要想潜在买家打开卖家的新品发布邮件,关键是要设计出有吸引力的主题。

尽管几个字看起来只是整个信息的一小部分,但是它决定了潜在买家是否会打开邮件。如果主题栏没有足够的吸引力,或没有足够的吸引力,那么它就有可能被埋没在收件箱中。


适合B2B的发布新产品的邮件主题行:


New from[Company]:A Solution for [Main Problem]


[Product]: A Solution to Your [Problem]


Available Now: [Product],the Solution to [Problem]


[Product] is Now Available.Here’s How You Can Get it.


Problems With [Problem] ? Try [Product] – New from [Company]


At Last – A Solution to Your [Problem]


Meet [Product] : A New Product to Help You [Benefit]


It’s Time ! [Product] is now live .Click to learn more!


We just launched [Product] – And we need your help


[NOW LIVE]: [Product] is available to the public


[Product] launches today.Here’s what you need to know.


The moment you’ve all been waiting for:[Product] is here.


[PLEASE READ]:Everything you need to know about [Product].


[Product] goes live today.Help us spread the word!


[#]Days Until [Product] : This Week’s Update


New from [Company]: A Solution for [Main Problem]


[Product]: A Solution to Your [Problem]


Available Now:[Product],the Solution to [Problem]


[Product] is Now Available.Here’s How You Can Get it.


Problems With [Problem]?Try [Product]–New from [Company]


At Last–A Solution to Your [Problem]


Meet [Product]:A New Product to Help You [Benefit]