推广展示定位

选择您想向其投放展示型推广广告的受众,或者您想在亚马逊上定向投放的商品或品类。在广告活动创建期间,您可以选择受众或商品定向来定向投放您的广告。

展示型推广可以通过自动互动功能来帮助您实现推广和广告活动目标,而我们针对最有可能转化为消费者的受众对这一功能进行了优化。

受众

浏览

选择浏览可让广告主重新吸引之前浏览过您的商品或与您的商品类似的商品的亚马逊网站外的顾客。

我们会向最近 30 天内浏览过您的商品详情页或类似商品详情页的顾客展示您推广的商品,其中不包括不大可能购买您商品的顾客(例如最近购买过类似商品的顾客)。系统会根据您的商品详情自动生成广告素材。

浏览按每次点击费用 (CPC) 收费,因此您只需在有人点击您的广告时付费。亚马逊将根据转化的可能性将您的竞价调高或调低。您可以通过设置每日预算来控制支出。和

商品定向

您可以选择商品定向选项,向访问您选择的商品和品类以及类似商品的顾客展示广告。

商品定向广告将投放在桌面、移动网络和移动应用程序中。广告素材会自动生成。

商品定向按每次点击费用收费,因此您只需在有人点击您的广告时付费。商品定向的竞价仅可调低。竞价是在广告组级别设置的。您还可以为定向的每个商品或品类调整竞价,这会覆盖您的广告组竞价。 了解定向


 亚马逊官网原文详情:

Sponsored Display targeting

Choose which audiences you want to see your Sponsored Display ads, or which products or categories you want to target on Amazon. During campaign creation, you have the option to target your ads by selecting Audiences or Product targeting.

Sponsored Display can help you reach your advertising and campaign goals through automated engagements in which we optimize for audiences most likely to convert to purchase.

Audiences

Views

Selecting views enables advertisers to reengage shoppers off Amazon who previously viewed your products or products similar to yours.

We show your promoted products to shoppers who have viewed your product detail pages or the detail pages of similar products in the last 30 days. This excludes shoppers who are unlikely to purchase your products (such as those who have recently purchased a similar product). Creatives are auto-generated based on your product details.

Views is charged on a cost-per-click (CPC) basis, so you are only charged when someone clicks your ad. Amazon will adjust your bid up or down depending on the likelihood of a conversion. You control how much you spend by setting a daily budget. and

Product targeting

You can select the Product targeting option to show ads to shoppers who are visiting products and categories that you select, and similar products.

Product-targeted ads run across desktop, mobile web and mobile app. The creative for your campaign is automatically generated.

Product targeting is charged on a cost-per-click basis, so you are only charged when someone clicks your ad. Bids for Product targeting are adjusted down only. Bids are set at an ad group level. You can also adjust bids for each product or category you target, which overrides your ad group bid. Learn about targeting

 文章来源:亚马逊官方网站