品牌推广资格要求
要参与品牌推广，您必须满足特定资格要求。
账户要求
专业卖家或供应商
卖家必须通过亚马逊品牌注册成为注册品牌所有者。
注意： 对于亚马逊卖家，如果您的注册状态为“已批准”，但在创建品牌推广活动时发现错误，请联系我们以获取帮助。
在亚马逊上信誉良好的有效账户
能够配送到您的广告面向的国家/地区
有效的付款方式
商品属于一个或多个支持的分类（见下表）
商品要求
品牌推广适用于以下亚马逊搜索分类。我们不支持成人、二手或翻新商品。了解有关分类、商品和商品限制的更多信息。
服装 家电 艺术品、工艺品和缝纫制品 汽车零件和配件 母婴 电池 美容化妆 摄像 | 手机和配件 服装与配饰 硬币收藏品 电脑 电子产品 娱乐 收藏品 艺术品 家具 | 食品 个护健康 家居与厨房 工业与科学 箱包 电影和电视 | 音乐 乐器 办公用品 户外 庭院、草坪和花园 宠物用品 鞋靴 | 软件 运动 体育收藏品 工具和家居装修 玩具和游戏 视频游戏 钟表 酒水 |
有关广告素材要求的更多信息，请参阅品牌推广审核。
如果您已创建品牌推广活动，想知道广告未投放的原因，请查看广告状态。
亚马逊官网原文详情：
Sponsored Brands eligibility requirements
To participate in Sponsored Brands, you must meet certain eligibility requirements.
Account requirements
Professional seller or vendor
Sellers must be the registered brand owner through Amazon Brand Registry.
Note: For Amazon sellers, contact us for assistance if your registration status is “Approved” but you’re seeing an error when you try to create a Sponsored Brands campaign.
Active account in good standing with Amazon
The ability to ship to the country you're advertising for
Valid payment method
Product listings in one or more of the available categories (see the table below)
Product requirements
Sponsored Brands is available for the following Amazon search categories. We do not support adult, used, or refurbished products. Learn more about category, product, and listing restrictions.
Apparel
Appliances
Arts, Crafts & Sewing
Automotive Parts & Accessories
Baby
Batteries
Beauty
Camera
Cell Phones & Accessories
Clothing & Accessories
Collectible Coins
Computers
Electronics
Entertainment
Collectibles
Fine Art
Furniture
Grocery & Gourmet Food
Health & Personal Care
Home & Kitchen
Industrial & Scientific
Luggage
Movies & TV
Music
Musical Instruments
Office Products
Outdoors
Patio, Lawn & Garden
Pet Supplies
Shoes
Software
Sports
Sports Collectibles
Tools & Home Improvement
Toys & Games
Video Games
Watches
Wine
For more information about creative requirements, see Sponsored Brands moderation.
If you've created a Sponsored Brands campaign and want to know why your ad isn't running, review the Ad status.
文章来源：亚马逊官方网站
