品牌推广资格要求

要参与品牌推广,您必须满足特定资格要求。

账户要求

  • 专业卖家或供应商

  • 卖家必须通过亚马逊品牌注册成为注册品牌所有者。

    注意: 对于亚马逊卖家,如果您的注册状态为“已批准”,但在创建品牌推广活动时发现错误,请联系我们以获取帮助。

  • 亚马逊上信誉良好的有效账户

  • 能够配送到您的广告面向的国家/地区

  • 有效的付款方式

  • 商品属于一个或多个支持的分类(见下表)

商品要求

品牌推广适用于以下亚马逊搜索分类。我们不支持成人、二手或翻新商品。了解有关分类、商品和商品限制的更多信息。

服装

家电

艺术品、工艺品和缝纫制品

汽车零件和配件

母婴

电池

美容化妆

摄像

手机和配件

服装与配饰

硬币收藏品

电脑

电子产品

娱乐

收藏品

艺术品

家具

食品

个护健康

家居与厨房

工业与科学

箱包

电影和电视

音乐

乐器

办公用品

户外

庭院、草坪和花园

宠物用品

鞋靴

软件

运动

体育收藏品

工具和家居装修

玩具和游戏

视频游戏

钟表

酒水

有关广告素材要求的更多信息,请参阅品牌推广审核。

如果您已创建品牌推广活动,想知道广告未投放的原因,请查看广告状态。


 亚马逊官网原文详情:

Sponsored Brands eligibility requirements

To participate in Sponsored Brands, you must meet certain eligibility requirements.

Account requirements

  • Professional seller or vendor

  • Sellers must be the registered brand owner through Amazon Brand Registry.

    Note: For Amazon sellers, contact us for assistance if your registration status is “Approved” but you’re seeing an error when you try to create a Sponsored Brands campaign.

  • Active account in good standing with Amazon

  • The ability to ship to the country you're advertising for

  • Valid payment method

  • Product listings in one or more of the available categories (see the table below)

Product requirements

Sponsored Brands is available for the following Amazon search categories. We do not support adult, used, or refurbished products. Learn more about category, product, and listing restrictions.

Apparel

Appliances

Arts, Crafts & Sewing

Automotive Parts & Accessories

Baby

Batteries

Beauty

Camera

Cell Phones & Accessories

Clothing & Accessories

Collectible Coins

Computers

Electronics

Entertainment

Collectibles

Fine Art

Furniture

Grocery & Gourmet Food

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Luggage

Movies & TV

Music

Musical Instruments

Office Products

Outdoors

Patio, Lawn & Garden

Pet Supplies

Shoes

Software

Sports

Sports Collectibles

Tools & Home Improvement

Toys & Games

Video Games

Watches

Wine

For more information about creative requirements, see Sponsored Brands moderation.

If you've created a Sponsored Brands campaign and want to know why your ad isn't running, review the Ad status.

 文章来源:亚马逊官方网站  

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)