在活动期间以具有竞争力的价格吸引购物者

两种主要的定价策略。根据您的产品类别,竞争对手和市场选择合适的策略:

1)降低原价以匹配市场价格

对于竞争更激烈的产品,高价格会阻止对价格敏感的购物者

2) 添加促销或优惠券

使用代金券和其他促销手段来吸引具有巨大价值的购物者


卖方提示:在活动期间,使用Shopee的营销功能来设置有竞争力的产品价格。


将您的价格与同类产品进行比较,以确保竞争力


通过促销或优惠券吸引购物者

单品折扣

降低产品价格以吸引更多的流量和销售量。

折扣产品在右上角有一个标语,明显标出降价价格以吸引购物者。


卖家可以通过竞争性定价来增加店铺流量并促进销售。

Shopee卖家可以从两种单品折扣中选择:


卖方提示:卖方可以设置“购买限制”以限制每个购物者可以购买的数量。在卖家教育中心中了解有关如何设置产品折扣的更多信息


捆绑交易

在SKU级别和商店级别创建捆绑折扣,以增加购买的商品数量。


通过展示各种补充产品并为捆绑购物提供更多折扣,从而增加购物者的购物篮尺寸

通过在产品页面上显示捆绑商品,最大程度地提高产品的可见性。


Shopee卖家可以从3种捆绑交易中选择:


卖家提示:创造性地匹配您的捆绑商品,以吸引购物者一起购买商品。进一步了解如何在卖家教育中心设置捆绑交易


卖方凭证

给代金券以最少的支出,以增加每个购物者的收入。

卖家可以轻松地通过以下方式为每个购物者带来更多收入


Shopee卖方可以从2种卖方凭证中进行选择:

卖家提示:可以为选定产品或在整个商店范围内使用两种凭证类型。详细了解如何在卖方教育中心设置优惠券


评估现有产品并提高内容质量



使用Business Insights的见解来评估和确定具有转换更多销售潜力的产品。您可以改进2种产品来吸引更多销售:

  1. 畅销产品:确定您的畅销产品并确保其上市质量

  2. 转化率低的产品提高转化率低的产品的上市质量,以产生更多的销售额

通过多角度上传专业拍摄的照片并提供全面的产品信息,使您的产品熠熠生辉


通过Business Insights找出最畅销和最差的产品

步骤1:在卖方中心中,单击“业务见解”


步骤2:在“业务见解”下,单击“仪表板”,然后转到“产品排名”

按“销售”或“转化”进行过滤以查看具有改进潜力的产品


步骤3:在“业务见解”下,单击“产品”,然后转到“效果”

卖家提示:在卖家教育中心中找到有关如何使用业务见解的更多信息


使用专业照片和全面的产品信息改善列表


质量清单示例:

卖家提示:在卖家教育中心中,了解有关改善产品图片和说明以及改善产品命名和类别的更多信息



利用Shopee功能进行更好的营销

参与Flash Deals以提高产品知名度

Flash Deals提供诱人的折扣,可以帮助促进销售并增加您的商店访问量。

由于Flash Deal中精选的产品由Shopee负责策划,因此您可以通过保持良好的卖家表现来增加被选中的机会。


卖家提示:在卖家教育中心中找到有关如何加入快速交易的更多信息


参加Shopee Live,创造更吸引人的购物体验

Shopee Live Streaming允许购物者查看他们最喜欢的卖家的实时视频,与他们互动并向他们提问

卖家可以:


购物者可以:



卖家提示:在卖家教育中心中找到有关如何在线加入Shopee的更多信息


使用Shopee Ads来提高产品曝光率并增加销量

Shopee卖家可以从3种类型的Shopee广告中进行选择;关键字广告,定位广告和商店广告。

Shopee关键字广告可让您的商家信息更多地展示,以促进销售。

广告在Shopee主页上,像您的产品的“类似产品”部分下的搜索结果中的突出位置。


要开始使用Shopee关键字广告:


卖方提示:有关在卖方教育中心中设置关键字广告的更多信息


预测购物者需求并提前计划

3个帮助您管理库存的问题


采用良好的库存跟踪做法以优化库存

练习库存跟踪以确保库存管理的准确性。您在线记录的库存应等于实际可用库存。


库存跟踪做法:

  1. 始终记录入库和出库库存

  2. 预测全年的库存周期计数,重点关注较高价值的SKU

  3. 计算可用总库存=最后入库库存+现有库存–出库库存


卖方提示:通过拥有准确的库存记录,卖方可以减少脱销的情况并最大程度地减少订单取消。


使用网络聊天来管理客户互动

Web Chat是卖方中心中的一种消息传递工具,可帮助卖方与购物者快速方便地进行交互。



主要特点:

  1. 搜索客户清单

  2. 自定义消息或发送预先保存的消息

  3. 检查订单状态并管理您的订单

  4. 向客户发送优惠券


卖家提示:在卖家教育中心中了解有关使用Shopee的网络聊天的更多信息


设置自动回复消息以欢迎新购物者

自动回复是在购物者发起聊天后发送给他们的自动消息。

自动回复消息可以是:



购物者的常见问题

购物者的问题通常涵盖以下3个主题。准备及时准确地回答这些常见问题  



卖家提示:与购物者的良好互动可以促进更好的评论和销售。在卖家教育中心中了解有关如何回答常见问题的更多信息


如何通过聊天提供出色的客户服务



实现高效准确实现的5个要素


适当包装的材料

开始包装之前,请确保您拥有必需的材料。为了正确包装,要求您至少具有以下各项:

仓库工具和设备

为了处理大量订单,建议准备以下工具和设备,以在活动期间维持有组织的仓库运作和履行过程。

分步履行准备


如何利用Shopee的选择清单和装箱清单

通过(1)选择创建订单的时间轴或(2)手动选择要挑选和打包的订单数量 


准备11.11和12.12的清单

通过以下6个问题检查您是否已准备好11.11


遵循此清单以在广告系列期间获得更多销售


shopee官网原文详情:   

Attract shoppers with competitive pricing during campaigns

There are 2 main pricing strategies. Choose the suitable strategy based on your product category, competitors and market:

1) Lower original price to match market price

For products with more competition, high prices deter shoppers who are price sensitive

2) Add promotions or vouchers

Use vouchers and other promotional techniques to entice shoppers with great value


Seller tip: Use Shopee's marketing features to set-up price competitive products during campaign periods.


Compare your price against similar products to ensure competitiveness


Attract shoppers with promotions or vouchers

Single product discount

Reduce the price of your products to attract more traffic and sales.

Discounted products are differentiated by a banner on the top right and visibly marked down price to attract shoppers.

Sellers could increase shop traffic and drive sales by setting price competitively.

Shopee sellers can choose from 2 types of single product discount:

Seller tip: Sellers can set a "purchase limit" to limit the quantity each shopper can buy. Learn more on How to set product discount in Seller Education Hub.


Bundle deals

Create bundle discounts at SKU level and store level to increase the number of items purchased.


Increase shoppers's basket size by showing a variety of complementary products and offering more discounts for bundle purchase.

Maximise the visibility of your products by displaying bundles on the Product Page.


Shopee sellers can choose from 3 types of bundle deals:

Seller tips: Match your bundles creatively to attract shoppers to purchase items together. Learn more on How to set Bundle deals in Seller Education Hub


Seller vouchers

Give vouchers with minimum spend to increase the revenue per shopper.

Sellers can easily drive more revenue per shopper by:

Shopee sellers can choose from 2 types of Seller vouchers:

Seller tips: both voucher types can be set for selected products or storewide use. Learn more on How to set vouchers in Seller Education Hub.


Evaluate existing products & improve content quality


Evaluate and identify products with potential to convert more sales using insights from Business Insights. There are 2 types of products you can improve on to attract more sales:


  1. Best-selling products: Identify your best-selling products and ensure its listing quality

  2. Products with low conversion rate: Improve the listing quality of products with low conversion rate to generate more sales


Make your products shine by uploading professionally taken photos in multiple perspectives and providing comprehensive product information.


Identify best-selling & poor-selling products with Business Insights

Step 1: In Seller Centre, click on Business Insights


Step 2: Under Business Insights, click on Dashboard and go to Product Ranking

Filter by "Sales" or "Conversion to see products with improvement potential


Step 3: Under Business Insights, click on Product and go to Performance

Seller Tips: Find out more on How to use Business Insights in Seller Education Hub.


Improve listing with professional photos & comprehensive product information


Example of quality listing:


Seller tip: Learn more on Improve your product's images and description and improve your product's naming and category in Seller Education Hub.


Utilise Shopee features for better marketing


Participate in Flash Deals to increase product visibility

Flash Deals offer attractive discounts that can help to boost sales and increase visits to your shop.

As products featured in Flash Deals are curated by Shopee, you can increase your chances of being selected by maintaining healthy seller performance.

Seller Tip: Find out more on How to join flash deals in Seller Education Hub


Participate in Shopee Live to create a more engaging shopping experience

Shopee Live Streaming allows shoppers to view live videos from their favourite sellers, interact with them and ask them questions.

Sellers can,Shoppers can:

Seller Tip: Find out more on How to join Shopee live in Seller Education Hub


Use Shopee Ads to boost product exposure and increase sales

Shopee sellers can choose from 3 types of Shopee Ads; keyword ads, targeting ads, and shop ads.

Shopee Keyword Ads give your listings more exposure to boost sales.

The ads are placed in prominent positions in search results, on Shopee homepage, under Similar Products section of products like yours, and more.


To start using Shopee Keywords Ads:

Seller tip: Find out more on Setting up Keyword Ads in Seller Education Hub.


Predict shopper demand and plan in advance

3 questions to help you manage your stock


Adopt good stock tracking practices to optimise inventory

Practise stock tracking to ensure the accuracy in inventory management. Your stock recorded online should be equal to actual stock available.


Stock tracking practices:

  1. Always record inbound and outbound stock

  2. Forecast stock cycle counting throughout the year, focusing on SKUs of higher value

  3. Calculate total stock available = Last inbound stock + existing stock – outbound stock


Seller tip: by having accurate inventory records, sellers can reduce out-of-stock instances and minimise order cancellations.


Use web chat to manage customer interaction

Web Chat is a messaging tool in Seller Centre that helps sellers interact with shoppers promptly and conveniently.

Key features:

  1. Search customer list

  2. Customise message or send pre-saved messages

  3. Check order status and manage your orders

  4. Send vouchers to customers

Seller tip: Learn more on Using Shopee's web chat in Seller Education Hub.


Set up an auto-reply message to welcome new shoppers

Auto reply is an automatic message sent to shoppers after they initiated a chat.

The auto reply message can be:


Common questions from shoppers

Shoppers' questions typically cover the following 3 topics. Be prepared to answer these commonly asked questions promptly and accurately.  


Seller tip: Good interaction with shoppers can contribute to better review and sales. Learn more on How to respond to common questions in Seller Education Hub.


How to deliver great customer service through chat



5 elements to achieve efficient and accurate fulfilment


Materials for proper packing

Ensure that you have the necessary materials before you start packing. For proper packing, it is required that you have at least the following:


Warehouse tools and equipment

In order to handle large amount of orders, it is recommended to prepare the following tools and equipment to maintain organised warehouse operations and fulfilment process during campaign period.


Step-by-step fulfilment preparation


How to utilise Shopee picklist and packlist

Select number of orders to pick and pack by (1) select timeline of order creation or (2) manually select 


Prepare checklists for 11.11 and 12.12

Check your readiness for 11.11 with these 6 questions


Follow this checklist for more sales during campaigns



文章来源:shopee官方网站