上的免费产品页面中。
在购物标签中搜索的客户具有较高的购买意向，因此这些搜索结果中的产品清单可能比常规的搜索引擎结果有更好的转化效果。此外，只有批准的产品才会显示在购物标签搜索结果中，因此，相较于搜索常规搜索引擎清单，新客户在搜索购物标签时更有可能发现您的产品。您的产品也可能在相关产品搜索的搜索结果页面中显示为富摘要。
虽然您可能有资格免费在 Google 中列出您的产品，但您的产品页面在搜索结果中的转化效果取决于机器学习。通过 Google Merchant Center 帮助来详细了解在 Google 产品页面展示产品的相关信息。
若要改进您的产品清单在购物标签中的效果，请使用以下指南来帮助您优化产品信息：
请确保您提供最新的和描述性的产品和商店信息。
为产品添加高质量的图片。
通过包含客户在搜索中使用的关键字来优化产品标题和描述。
添加相关产品数据（例如尺寸或适用性别）以提高客户找到您产品的机会。
为您的产品添加至少 3 个级别的产品类型。通过 Google Merchant Center 帮助来了解产品类型的详细信息。
如果您刚开始进行在线销售，则可能需要一段时间，然后产品才会显示在相关的搜索结果中。通过 Google Merchant Center 帮助来详细了解在 Google 产品页面展示产品的最佳做法。
受支持的国家和地区
在以下国家和地区，您可以在 Google 上免费列出您的产品。
| 阿根廷 | 印度 | 沙特阿拉伯 |
| 澳大利亚 | 印度尼西亚 | 新加坡 |
| 奥地利 | 以色列 | 斯洛伐克 |
| 比利时 | 爱尔兰 | 南非 |
| 巴西 | 意大利 | 韩国 |
| 加拿大 | 日本 | 西班牙 |
| 智利 | 马来西亚 | 瑞典 |
| 哥伦比亚 | 墨西哥 | 瑞士 |
| 捷克 | 荷兰 | 中国台湾 |
| 丹麦 | 新西兰 | 泰国 |
| 芬兰 | 挪威 | 土耳其 |
| 法国 | 菲律宾 | 乌克兰 |
| 德国 | 波兰 | 阿拉伯联合酋长国 |
| 希腊 | 葡萄牙 | 英国 |
| 香港特别行政区 | 罗马尼亚 | 美国 |
| 匈牙利 | 俄国 | 越南 |
确认您的产品信息流已选择加入 Google 产品页面
要使已同步的产品有资格显示在 Google 的免费产品页面中，您的商店需要在受支持的国家或地区进行销售。此外，创建 Google Merchant Center 账号所用的方式会决定您的产品信息流是否会自动选择加入 Google 程序的产品页面：
如果您使用 Google 渠道创建了 Merchant Center 账号并且商店满足资格要求，那么您批准的产品可以自动开始显示在购物标签的相关搜索结果中。
如果您在 Shopify 之外创建了 Merchant Center 账户，则需要使用 Google Merchant Center 来确认您的产品是否可以显示在 Google 购物标签的相关搜索结果中。
通过 Google Merchant Center 帮助来详细了解查看产品信息流的状态的相关信息。如果您需要产品信息流选择加入 Google 程序的产品页面，则可以通过 Google Merchant Center 执行此操作。
步骤：
在商店的 Google Merchant Center 账户中，点击产品。
若要查看产品信息流的设置，请点击信息流。
在目的地下，确认已列出免费产品清单。如果您的产品信息流将免费产品页面 作为目的地列出，则您的获批产品可能会显示在“购物”标签结果页面上。
如果您的产品信息流未将“Google 产品页面”作为目的地列出，则您需要选择加入：
点击产品信息流的名称。通过 Shopify 创建的产品信息流将列出为
Content API。在“国家/地区”下，选择您所在的国家/地区。如果您向不受支持的国家/地区销售产品，则没有资格选择加入。
查看免费产品清单以选择加入。
选择退出购物标签的免费列表
您可以从 Google Merchant Center 选择退出在 Google 程序的产品页面上展示产品。通过 Google Merchant Center 帮助来详细了解从目的地删除信息流的相关信息。
Shopify商户官网原文详情：
List your products for free on Google
For eligible stores, products synced to Google Merchant Center using Shopify's Google channel can appear across Google. For a full list of where free listings can appear, refer to the Google Merchant Center.
If you already use the Google channel to sync products to Google Merchant Center, then you can confirm that your product feed is opted in to Surfaces across Google. If you opt in to Surfaces across Google, then your products can appear in unpaid product listings on Google Surfaces. You can choose any Comparison Shopping Service via the CSS dashboard available in your Google Merchant Center.
If you're new to the Google channel, then you need to set up the app to sync your products with Google Merchant Center.
About free listings
By using the Google Channel, your products might be eligible for free listings on the Shopping tab.
Customers who search on the Shopping tab have a high purchase intent, so your product listings in those search results might convert better than regular search engine results. Additionally, only approved products appear in Shopping tab search results, so there is a greater chance that new customers will discover your products when searching with the Shopping tab than within regular search engine listings. Your products might also appear as a rich snippet in the Search results page for related product searches.
Although you might be eligible to list your products for free across Google, the performance of your listings in search results is determined by machine learning. Learn more about showing products on Surfaces across Google from Google Merchant Center Help.
To improve the performance of your product listings on the Shopping tab, use the following guidance to help you optimize your product information:
Make sure that your product and store information is descriptive and up to date.
Add high-quality images to your products.
Optimize your product titles and descriptions by including keywords that customers use in searches.
Add relevant product data, such as size or gender, to improve the chance that customers can find your products.
Add a product type to your products up to at least 3 levels. Learn more about product type from Google Merchant Center Help.
If you're new to online selling, then it might take time before your products appear in relevant search results. Learn more about best practices for showing your products on Surfaces across Google from Google Merchant Center Help.
Supported countries and regions
You can list your products for free on Google in the following countries and regions.
Argentina India Saudi Arabia Australia Indonesia Singapore Austria Israel Slovakia Belgium Ireland South Africa Brazil Italy South Korea Canada Japan Spain Chile Malaysia Sweden Colombia Mexico Switzerland Czechia Netherlands Taiwan Denmark New Zealand Thailand Finland Norway Turkey France Philippines Ukraine Germany Poland United Arab Emirates Greece Portugal United Kingdom Hong Kong SAR Romania United States Hungary Russia Vietnam
Confirm that your product feed is opted in to Surfaces across Google
For your synced products to be eligible to show in free listings across Google, your store needs to sell in a supported country or region. Additionally, the method that you used to create your Google Merchant Center account determines whether your product feed is automatically opted in to show on Surfaces across Google program:
If you created your Merchant Center account by using the Google channel and your store meets eligibility requirements, then your approved products can automatically start appearing on the Shopping tab in relevant search results.
If you created your Merchant Center account outside of Shopify, then you need to use Google Merchant Center to confirm whether your products can appear on the Shopping tab in relevant search results.
Learn more about viewing the status of your product feed from Google Merchant Center Help. If you need to opt in to the Surfaces across Google program, then you can do so from Google Merchant Center.
Steps:
From your store's Google Merchant Center account, click Products.
To see the settings for your product feeds, click Feeds.
Under Destination, confirm that Free product listings is listed. If your product feed lists Free product listings as a destination, then your approved products can appear on the Shopping tab results page.
If Surfaces across Google isn't listed as a destination for your product feed, then you need to opt in:
Click the name of your product feed. Product feeds created by Shopify are listed as
Content API.Under country, select your country. If you don't sell to a supported country or region, then you aren't eligible to opt in.
Check Free product listings to opt in.
Opting out of free listings on the Shopping tab
You can opt out of showing your products on Surfaces across Google program from Google Merchant Center. Learn more about removing a feed from a destination from Google Merchant Center Help.
文章内容来源：Shopify商户官方网站
