wish产品规范:wish平台哪些是必填的产品属性?


在 Wish 平台上传产品时,以下属性是必填项:

  • 主图 URL

  • 价格

  • 产品名称

  • 库存数量

  • 配送

  • 标签

  • 父唯一 ID*

  • 唯一 ID/SKU

  • 描述

主图 URL
类型:URL 
产品照片的 URL。直接链接至图片,而非其所在页面。可接受 JPEG 或 GIF 格式。不得包含公司徽标、名称、促销或其他标识性文本。图片的像素至少为 100 x 100。不得包含任何显示为“未找到图片”的无效图片。我们不接受以 https:// 开头的图片 URL。如果您在查找或复制图片 URL 上遇到问题,请查看此篇文章寻求帮助。
示例:

  • 可接受:http://www.yourwebsite.com/images/7324204/3

  • 可接受:http://www.yourwebsite.com/images/dress.jpg

  • 不可接受:https://www.your website.com/images/7324204/3

  • 不可接受:http://www.yourwebsite.com/images/dresses.html

价格
类型:价格
输入美元价格。产品在 Wish.com 上显示的价格,不含额外文本。用户将以此价格购买产品。

示例:

  • 可接受:$100.99

  • 可接受:10.99

  • 不可接受:$49.99 + S/H

产品名称
类型:字符串
请使用以下模板编辑您的产品名称:主品牌+副品牌,系列或产品名称+至多3个关键属性+通用的产品品类。产品名称必须清晰、简洁,并且能够准确描述所售产品。此模板有助于用户识别您的产品。

示例:

  • 可接受:Nikon D5100 DSLR Camera (Body Only) USA MODEL

  • 可接受:Sony VAIO 15" Laptop

  • 不可接受:Best Price!!! ***CHEAP*** Baby Stroller!!!

数量
类型:整数
该 SKU 的库存数量。请为 Wish 指定库存设置库存缓冲。

示例:

  • 可接受:1200

  • 可接受:0

  • 可接受:4

  • 不可接受:In stock

  • 不可接受:Out of Stock

运费
类型:价格
输入美元价格。每个产品的预估陆运运费。这是 Wish 就商户配送此产品而向商户支付的金额。运费里不得包含任何其他文本。

示例:

  • 可接受:4.00

  • 可接受:$4.99

  • 不可接受:$4.99 + S/H

标签
类型:字符串
为产品信息文件中的每个产品设置的无等级之分的关键词或术语。此类元数据有助于描述产品并对其进行分类,且便于在 Wish.com 浏览或搜索时再次找到。标签应用逗号分隔,但切勿在单个标签中使用逗号。每个产品最多可添加 10 个标签,如果添加的标签超过 10 个,产品将无法上传。
示例:

  • 可接受:Gaming、Toys & Games、Hello Kitty、Hello Kitty Backpack、Backpacks

  • 可接受:Women's Fashion、Jewelry & Watches

  • 可接受:Men's Fashion、Suits、Mafia、Silk Tie、Ties

  • 不可接受:Clearance Items

  • 不可接受:Cheap Cheap Cheap

  • 不可接受(标签过多):Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality

父唯一 ID/父 SKU 
类型:字符串 
父唯一 ID 可用于识别某件产品。一个产品可以包含多个产品(变体),因此可以包含多个行。父唯一 ID 可将同一个产品详情页中的所有尺寸和/或颜色变体分到一组。在此后上传产品信息文件时,如对该组内的产品做任何更新,请使用相同的父唯一 ID。Wish.com 系统使用此父唯一 ID 来识别、跟踪、更新和报告产品。

*请注意:如果您上传的产品包含变体,则必须填写父唯一 ID。如果在创建带有变体的产品信息文件时需要帮助,请查阅本指南。

示例:

  • 可接受:TG-088

  • 可接受:HSC0424PP

  • 可接受:112123343455432

  • 不可接受:2

  • 不可接受:包含50个或更多字符

唯一 ID/SKU
类型:字符串
请提供您内部使用的用于标识产品的唯一 ID/SKU。此字段代表产品的单个变体(尺码和/或颜色)。唯一 ID 旨在用于区分一个产品详情页中的各个变体,通常是尺寸和/或颜色变体。在今后的产品信息文件中对变体做任何更新时,请确保使用同一个唯一 ID。Wish.com 系统使用此唯一 ID 来识别、追踪、更新和报告该产品变体。注意:必须少于50字符

示例:

  • 可接受:TG-088_Mint_XS

  • 可接受:HSC0424PP1

  • 可接受:112123343455432-XXL

  • 不可接受:2

  • 不可接受:包含50个或更多字符

描述
类型:字符串
产品的详细描述。长度限制为4000字符,且仅有150字符会展示在初始搜索页面。不得包含任何 HTML 码、店铺政策细节、店铺特定的其他术语或多行文本。换行字符(如“enter”或“return”)将导致文件出现问题。在服装产品的描述中提供尺码、版型和尺寸等信息有助于用户了解产品。

示例:

  • 可接受:This Hello Kitty ruffled dress is 100% cotton and fits true to size.

  • 不可接受:This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.

wish商户官网原文详情:

  • What Attributes Are Required For Products?

  • The following attributes are required in order to list your product on Wish:

  • Main Image URL
    Type: URL 
    URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any "image not found" images. We do not accept image URLs that begin with https://. Check out this article if you need help finding and copying an image URL.

    Examples:

    Price
    Type: Price 
    Enter price in US Dollars ($). The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product. 

    Examples:

    Product Name
    Type: String 
    Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help consumers identifying your product. 

    Examples:

    Quantity
    Type: Integer 
    Number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory. 

    Examples:

    Shipping
    Type: Price 
    Enter price in US Dollars ($). Estimated GROUND shipping cost per product. This is what Wish pays the Merchant for shipping the product. Should not contain any additional text. 

    Examples:

    Tags
    Type: String 
    Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing on Wish.com. Tags should be comma separated, but do NOT use commas in individual tags. There is a maximum of 10 tags allowed per product, if you add more than 10 the product will fail to upload. 

    Examples:

    Parent Unique Id/Parent SKU 
    Type: String 
    The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item. 

    *Note: The Parent Unique Id is required if you're uploading a product with variations. Check out this guide if you need help creating a feed with variations.

    Examples:

    Unique Id/SKU 
    Type: String 
    Provide the Unique Id/SKU you use internally to identify this item. This represents a single item/variation (size and/or color) of your product. The Unique Id serves to identify the variations within one item listing (product). These variations are generally size and/or color variations. Please keep this same Unique Id for any updates to this item variation in future feeds. Wish.com's system uses this Unique Id to identify, track, update, and report on this item variation. Note: Must be under 50 characters

    Examples:

    Description 
    Type: String 
    A detailed description of your product. Limit of 4,000 characters, and only the first 150 characters are displayed on the initial search page. Do not include any HTML code, details about store policies, other store-specific language or multiple lines. 'New line' characters (such as 'enter' or 'return') will cause problems with your file. Information about size, fit, and measurements are helpful for apparel items.

    Examples:


    • Acceptable: This Hello Kitty ruffled dress is 100% cotton and fits true to size.

    • Unacceptable: This < b>Hello Kitty ruffled dress< /b> is 100% cotton and < i>fits true to size< /i>.

    • Acceptable: TG-088_Mint_XS

    • Acceptable: HSC0424PP1

    • Acceptable: 112123343455432-XXL

    • Unacceptable: 2

    • Unacceptable: anything 50 characters or more

    • Acceptable: TG-088

    • Acceptable: HSC0424PP

    • Acceptable: 112123343455432

    • Unacceptable: 2

    • Unacceptable: anything 50 characters or more

    • Acceptable: Gaming, Toys & Games, Hello Kitty, Hello Kitty Backpack, Backpacks

    • Acceptable: Women's Fashion, Jewelry & Watches

    • Acceptable: Men's Fashion, Suits, Mafia, Silk Tie, Ties

    • Unacceptable: Clearance Items

    • Unacceptable: Cheap Cheap Cheap

    • Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men's Suits, Italian Made Suits, Italian, Men's Fashion, Hand Crafted, Silk, High Quality

    • Acceptable: 4.00

    • Acceptable: $4.99

    • Unacceptable: $4.99 + S/H

    • Acceptable: 1200

    • Acceptable: 0

    • Acceptable: 4

    • Unacceptable: In stock

    • Unacceptable: Out of Stock

    • Acceptable: Nikon D5100 DSLR Camera (Body Only) USA MODEL

    • Acceptable: Sony VAIO 15" Laptop

    • Unacceptable: Best Price!!! ***CHEAP*** Baby Stroller!!!

    • Acceptable: $100.99

    • Acceptable: 10.99

    • Unacceptable: $49.99 + S/H

    • Acceptable: http://www.yourwebsite.com/images/7324204/3

    • Acceptable: http://www.yourwebsite.com/images/dress.jpg

    • Unacceptable: https://www.your website.com/images/7324204/3

    • Unacceptable: http://www.yourwebsite.com/images/dresses.html

    • Main Image URL

    • Price

    • Product Name

    • Quantity

    • Shipping

    • Tags

    • Parent Unique Id*

    • Unique ID/SKU

    • Description

文章内容来源:wish商户官方网站