应用客户开发信模板的好处是提高发送客户开发信的效率。但是对于重点客户,可以尝试着变换客户开发信的写法,尝试新颖、专业或更加有针对性的撰写方式。
以引起客户的好奇心取胜
邮件主题:An idea tripling your sales
邮件正文:
Hello Sales Manager,
We have an idea that I can explain in 10 minutes which can get your company next100 best customers. This idea is used to help our client almost triple their monthly run rate. Let's schedule a quick 10 minutes call so I can share the idea with you. When works best for you? Best regards, Sophie
曾有业务员用这封客户开发信获得了57%的打开率和21%的回复率,收获16 位新客户。这封客户开发信的获胜之处在于它成功地引起了客户的好奇心。
具体分析:
Hello Sales Manager,(分析:如果知道客户的名字,那么直接写名字,这样会拉近和客户的距离。)
We have an idea that I can explain in 10 minutes which can get your company next100 best customers.(不知道你是否能容许我用10分钟表达下想法。这个想法可能会让贵公司获得100位优质客户。分析:业务员是站在客户的角度,引起客户想要和他交流的欲望。简而言之,就是抛出诱饵。)This idea is used to help our client almost triple their monthly run rate.(最近我曾用这个想法帮助客户将他们的月点击数提高了近三倍。分析:这句话继续抛出噱头,指出这个想法之前带来的绝佳效果。)Let's schedule a quick 10 minute call so I can share the idea with you. When works best for you?(你能否腾出10分钟时间,我和你分享下这个想法。你什么时候方便呢?分析:如果业务员英语口语能力够强,争取直接电话沟通.) Best regards, Sophie