行为报告

如果您的商店使用 Basic Shopify 套餐或更高级的套餐，那么您可以访问有关客户行为的报告。如果您的商店使用 Shopify 套餐或更高级的套餐，则您可以访问在线商店购物车分析报告。这些报告可以为您的业务提供有关如何实现以下目标的洞察：

• 在网上和线下更好地推销您的产品

• 向您的最佳目标受众进行增销

• 创建促销定价和产品捆绑优惠

• 增加您的平均订单总额。

例如，如果您在线商店的模板包含搜索栏，您可以在热门在线商店搜索报告中查看访客在您商店中搜索产品时使用的搜索词。您还可以在未搜索到有关热门在线商店的结果报告中查看未获得任何结果的搜索词。

您可以使用行为报告中的数据来增加销售额，方法是整理您的商店，以便客户可以找到正在查找的产品，以及在此过程中促使客户进行额外的购买。

Shopify商户官网原文详情：

Behavior reports

If your store is on the Basic Shopify plan or higher, then you have access to reports on the behavior of your customers. If your store is on the Shopify plan or higher, then you can also access the Online store cart analysis report. These reports can provide insights to your business about how to do the following:

• market your products better online and offline

• upsell to your best target audience

• create promotional pricing and product bundles

• increase your average order total.

For example, if your online store has a theme that has a search bar, then you can see what terms your visitors are using to search for products in your store in the Top online store searches report. You can also see the search terms that don't give any results in the Top online store searches with no results report.

You can use the data in the behavior reports to increase sales by arranging your store so that customers can find what they're looking for, and that in the process they're encouraged to make additional purchases.

文章内容来源：Shopify商户官方网站