作为 Wish 的商户,您有责任确保产品在所配送地区合法合规。此外,商户必须遵守《商户服务条款》中概述的所有 Wish 政策,包括与禁售品以及产品上传违禁行为相关的所有政策。

Wish 服务的受众广泛,其中可能包括年仅13岁的儿童。Wish 保留审查或删除我们认为可能对这些用户不合适或有害的任何内容的权利。

不符合 Wish 政策的产品可能会被处以赔款和/或从平台移除,恕不另行通知。此外,不遵守 Wish 政策的商户可能会被审查、暂停和/或终止交易。请访问商户政策2.7,以了解更多。

Wish 禁售品:

以下是 Wish 禁售的产品种类: 

  • 仿品

  • 侵犯 Wish 或任何第三方的知识产权,以及未经授权使用受版权保护的资料信息、注册商标和/或专利,包括但不限于:

    • 未经授权使用名人图片

    • 使用盗取图片

    • 使用带品牌标识的盒子、袋子或衣架

    • 体育商标

  • * 武器,包括但不限于:

    • 火器

    • 枪支

    • 弹药

    • 手里剑/飞镖

    • 爆炸性武器

    • 高能激光器

    • 所有消音器,无论是用于枪械还是用于其他产品

    • 任何被设计用作消音器或常被误用作消音器的产品

    • 任何可用来制作消音器或将消音器连接到枪械上的元件/零部件

    • 真枪组装套件

    • 攻击性武器改装零部件

  • * 毒品和吸毒用具,包括但不限于:

    • 烟草和尼古丁产品

    • 印度大麻和大麻制品

    • 雪茄和香烟

    • 电子香烟、水烟笔和电子水烟笔

    • 电子烟油和其他变体

    • 烟草、大麻、印度大麻和大麻籽

    • 情欲芳香剂和骨骼肌松弛剂

    • 盒子形电子烟和电子水烟套件

    • 娱乐性用药和/或舞会药

    • 压丸机

  • 被召回的产品

  • 虚拟/数字商品、无形商品或服务,包括但不限于:

    • 礼品卡或访问码

    • 频道、网页或其他会员资格的订阅

    • 网络游戏的虚拟货币

    • 家政服务、旅游服务或其他服务型内容

    • 购买的社交媒体关注者

    • 以数字或实物形式交付的加密货币

  • 性爱图片内容,包括但不限于:

    • 赤裸裸的色情

    • 包含未成年人或与未成年人有关的色情内容

    • 无端裸露

    • 不必要的私密产品示范

  • 带有仇恨符号或信息的产品

  • 虚假宣传,包括但不限于:

    • 美国政府机构如军事部门、美国海岸警卫队、美国海关和边境保护局

    • 联邦政府、州和当地的执法机构

    • 共享出行实体,如 Uber、Lyft、Gett、Via、Curb、滴滴出行、Grab 和 Ola

    • 来自其他电商网站的水印、标志或商标

    • 预计发货次数或成本

    • 未经授权使用 Wish 自有商标

    • 未经证实的价格信息

    • 未经证实的保证或担保

    • 认证机构或组织的徽标、封条、证章、证书、身份证明、徽章、商业包装或品牌标识 – 例如:

    • 商户联系方式或参照信息

  • * 隐私和技术违规,包括但不限于:

    • 设计用于蓄意阻止信号传输或信号接收的产品

    • 用于违法活动的间谍摄像机或监视设备

    • 用于更改里程表读数的任何设备或装置

    • 用于访问未授权内容的媒体流设备,包括声称“预装软件”的 IPTV 机顶盒

  • 描述不明确的产品

  • 无许可的媒体产品类多媒体产品

  • 误导性产品

  • 医用管制物品,包括但不限于:

    • 隐形眼镜

    • 隐形眼镜护理液

    • 人生长激素

    • 氯仿

    • 青霉素

    • 睫毛增长精华液

    • 处方药品

    • 注射物质

  • 危险物品,包括但不限于:

    • 丁烷

    • 平衡车

    • 人体副产品

    • 杀虫剂

    • 轮胎刺钉

  • 未经授权的可食用物品:

    • 食品

    • 宠物食品

    • 饮品

    • 营养品和维生素

  • 在任何情况下均禁止销售的可食用物品:

    • 酒精

  • 模糊信息,包括但不限于:

    • 模糊或被遮盖的水印

    • 模糊或被遮盖的标签

    • 模糊或被遮盖的标志

    • 模糊或被遮盖的面部

  • 安全装备,包括但不限于:

    • 车载儿童座椅

    • 增高坐垫

    • 安全带及安全带延长器

    • 携带儿童的背包

    • 婴儿车

    • 婴儿背带

  • * 假币,包括但不限于:

    • 标题和描述中未清楚标明“reproduction”(仿制品)、“replica”(复制品)或“copy”(拷贝)等字样的产品

    • 公众可能会误以为是真钞的(当前商业兑换货币的)钞票仿制品或复制品

    • 双面产品

    • 尺寸大于真币76%或小于真币149%的产品

    • 没有实际所售产品图片的产品

    • 玩具钱币/道具钱币/钱币复制品

    • 意在欺骗收藏家的产品

    • 目前可用于商业兑换的票据

    • 美国钱币(纸币或硬币)的任何复制品或仿制品,包括道具钞/玩具钞/娱乐仿制钱币以及收藏币

    • 欧元(纸币或硬币)的任何复制品或仿制品,包括道具钞和玩具钞

  • 哄抬价格

  • 动物产品,包括但不限于:

    • 活体动物

    • 任何受威胁或濒危物种动物(无论死活)

    • 含有或由濒危物种或其部分制成的产品

  • 区域性禁售产品

  • 植物和植物种子;例如:

    • 植物

    • 植物种子

(请注意,Wish 严格禁止销售包含虚假宣传或误导性图片的植物种子,无论是否由特定地区内预先批准的商户销售。)


* 请注意:根据商户政策2.7,上文中标有 * 的禁售品类别可能会被处以更高金额的赔款:

  • 商户会被处以每个违规产品最高250美元的赔款,外加该违规产品累计所有订单的订单金额总额。

如需筛选出所有禁售列表违规,商户可以在商户平台上前往“违规”>“待处理”、“等待管理员”和“历史记录”页面,在“按理由筛选”下拉菜单中选择“在产品中检测到不当内容”:

对于违规 > 待处理页面上的每项此类违规,商户可以提交“编辑产品请求”,以编辑被 Wish 移除的禁售产品,并在获得 Wish 批准后重新上架。商户现已符合要求的产品将再次可供全球用户购买。

若要立即提交“编辑产品请求”,请首先在wish商户平台的违规 > 待处理页面找到所有禁售产品违规(如上文所述,即违规原因为“在产品中检测到不当内容”)。

然后在各禁售列表违规消息中,点击“重新编辑产品”:

在随后弹出的“编辑产品请求”窗口中,对误导性产品进行适当的编辑,然后点击“提交编辑请求”:

Wish将在5-7个工作日内通知您申请结果(批准或拒绝)。

若申请获得批准,Wish 会将相关禁售产品作为合规产品重新上架。请注意,对于上文中标有 * 的四种禁售品,商户此前被处以的赔款将不会被撤销,这四类禁售品分别是:

  • 武器

  • 毒品和吸毒用具

  • 隐私和技术违规

  • 假币

对于其他种类的禁售品,若商户重新编辑产品信息,且产品通过上述申诉流程获得 Wish 批准上架,则相关赔款(最高10美元)或可被撤销。

wish商户官网原文详情:

Prohibited Product Listings 



As a merchant on Wish, you are responsible for ensuring the legal compliance of your products in the regions you deliver. In addition, Merchants must adhere to all of Wish’s policies outlined in the Merchant Terms of Service including all policies pertaining to prohibited products and prohibited listing practices.

Wish serves a diverse audience that may include children as young as 13 years of age. Wish reserves the right to censor or remove any content that it feels may be inappropriate or harmful for these customers.

Listings that do not comply with Wish's policies may incur monetary penalties and/or be removed from the platform without prior notice. Additionally, Merchants who do not comply with Wish's policies may be subject to review, suspension, and/or termination. Please visit Merchant Policy 2.7 to learn more.

Prohibited on Wish:

The following are product categories that Wish prohibits merchants from selling: 

  • Counterfeit products

  • Products that infringe on Wish’s or any third party’s intellectual property rights, and unauthorized use of copyrighted material, registered trademarks and/or patents; examples include but are not limited to:

    • Unauthorized use of Celebrity Images

    • Use of Stolen Images

    • Use of Branded Boxes, Bags, or Hangers

    • Sporting Trademark

  • * Weapon; examples include but are not limited to:

    • Firearms

    • Guns

    • Ammunition

    • Throwing stars

    • Explosive weapons

    • High-powered laser pointers

    • All silencers, whether intended for firearms or other items

    • Any item intended for use as a silencer or commonly misused as a silencer

    • Any material component/parts that can be used to build a silencer or attach a silencer to a firearm

    • Real firearm building kits

    • Assault weapon conversion pieces

  • * Drugs and Drug Paraphernalia; examples include but are not limited to:

    • Tobacco and Nicotine Products

    • Marijuana and Cannabis Products

    • Cigars and Cigarettes

    • E-cigarettes, Hookah Pens, and Vape Pens

    • E-Juice, E-Liquid, Vape liquid, and other Variants

    • Tobacco, Marijuana, Cannabis, and Hemp Seeds

    • Poppers and Muscle Relaxants

    • Mod Boxes and Vape Kits

    • Recreational and/or Party Drugs

    • Pill Press Machines

  • Recalled Items

  • Virtual/Digital Goods, Intangible Items, or Services; examples:

    • Gift cards or access codes

    • Subscriptions to channels, websites, or other memberships

    • Virtual money for online games

    • Housekeeping, tour packages, or other services

    • Purchased Social Media Followers

    • Cryptocurrency delivered in digital or physical form

  • Graphic Sexual Content; examples:

    • Hardcore Pornography

    • Sexual Content Including or Relating to Minors

    • Gratuitous Nudity

    • Unnecessary Demonstration of Intimate Products

  • Hateful Symbols & Messages

  • False Advertising; examples include:

    • U.S. government agencies such as military branches, U.S. Coast Guard, and U.S. Customs and Border Protection

    • Federal, state, and local law enforcement agencies

    • Ride-sharing entities, such as Uber, Lyft, Gett, Via, Curb, Didi Chuxing, Grab, and Ola

    • Watermarks, Logos, or Trademarks from other E-Commerce Sites

    • Projected Shipping Times or Costs

    • Unauthorized use of Wish-Owned Trademarks

    • Unverified Price Information

    • Unsubstantiated Warranties or Guarantees

    • Logos, Seals, Insignias, Credentials, ID cards, Badges, Trade Dress, or Branding of Accredited Agencies or Organizations – for example:

    • Merchant Contact or Referral Information

  • * Privacy and Technology Violations; examples include but are not limited to:

    • Products designed to intentionally block transmission or reception of signals

    • Spy cameras or surveillance gadgets advertised for unlawful activities

    • Any equipment or device used to change odometer readings

    • Media streaming devices intended to access unauthorized content, including IPTV boxes described as “Fully Loaded”

  • Ambiguous Listing

  • Unlicensed Media

  • Misleading Listing

  • Medically Regulated Materials; examples:

    • Contacts

    • Contact Lens Solution

    • Human Growth Hormone

    • Chloroform

    • Penicillin

    • Eyelash Growth Serum

    • Prescription Strength Items

    • Substances administered via injection

  • Hazardous Materials; examples include but are not limited to:

    • Butane

    • Hoverboards

    • Human By-Products

    • Pesticides (learn more here)

    • Tire spikes

  • Materials for Consumption without Authorization:

    • Food Items

    • Pet Food

    • Beverages

    • Supplements and Vitamins

  • Materials for Consumption prohibited under all circumstances:

    • Alcohol

  • Blurred Information; examples:

    • Blurred or censored watermarks

    • Blurred or censored tags

    • Blurred or censored logos

    • Blurred or censored faces

  • Safety Equipment; examples:

    • Child car seats

    • Booster seats

    • Seatbelts & Seatbelt extenders

    • Child-carrying backpacks

    • Baby carriers

    • Baby slings

  • * Counterfeit Currency; examples:

    • Listings not clearly marked with "reproduction," "replica," or "copy" in both the title and description

    • Listings selling replica or reproduction of banknotes (for currently commercially exchangeable currency) that the general public might mistake for genuine banknotes

    • Products that are double-sided

    • Products that are larger than 76% and smaller than 149% the size of the genuine item

    • Listings without a photo of the actual product being sold

    • Play/prop/replica coins

    • Listings aimed at intentionally deceiving a collector

    • Currently commercially exchangeable notes

    • Any replica or reproduction of U.S. currency (i.e. bills or coins), including prop/play/parody money and collectibles

    • Any replica or reproduction of Euro currency (i.e. bills or coins), including prop and play money

  • Price Gouging

  • Animal Products; examples:

    • Live animals

    • Any animal (live or deceased) that is a threatened or endangered species

    • Products containing or made from endangered species or their parts

  • Regional Restrictions

  • Plants and Plant Seeds; examples:

    • Plant

    • Plant seeds

(Note: Wish prohibits the sale of plant seeds that make impossible claims or use images that misrepresent the type of seeds being sold within the listing under all circumstances, whether or not sold by pre-approved merchants within specific regions.)


* NOTE: Prohibited product categories above marked with * may be subject to the following increased penalty, per Merchant Policy 2.7:

  • Merchants may be penalized up to $250 per violating product PLUS the total order value of all orders generated by the violating product during its lifetime.

Merchants can filter for all prohibited listings infractions by selecting “Inappropriate content detected for product listing” in the “Filter by Reason” dropdown menu on Action Required, Pending Admin, and History pages under the Infractions menu of the Merchant Dashboard:

For each such infraction on the Infractions > Action Required page, merchants may submit an “Edit Product Request” to edit their prohibited listings that are removed by Wish, and have them re-listed if the requests are approved by Wish. Merchants’ now-compliant products are once again available to customers across the globe.

To submit an “Edit Product Request” now, first identify all prohibited listing infractions (i.e. “Inappropriate content detected for product listing” as the infraction reason, as mentioned above) under the Infractions > Action Required page on your Merchant Dashboard.

Then in each prohibited listing infraction message, click “Re-edit the listing”:

In the “Edit Product Request” popup modal that follows, make appropriate edits to your misleading products, and click “Submit Edit Request”:

Wish will notify you of the request outcome (approved or rejected) within 5-7 business days.

As soon as a request is approved, the prohibited listing in question will be re-listed on Wish as a compliant product available for sale again. Note that the previously-issued penalty amount will not be reversed for the four prohibited product categories marked with * above, i.e.:

  • Weapons

  • Drugs and Drug Paraphernalia

  • Privacy and Technology Violations

  • Counterfeit Currency

For other categories of prohibited products edited by merchants and approved by Wish through the process noted above, the penalty amount (up to $10) may be reversed.


内容来源:wish商户官方网站  

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)