Prime 专享折扣的资格条件

您的 Prime 专享折扣必须符合以下所有条件：

  • 对于您提供折扣的任何商品，在该国家/地区的所有区域都必须符合 Prime 配送条件。以下是注册亚马逊物流的方式。

  • 您提供折扣的所有商品都必须处于新的状况。

  • 您提供折扣的所有商品都必须至少为 3 星评级或没有评级。请注意，如果特定于特殊活动（如 Prime 会员日、黑色星期五等）的折扣 , 此标准可能会发生变化。

  • 折扣必须至少比非会员非促销价格优惠 10%（即您的商品价格或销售价格，以较低者为准）。请注意，如果特定于特殊活动（如 Prime 会员日、黑色星期五等）的折扣 , 此标准可能会发生变化。

  • 不包括受限商品，或具有攻击性、令人尴尬或不适宜的商品

  • 您提供折扣的所有商品都必须符合买家商品评论政策。要了解更多信息，请参阅买家商品评论政策。

  • 您提供折扣的所有商品都必须符合定价政策。有关更多信息，请参阅亚马逊参考商品价格政策。

注意： 如果您提供折扣的商品不符合上述条件，您的折扣将不会发布。

如果您的优惠符合 Prime 专享折扣的条件，请执行以下操作：

  1. 在卖家平台的【广告】选项卡中，选择 【Prime 专享折扣】

  2. 下载【折扣上传模板】电子表格，并填写您的商品和定价信息

  3. 点击 【Prime 专享折扣】页面上的【创建折扣】，输入折扣名称和日期，然后上传填写好的促销上传电子表格

  4. 检查并编辑在“审核”阶段未满足上述条件的商品的相关信息，然后提交


 亚马逊官网原文详情：

Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

  • Any product on which you offer a discount must be Prime shipping eligible in all regions within the country. Here’s how you can sign up for FBA.

  • Any product on which you offer a discount must be in new condition.

  • Any product on which you offer a discount must have at least a three star rating or no rating. Please note, this criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc.

  • The discount must be at least 10% off non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower). Please note, this criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc.

  • Not a restricted product or offensive, embarrassing or inappropriate product.

  • Any product on which you offer a discount must comply with customer product reviews policies. To learn more, refer to Customer product reviews policies

  • Any product on which you offer a discount must be compliant with pricing policies. For more information, see Amazon Policy on Reference Prices

Note: If the product on which you offer a discount does not meet the above criteria, your discount will not be published.

If your offer meets the criteria for a Prime Exclusive Discount:

  1. In the Advertising tab in Seller Central, select Prime Exclusive Discounts

  2. Download the Discount Upload template spreadsheet and fill your product and pricing information

  3. Click Create Discount at Prime Exclusive Discounts page, enter the name pf discounts, date, and upload the filled out promotion upload spreadsheet

  4. Review and edit the information of products that fail to meet the criteria mentioned above in Review stage and submit

 文章来源：亚马逊官方网站  

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