照明类重要商品特征

详情页面上的重要商品特性要点有助于买家了解商品的详细情况，影响到他的购买决策。

• 突出展示您希望买家考虑的五个关键特点，比如尺寸、适龄性、商品的理想条件、技能水平、成分含量、原产地等。

• 保持一致的顺序。 如果您的第一个商品要点是原产地，那么请为所有的商品保持相同的顺序

• 重申商品名称和说明中的重要信息

• 请在每条要点开头使用大写

• 写短句，末尾不加标点

• 请勿包含促销和价格信息

• 请勿包含配送或公司信息。  亚马逊的政策禁止包含卖家、公司或配送信息

• 特性要点有助于买家评估商品，任何与商品无关的信息都会干扰买家的购买决策。

买家使用这部分获取商品快照。他们可能使用这部分确定购买决定，或它足够有吸引力他们以便他们会阅读完整的商品描述。

改善可读性的小窍门

建议：

• 将所有数字写成阿拉伯数字

• 用分号将一个特性要点中的短语隔开

• 拼写出测量单位，例如 quart、inch、feet 等

不建议：

• 使用破折号、符号、句号或感叹标点

• 表达含糊。须尽可能具体说明商品特性和属性

• 输入公司具体信息。该板块只对应商品特性

示例

好：

技术详情

• 有两种安装选项：魔术贴安装和螺钉支架安装

• 材料取自喜马拉雅山天然盐晶

差 ：

技术详情

• 必买

• USPS 优先邮递发货（2-3 天）或者 USPS 快捷邮递（1-2 天，须签收）

• 仅 12.99 美元

 亚马逊官网原文详情：

Key Product Features in Lighting

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

• Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on

• Maintain a consistent order.  If your first bullet point is country of origin, keep that same order for all your products

• Reiterate important information from the title and description

• Begin each bullet point with a capital letter

• Write with sentence fragments and do not include ending punctuation

• Do not include promotional and pricing information

• Do not include shipping or company information.  Amazon policy prohibits including seller, company, or shipping information

• Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

Content	Example: Featured Bullets
Materials/Finish	Satin nickel and chrome finish Black Painted Finish
Ratings	UL Wet Listed Energy Star compliant
Bulb Specifications	Uses 2 x 40W Candelabra-Base Bulbs Uses 60W incandescent bulbs (Not Included) 26-watt lamp included lasts 10,000 hours
Mounting	Semi-flush mounted
Place of origin	Made in China; Made in USA
Measurements	Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch
Warranty information	1-year manufacturer warranty with proof of purchase
Other	Assembly required; note any warnings

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

Do:

• Write all numbers as numerals

• Separate phrases in one bullet with semicolons

• Spell out measurements such as quart, inch, feet, and so on

Do Not:

• Use dashes, symbols, periods, or exclamation points

• Write vague statements; be as specific as possible with product features and attributes

• Enter company-specific information; this section is for product features only

Examples

Good:

Technical Details

• Two mounting options: hook & loop tape and screw mount bracket

• Made of natural salt crystal from the himalayan mountains

Bad:

Technical Details

• MUST BUY

• Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)

• Only $12.99

 文章来源：亚马逊官方网站