设置 Facebook 渠道
您需要先设置 Shopify 的 Facebook 渠道，然后才能在 Facebook 上开始销售或在 Shopify 中创建 Facebook 广告活动。
Facebook 渠道有一个产品目录，适用于 Facebook Marketing、Instagram Shopping 和 Facebook Shop。您商品目录中的所有产品都可用于所有这三种功能。如果您将产品下架，则将从所有这三项功能中删除该产品。
基本要求
若要使用 Facebook 渠道，您的商店需要使用 Basic Shopify 套餐或更高级的套餐。在开始使用 Facebook 渠道之前，您需要设置 Facebook Business Manager，该平台同时连接到您商店的 Facebook 公共主页和具有 Business Manager 管理员角色的广告账户。
如果您拥有个人广告账户，则需要将其连接到 Business Manager。如果您从未使用个人广告账户投放广告，则需要在 Business Manager 中创建新的广告账户才可创建 Facebook 广告活动。在 Facebook 广告帮助中心了解有关 Business Manager 和广告账户的详细信息。
如果您没有 Business Manager，您可以在设置 Facebook 渠道时设置一个。
Facebook 公共主页设置
在连接 Facebook 公共主页之前，需要满足 Facebook 上的以下要求：
您的 Facebook 账户需在此页面上具有管理员角色。
需要发布此 Facebook 公共主页。
您可以在多个 Facebook 页面上担任管理员，并使用单一 Facebook Business Manager 访问它们。但是，每个 Facebook 业务页面只能由一个单一 Facebook Business Manager 拥有。您需要成为拥有特定 Facebook 页面的 Facebook Business Manager，以及 Facebook 页面本身的管理员，才能将其与 Shopify 中的 Facebook 渠道连接。
了解如何在 Facebook 帮助中心为您的企业创建 Facebook 公共主页。
您还需要使用 Shopify 在线商店进行销售，并且您的商店不能受密码保护。了解如何删除在线商店密码。
渠道资格
若要安装 Facebook 渠道，您需要拥有 Facebook 账户和在线商店。如果您在 Shopify 后台中安装 Facebook 渠道之前没有 Facebook 账户，系统将提示您注册账户。
由于存在特定的资格要求，您可能需要先更改商店的设置，然后才能添加销售渠道。
如果您的商店不符合某一销售渠道的条件，则该渠道将在您的 Shopify 后台显示为不可用。点击您无法添加此渠道以查看您的商店不符合条件的原因。
安装并设置 Facebook 渠道
步骤：
在 Shopify 后台中，点击销售渠道旁边的 +。
点击 Facebook 旁边的 +，然后点击更新销售渠道，安装 Facebook 渠道。
在要先安装的功能上点击开始设置。
点击连接账户。
登录您的 Facebook 账户。
连接设置所需功能需要的 Facebook 资产。
接受条款和条件。
点击完成设置。
在 Facebook 渠道上设置一项功能后，对于其他功能的设置，您连接的 Facebook 资产均已完成。您可能需要一些其他资产（例如 Facebook Marketing 广告账户）才能完成某些功能的设置。
有关设置 Facebook 渠道功能的更多详细信息，请参阅：
Instagram Shopping
Facebook Shop
使用 Facebook 渠道进行营销
Facebook 的客户数据共享级别。
Shopify商户官网原文详情：
Setting up the Facebook channel
Before you can start selling on Facebook or create Facebook ad campaigns in Shopify, you need to set up Shopify's Facebook channel.
The Facebook channel has one product catalog for Facebook Marketing, Instagram Shopping, and Facebook shop. All products in your catalog are available to all three features. If you make a product unavailable, then the product is removed from all three features.
Basic requirements
To use the Facebook channel your store needs to be on the Basic Shopify plan or higher. Before you can start using the Facebook channel, you need to set up a Facebook Business Manager that's connected to both your business's Facebook Page and an ad account that has an admin role for the Business Manager.
If you have a personal ad account, then you need to connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.
If you don't have a Business Manager, then you can set one up when you're setting up the Facebook channel.
Facebook Page settings
The following requirements need to be met on Facebook before you can connect your Facebook Page:
Your Facebook account needs to have an admin role on the Page.
The Facebook page needs to be published.
You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with the Facebook channel in Shopify.
Learn how to create a Facebook Page for your business at the Facebook help center.
You also need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.
Channel eligibility
To install the Facebook channel you need to have a Facebook account and an online store. If you don't have a Facebook account when you install the Facebook channel in your Shopify admin, then you'll be prompted to sign up for one.
You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.
If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.
Install and set up the Facebook channel
Steps:
From your Shopify admin, click + next to SALES CHANNELS.
Click + next to Facebook, and then click Update sales channel to install the Facebook channel.
Click Start set up on the feature that you want to install first.
Click Connect account.
Sign in to your Facebook account.
Connect the Facebook assets that are required to set up the features that you want.
Accept the terms and conditions.
Click Finish setup.
After you set up a feature on the Facebook channel, the Facebook assets that you connect are already completed for the set up of additional features. Some additional assets, such as an Ad Account for Facebook Marketing, might be required to complete the set up of certain features.
For more details on setting up Facebook channel features, refer to:
Instagram Shopping
Facebook Shop
Marketing with the Facebook channel
Facebook's customer data-sharing levels.
文章内容来源：Shopify商户官方网站
