利用Shopify将线下业务转变为在线销售

礼品卡

除了产品,您还可以销售礼品卡。礼品卡是您的商店进行在线销售的快捷方式。客户可以购买礼品卡并通过电子邮件接收。默认情况下,您创建的礼品卡永不过期。

当您推出可在线购买的新产品或为您的产品提供本地配送或取货服务时,客户可以在结账时兑换礼品卡。

准备网站页面

您创建的每个产品和产品系列都会自动在您的在线商店中获得一个页面,但主页和任何其他其他页面都需要手动设置。

1.主页

主页通常是人们在线找到您的商店时访问的第一个页面。此页面应包括您的品牌、突出显示的产品、特别优惠以及您客户需要了解的任何重要信息。

2.自定义页面

您可以为客户可能感兴趣的其他信息创建自定义页面。许多商店都有以下自定义页面:

  • 关于我们

  • 联系我们

  • 常见问题解答

  • 发货信息

3.博客页面

您可以在您的在线商店中创建和管理博客及博客文章。博客是围绕您的产品创建其他内容的常见方式,还可用于重点介绍您所在行业或专营市场的变化。博客可以帮助增加您网站的流量,并为您的客户提供可以在其社交媒体上分享的内容。

4.政策页面

政策页面可帮助客户了解您商店的运营方式,并说明您处理发货、退款和隐私的方式。这些政策默认显示在结账页面中,但您可以在网站菜单中创建指向它们的直接链接。

Shopify 为许多政策提供模板,您可以根据自己的商店进行调整。

Shopify商户官网原文详情:

Moving an offline business to selling online

Gift cards

Along with your products, you can also sell gift cards. Gift cards are a fast way for your business to sell online. Your customers can purchase gift cards, which are delivered by email. By default, the gift cards that you create never expire.

As you launch new products that can be purchased online or make your products available for local delivery or pickup, customers can redeem gift cards at checkout. 

Prepare your website’s pages

Each product and collection that you create is automatically given a page on your online store, but your homepage and any other additional pages need to be manually set up.

1.Homepage

Your homepage is usually the first page people access when they find your business online. This page should include your branding, highlighted products, special offers, and any important information your customers need to know.

2.Custom pages

You can create custom pages for other information that might interest your customers. Many business have the following custom pages:

  • About Us

  • Contact Us

  • FAQ

  • Shipping information

For information on how to create custom pages, refer to Pages.

3.Blog pages

You can create and manage blogs and blog posts in your online store. Blogs are a common way to create additional content around your products, or highlight changes in your industry or niche. Blogs can help increase your website’s traffic, and offer content that your customers can share on their social media.

4.Policy pages

Policy pages help customers understand how your business operates, and explain how you handle shipping, refunds, and privacy. These policies are shown by default in your checkout, but you can create direct links to them in your website’s menus.

Shopify provides templates for many policies, which you can adjust to fit your business. 

文章内容来源:Shopify商户官方网站