虚拟捆绑商品

通过亚马逊物流的虚拟捆绑商品工具,品牌所有者可以创建由两到五个互补的 ASIN 组成的“虚拟”捆绑商品,这样买家就可以从商品详细信息页一起购买这些商品。这使得品牌所有者可以提供捆绑商品,而无需将商品打包在一起或更改亚马逊物流入库库存。

该工具最好与 Firefox 或 Chrome 配合使用。

卖家资格

此功能仅适用于拥有品牌的卖家。这里说的卖家必须是品牌内部人员,并负责在亚马逊上销售该品牌。如果您无法使用此功能,说明您尚未被确定为符合这些标准的卖家。

要求

要符合使用虚拟捆绑商品的资格,请满足以下要求:

  • ASIN 必须是您拥有的品牌且已在亚马逊品牌注册中注册。

  • ASIN 必须有处于“新品”状况的在售亚马逊物流库存。

  • 不得将以下商品包含在虚拟捆绑商品中:礼品卡、电子配送商品(如数字音乐、视频和图书)以及翻新/二手的 ASIN。

  • 只能在美国亚马逊店铺中创建捆绑商品。


ASIN 数量

捆绑商品必须包含 2 到 5 个 ASIN。每个组件 ASIN 都必须可单独购买。这意味着无法使用此工具创建合装包商品和“多箱装”商品(即,用多个箱子分批配送的单个 ASIN)。

合格和不合格捆绑商品示例:

  • 红色笔 (2) - 这不能为捆绑商品,因为只有 1 个 ASIN。

  • 红色笔 (1) + 蓝色笔 (1) - 这可以是一个捆绑商品。

  • 红色笔 (4) + 蓝色笔 (7) - 这可以是一个捆绑商品,因为有 2 个唯一的 ASIN。

要在捆绑商品中包含某个 ASIN 的多件商品,请将该 ASIN 添加到捆绑商品中。然后,点击【捆绑商品中的数量】旁的数字“1”,分享可售亚马逊物流有存货库存中 ASIN 组件的数量。


定价

捆绑商品的定价可以低于或等于捆绑商品内商品的价格总和。最成功的捆绑商品通常会提供有吸引力的折扣。

如果捆绑商品价格高于其组件商品的价格总和,则捆绑商品将失去购买按钮资格。即使其中某个组件商品的价格发生变化,捆绑商品价格仍将保持不变;卖家有责任监控捆绑商品价格,并在其中某个组件商品的定价发生变化时对其进行更新。


捆绑商品中的主要组件

您可以选择捆绑商品中的任何 ASIN 作为其主要组件。主要组件有助于确定捆绑商品的搜索和浏览分类。捆绑商品 ASIN 继承了其主要组件 ASIN 中的搜索关键词功能。

捆绑商品创建完成后,无法更改主要组件。如果您需要更改,请删除捆绑商品,然后重新创建。请使用不同的 SKU,或确保等待 24 小时后再重新使用同一 SKU。


曝光度

在台式机上,捆绑商品中主要组件的详情页面可能会显示【使其成为捆绑商品】小部件,其中最多显示六个共享同一主要组件 ASIN 的捆绑商品。该小部件不会显示在移动设备上。

注意: 禁止创建与现有捆绑商品具有完全相同的组件但指定的主要组件不同的捆绑商品。


编辑捆绑商品

捆绑商品 ASIN 的以下属性在保存捆绑商品后可编辑:商品名称、描述、要点、商品价格和图片。但是,组成捆绑商品的商品、主要组件和捆绑商品的 SKU 一旦保存便无法编辑。如果这些属性错误,请删除捆绑商品,等待 24 小时后再重新创建。如果您重新创建,请使用不同的 SKU,或确保等待 24 小时后再重新使用同一 SKU。


API 集成/上传数据

只能在卖家平台中创建和编辑虚拟捆绑商品。没有可用的 API/上传数据集成。请勿尝试使用上传数据或捆绑商品工具以外的任何方式编辑捆绑商品。

如果您这样做了,您的捆绑商品将不再可购买。要解决此问题,请先从您的 API 集成或第三方工具中移除捆绑商品 ASIN。然后,编辑并重新提交捆绑商品。


变体

目前,捆绑商品可能不属于变体系列。


促销、优惠券和 A+ 商品描述

捆绑商品必须符合所有标准条件才有资格参与促销。请注意,添加捆绑商品折扣不会影响其组件 ASIN 的价格历史记录或其参与促销的资格。

捆绑商品与优惠券和 A+ 商品描述兼容


广告

捆绑商品与品牌推广广告兼容。但是,它们目前与亚马逊商品推广不兼容。


评论和评级

捆绑商品 ASIN 具有独立于捆绑商品中组件 ASIN 的评论和评级。


订单和退货

订单的记录方式如下:捆绑商品的每个组件都是作为同一订单的一部分购买的。在大部分卖家平台报告中,捆绑商品 ASIN/SKU 不会记录订单,只有组件才会记录订单。组件可以单独退货。如果您的捆绑商品有折扣,买家将在退货时收到按比例收取的退款。


费用

由于所有商品均单独配送,就像是单独购买这些商品一样,因此配送费用不变,所有标准销售费用都将适用。


亚马逊官网原文详情:   

Virtual product bundles

The virtual product bundles tool for FBA lets brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page. This allows brand owners to offer bundles without packaging items together or changing FBA inbound inventory.

The tool works best with Firefox or Chrome.

Seller eligibility

This feature is only available to sellers who own a brand. The seller must be internal to the brand and responsible for selling the brand on Amazon. If you do not have access to this feature, you have not been identified as a seller who meets these criteria.

Requirements

To be eligible to be added to a virtual bundle:

  • ASINs need to belong to a brand that you own and that is registered in Brand Registry.

  • ASINs need to have active FBA inventory in the 'New' condition.

  • The following cannot be included in virual bundles: gift cards, electronically delivered products (like digital music, video, and books), and renewed/used ASINs.

  • Product bundles can be created only in the US Amazon store.


Number of ASINs

Bundles must contain two to five ASINs. Each component ASIN must be buyable on its own. This means that multipacks and “multi-box” items (single ASINs that ship in parts in multiple boxes) cannot be created with this tool.

Examples of eligible and ineligible product bundles:

  • Red pen (2) – This cannot be a bundle because there is only 1 ASIN.

  • Red pen (1) + blue pen (1) – This can be a bundle.

  • Red pen (4) + blue pen (7) – This can be a bundle because there are two unique ASINs.

To include multiple units of an ASIN in your bundle, add the ASIN to your bundle. Then, click on the number ‘1’ next to Quantity in bundle to share quantity from available FBA in–stock inventory for ASIN components.


Pricing

Product bundles can be priced lower than or equal to the sum total of prices of the products in the bundle. The most successful bundles typically offer attractive discounts.

If a bundle price becomes higher than the sum of its component’s prices, then the bundle will lose Buy Box eligibility. Bundle prices will remain the same even if the price of a component changes; it is the seller’s responsibility to monitor the bundle price and update it if component pricing changes.


Main component in a bundle

You may choose any ASIN in your bundle to be its main component. The main component helps determine the search and browse categorization of the bundle. A bundle ASIN inherits search keywords from its main component ASIN.

Once a bundle is created, the main component cannot be changed. If you need to do so, delete your bundle and re-create it. Use a different SKU or make sure to wait 24 hours before reusing the same SKU.


Discoverability

On desktop, the detail page of the main component in your bundle may show the Make it a bundle widget which shows up to six bundles that share the same main component ASIN. The widget does not appear on mobile.

Note: It is prohibited to create a bundle that has the exact same components as an existing bundle but a different designated main component.


Editing a bundle

The following attributes of a bundle ASIN are editable after the bundle has been saved: title, description, bullet points, price, and images. However, the products that make up the bundle, the main component, and the bundle’s SKU cannot be edited once saved. If these attributes are wrong, delete the bundle, wait 24 hours, then re-create it. If you re-create it, use a different SKU or make sure to wait 24 hours before reusing the same SKU.

API integration/Feeds

Virtual bundles can only be created and edited in Seller Central. There is no API/feed integration available. Do not try to edit a bundle using a feed or any means other than the bundles tool.

If you do this, your bundle may stop being buyable. To fix this, first remove the bundle ASIN from your API integration or third-party tool. Then, edit and re-submit the bundle.


Variations

At this time, bundles may not be part of variation families.

Deals, Coupons, and A+ content

Bundles must meet all standard criteria to be eligible for Deals. Note that adding a bundle discount does not affect the price history of its component ASINs or their eligibility for Deals.

Bundles are compatible with coupons and A+ content.


Advertising

Bundles are compatible with Sponsored Brands ads. They are not compatible with Sponsored Products at this time.


Reviews and ratings

Bundle ASINs have separate reviews and ratings from those of the component ASINs in the bundle.

Orders and Returns

Orders are recorded as if each component of the bundle was purchased as part of the same order. In most Seller Central reports, the bundle ASIN/SKU does not record an order, only the components do. Components can be returned separately. If your bundle had a discount, customers will receive a prorated refund upon return.

Fees

Since all the products are fulfilled separately just as if they were purchased separately, there are no changes to fulfillment fees; all standard selling fees will apply.



文章来源:亚马逊官方网站