得到潜在客户的联系方式以后,接下来当然是主动出击,吸引客户,争取贸易机会了。写给客户的第一封信很重要,开发信习惯的格式,首先是说明获得客户联系方式的途径,以免唐突,再简要介绍一下自己的情况,包括公司规模,成立时间,主打产品的简介以及联系方式等。

需要注意的是,开发信应言之有物,凸显公司与产品的优势,提高吸引力,也不宜太过详细,长篇大论。须知开发信的目的是引起客户的注意和兴趣,引诱客户回复联系。

以下是一封开发信的例子:

Dear Mr. Steven Hans,

We get your name and email address from your trade lead on xxx that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website xxx which includes our company profiles,history and something latest designs.

Should any of these items be of interest to you please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have

interest in it, i's my pleasure to offer news to you regular.

Best regards,

Dafu Wong

请注意这封开发信的写法,作为初次联系的信件,它简洁明了,鲜明地展示了自己的特点,并暗示建议客户绕开中间商直接跟厂家合作,因为不知道客户的详情,特别强调有多种品质,这样无论对方是精品路线还是廉价路线,都有洽谈的空间。

此外,并没有谈论太深,而是引导客户去访问自己的网站,最后再抛出诱饵。再随附一张展现琳琅满目款式的产品照片,效果会很不错。

此外,开发信不同于Trade Lead,为表示诚意,不宜千篇一律。应该根据客户的规模,国籍不同略作调整,在信件中适合的地方自然地点一下客户的公司名字,暗示这封开发信是专门写给贵公司的,而不是草率地广告。

这些小技巧虽然不起眼,但颇能给客户以好感,希望对您有所帮助。

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)