不管是老客户还是新客户,都应该经常保持互动,这样才不容易被对方遗忘,所以适当的“跟进”是有必要的。当然在外贸生意场上,也是比较忌讳经常有事没事打扰客户的,有事都应该长话短说,没事则尽量少骚扰对方。而推荐新产品,往往是一个很好切入点。

一、邮件模板

Dear Mr. Yamada ,

How are you recently? Long time no contact with you!

Any news for the samples we sent you several months ago?Do you have some buying plan this year?

l would like to recommend you our new hair dryer model as below. Please find the photos and instruction manual in attachment.

Model:Portable hair dryer

Item No.:HKK-96666Power:1900W

Function: 2 speed/ 3 heat settings ;Cool short function

Color:All

Packaging: Color box

Sample lead time: immediately

We have passed the testing and got the PSE certificate. Would you like to evaluate the sample in advance?

Thanks and best regards,

Pierre de Royer

VP-Sales & Marketing

二、常用语句

1.If it works for you,please let me know.

如果可行的话,麻烦您通知我。

2. It is not necessary for the sample at the moment,but the price counts for much more!

这个时候不需要样品,更重要的是产品价格!

3.Now announcing our newest model of hair dryer.

在此推荐我们最新款的电吹风。

4. Kindly note that the EMC certificate will be about to expire at the end of Dec.

请注意,EMC认证会在12月底到期。

5.Would you like to try a small order to test the market?

请问您有没有打算下个小单来测试一下市场情况?

以上就是利用邮件给外贸客户推荐新产品,跟进客户动态,拉近客户距离的一些内容,希望各位卖家能运用到实际中去。