让您的商品符合促销条件

秒杀是一种限时促销优惠,参与秒杀的商品会在亚马逊促销页面上显示有限的几个小时(通常为 4 到 12 个小时,具体时间由亚马逊决定)。推荐商品参与秒杀不仅有助于提升销量,还能减少库存。了解如何使用秒杀来帮助您提升品牌知名度和销量。

7 天促销是一种限时促销优惠,参与促销的商品会在亚马逊促销页面上仅显示几天。

要符合促销条件,您必须是专业卖家,每月至少有 5 个卖家反馈评级,且整体评分至少为 3.5 星。此外,商品还必须满足以下条件:

  • 亚马逊商城拥有销售历史记录且评分至少为 3 星

  • 包含尽可能多的变体

  • 不是受限商品或具有攻击性、令人尴尬或不适宜的商品

  • 在所有地区均符合亚马逊 Prime 的要求

  • 新品状况

  • 符合买家商品评论政策。要了解更多信息,请参阅买家商品评论政策。

  • 符合定价政策。有关更多信息,请参阅亚马逊参考商品价格政策。

  • 符合促销频率政策。要了解更多信息,请参阅创建促销。

注意: 如果您的商品已获得促销批准,后来违反了上述标准,我们会立即取消您的促销,并且您可能没有资格要求退还促销费用。

    您可以创建两种促销类型 - 秒杀和 7 天促销。

    如果您符合促销条件:

    1. 在【促销活动管理】中,点击【创建新促销】选项卡。

    2. 在您的库存中选择一个商品,点击【选择】。

    3. 输入【时间安排】,点击【继续下一步】。

    4. 对于秒杀活动,请输入【促销价格】或【每件商品的折扣】以及【最低促销数量】。

    5. 对于 7 天促销,请为每款商品输入【促销价格】或【每件商品的折扣】。

      注意: 您还需要选择主商品,在促销页面上展示该商品图片。此图片必须符合我们的促销图片政策,否则所有促销资格将被取消。

    1. 点击【继续下一步】。

    2. 点击【提交新促销】。

    如何获取相应资格?

    目前,只有专业卖家才可以推出促销。请参阅此处,了解如何升级为专业卖家。

    哪些商品有资格参与促销?

    符合以下条件(条件内容根据所在国家/地区和年份而有相应变化)的合规商品会自动显示在【促销活动管理】的【合规 ASIN】 栏中:

    • 质量: 商品必须在亚马逊商城拥有销售历史记录且评分至少为 3 星。

    • 商品变体: 促销应包含尽可能多的商品变体(例如尺寸、颜色、款式等)。对于某些商品(如服装和鞋靴),至少 65% 的变体都应包含在促销中。我们会在您创建促销时具体说明预设的商品变体最小比例。

    • 分类: 受限商品和具有攻击性、令人尴尬的或在其他方面不适宜的商品不符合条件。不符合要求的商品示例包括电子烟、酒类、成人用品、医疗器械、药物和婴儿配方奶粉。

    • 配送方式: 商品必须在所有州(包括波多黎各)内符合亚马逊 Prime 要求。您可以在配送设置中选择亚马逊物流 (FBA) 或卖家自配送 Prime。

    • 状况: 只有处于“新品状况”的商品符合参与促销的条件。

    • 卖家反馈评级: 您每月必须至少收到 5 个评级,且整体评级至少为 3.5 星。

    • 退货率: 退货率较高的商品将不符合参与促销的条件。

    注意: 由于亚马逊无法披露的其他标准,某些 ASIN 即便满足上述标准,也可能不会受到推荐。

    您可以在【促销活动管理】的【选择商品】选项卡中,从符合条件的 ASIN 列表中选择创建促销。符合要求的 ASIN 每周更新一次,因此您本周看到的商品可能到下周已不再显示。

    实用提示

    • 将您的商品转换为亚马逊物流或注册卖家自配送 Prime。

    • 利用账户状况控制面板和买家反馈管理器确保您的账户具有良好的信誉并保持较高的反馈评级。


     亚马逊官网原文详情:

    Make your products eligible for Deals

    A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory. Learn how to use Lightning Deals to help improve your brand awareness and sales.

    A 7-Day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.

    To be eligible for deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

    • Have a sales history in Amazon stores and at least a 3-star rating

    • Include as many variations as possible

    • Not a restricted product or offensive, embarrassing or inappropriate product

    • Prime eligible in all regions

    • New Condition

    • Compliant with customer product reviews policies. To know more, refer to Customer product reviews policies.

    • Compliant with pricing policies. For more information, see Amazon Policy on Reference Prices.

    • Compliant with deal frequency policies. To know more, refer to Create a Deal.

    Note: If your product is approved for a deal and then it violates the above criteria, your deal will be canceled immediately and you might not be eligible for a refund of your deals fees.

      You can create two Deal variations - Lightning Deal and 7-day Deal.

      If you meet the criteria for a Deal:

      1. In the Deals Dashboard, click Create a New Deal tab.

      2. Select a product in your inventory and click Select.

      3. Enter the Schedule, and click Continue to next step.

      4. For Lightning Deals, enter Deal price or Discount per unit, and Minimum deal quantity.

      5. For 7-day Deals, enter Deal price or Discount per unit for each product.

        Note: You will also need to choose the main product whose image will be featured on the Deals page. This image must be complaint with our Deal image policy or all Deal eligibility will be removed.

      1. Click Continue on to next steps.

      2. Click Submit new Deal.

      How can I become eligible?

      Currently, only Professional Sellers are eligible to run Deals. Here's how you can upgrade.

      Which products are eligible for Deals?

      Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):

      • Quality: Products must have a sales history in Amazon stores and at least a 3-star rating.

      • Product variations: Deals should include as many product variations (for example, size, color, style and so on.) as possible. For some products, such as clothing and shoes, at least 65% of variations should be included in the deal. The pre-determined minimum percentage of product variations are specified when you create the Deal.

      • Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.

      • Fulfillment method: Products must be Prime-eligible in all states including Puerto Rico. You can choose either Fulfilment by Amazon (FBA) or Seller Fulfilled Prime in Shipping Settings.

      • Condition: Only items in New Condition are eligible for Deals.

      • Seller Feedback Rating: You must receive a minimum of 5 ratings per month and have at least an overall 3.5-star rating.

      • Return Rate: Products with high return rates will be ineligible for Deals.

      Note: Because of other criteria that Amazon is unable to disclose, it's possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.

      You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so a Deal you see this week may not necessarily be there next week.

      Useful tips

      • Convert your products to FBA or enroll in Seller Fulfilled Prime.

      • Leverage the Account Health Dashboard and Customer Feedback Manager to ensure your account is in good standing and is maintaining a high feedback rating.

       文章来源:亚马逊官方网站