我们会向最近 30 天内浏览过您的商品详情页或类似商品详情页的顾客展示您推广的商品，其中不包括不大可能购买您商品的顾客（例如最近购买过类似商品的顾客）。系统会根据您的商品详情自动生成广告素材。
浏览按每次点击费用 (CPC) 收费，因此您只需在有人点击您的广告时付费。亚马逊将根据转化的可能性将您的竞价调高或调低。您可以通过设置每日预算来控制支出。和
Sponsored Display targeting
Choose which audiences you want to see your Sponsored Display ads, or which products or categories you want to target on Amazon. During campaign creation, you have the option to target your ads by selecting Audiences or Product targeting.
Sponsored Display can help you reach your advertising and campaign goals through automated engagements in which we optimize for audiences most likely to convert to purchase.
Selecting views enables advertisers to reengage shoppers off Amazon who previously viewed your products or products similar to yours.
We show your promoted products to shoppers who have viewed your product detail pages or the detail pages of similar products in the last 30 days. This excludes shoppers who are unlikely to purchase your products (such as those who have recently purchased a similar product). Creatives are auto-generated based on your product details.
Views is charged on a cost-per-click (CPC) basis, so you are only charged when someone clicks your ad. Amazon will adjust your bid up or down depending on the likelihood of a conversion. You control how much you spend by setting a daily budget. and
You can select the Product targeting option to show ads to shoppers who are visiting products and categories that you select, and similar products.
Product-targeted ads run across desktop, mobile web and mobile app. The creative for your campaign is automatically generated.
Product targeting is charged on a cost-per-click basis, so you are only charged when someone clicks your ad. Bids for Product targeting are adjusted down only. Bids are set at an ad group level. You can also adjust bids for each product or category you target, which overrides your ad group bid. Learn about targeting