照明类重要商品特征

详情页面上的重要商品特性要点有助于买家了解商品的详细情况，影响到他的购买决策。

  • 突出展示您希望买家考虑的五个关键特点，比如尺寸、适龄性、商品的理想条件、技能水平、成分含量、原产地等。

  • 保持一致的顺序。 如果您的第一个商品要点是原产地，那么请为所有的商品保持相同的顺序

  • 重申商品名称和说明中的重要信息

  • 请在每条要点开头使用大写

  • 写短句，末尾不加标点

  • 请勿包含促销和价格信息

  • 请勿包含配送或公司信息。  亚马逊的政策禁止包含卖家、公司或配送信息

  • 特性要点有助于买家评估商品，任何与商品无关的信息都会干扰买家的购买决策。

内容示例：特性要点

材料/表面处理

拉丝镍，镀铬
黑色漆面

安规认证

UL 湿润环境列名
能源之星合规

灯泡规格

使用 2 x 40W 枝形烛台底座灯泡
使用 60W 白炽灯泡（未含）
内含 26W 灯，寿命 10,000 小时

安装

半嵌入式安装

原产地

中国制造，美国制造

度量衡

实际尺寸：长：13 英寸；宽：13 英寸；高：3-1/8 英寸

质保信息

凭购买凭证享受 1 年制造商保修

其他

须装配，注意警示

买家使用这部分获取商品快照。他们可能使用这部分确定购买决定，或它足够有吸引力他们以便他们会阅读完整的商品描述。

改善可读性的小窍门

建议：

  • 将所有数字写成阿拉伯数字

  • 用分号将一个特性要点中的短语隔开

  • 拼写出测量单位，例如 quart、inch、feet 等

不建议：

  • 使用破折号、符号、句号或感叹标点

  • 表达含糊。须尽可能具体说明商品特性和属性

  • 输入公司具体信息。该板块只对应商品特性

示例

好：

技术详情

  • 有两种安装选项：魔术贴安装和螺钉支架安装

  • 材料取自喜马拉雅山天然盐晶

差 ：

技术详情

  • 必买

  • USPS 优先邮递发货（2-3 天）或者 USPS 快捷邮递（1-2 天，须签收）

  • 仅 12.99 美元


 亚马逊官网原文详情：

Key Product Features in Lighting

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

  • Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on

  • Maintain a consistent order.  If your first bullet point is country of origin, keep that same order for all your products

  • Reiterate important information from the title and description

  • Begin each bullet point with a capital letter

  • Write with sentence fragments and do not include ending punctuation

  • Do not include promotional and pricing information

  • Do not include shipping or company information.  Amazon policy prohibits including seller, company, or shipping information

  • Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

ContentExample: Featured Bullets

Materials/Finish

Satin nickel and chrome finish
Black Painted Finish

Ratings

UL Wet Listed
Energy Star compliant

Bulb Specifications

Uses 2 x 40W Candelabra-Base Bulbs
Uses 60W incandescent bulbs (Not Included)
26-watt lamp included lasts 10,000 hours

Mounting

Semi-flush mounted

Place of origin

Made in China; Made in USA

Measurements

Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch

Warranty information

1-year manufacturer warranty with proof of purchase

Other

Assembly required; note any warnings

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

Do:

  • Write all numbers as numerals

  • Separate phrases in one bullet with semicolons

  • Spell out measurements such as quart, inch, feet, and so on

Do Not:

  • Use dashes, symbols, periods, or exclamation points

  • Write vague statements; be as specific as possible with product features and attributes

  • Enter company-specific information; this section is for product features only

Examples

Good:

Technical Details

  • Two mounting options: hook & loop tape and screw mount bracket

  • Made of natural salt crystal from the himalayan mountains

Bad:

Technical Details

  • MUST BUY

  • Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)

  • Only $12.99

 文章来源：亚马逊官方网站  

（本文内容根据网络资料整理，出于传递更多信息之目的，不代表连连国际赞同其观点和立场）