化工行业的业务员,在撰写客户开发信时应该注意以下几个问题。
(1)化工行业的客户往往更加重视卖家的技术水平,而对技术水平要求不高的客户往往重视价格。因此业务员应该能够根据产品特点有选择地展示公司的实力。
(2)由于产品取样相对简单,化工行业的业务员最好在客户开发信中告知客户是否可以免费邮寄样品。
(3)对于化工行业的客户普遍认可的证书,如ISO认证和IECQ-QC080000(有害物质过程管理体系)认证等,公司如果有,就可以展示给客户。
(4)对合作过的大客户的展示也是一个说明公司实力的方法。化工行业的客户开发信模板如下。
Dear Mr.xxx,
Hope you have a nice day. This is Cathy from xxx Co.,LTD.
Glad to know you are in the market of chemicals. We are a supplier of chemical products. So I write to see if we can make business relationships.
We specialize in this field for several years, with the strength of the advanced technology and first-class quality and pretty competitive price. Attached please find the catalogue for latest innovated products catalogue and company introduction. You will be impressed with our company's R&D ability. Please visit our website www.xxx.com for detailed information in terms of all the models we have.
Should any of the products attract your attention? Please don't hesitate to contact us. Free samples will be sent for your evaluation.
Best regards, xxx