wish平台哪些产品属性是可选项?

在 Wish 平台创建产品列表时,以下属性不是必填项。但您可以选择添加以下属性,以完善在 Wish 平台售卖的产品的信息:

  • MSRP

  • 品牌

  • 登录页面 URL

  • 辅图 URL

  • 通用产品代码

  • 父唯一 ID/父 SKU

  • 尺码

  • 颜色

  • 配送时长

MSRP

类型:价格

您可以在产品信息页面提供参考价格(“MSRP”)。MSRP 部分并非必填项。但如果商户选择在此项填入数值,则该数值必须符合“2.13 产品参考价格政策”的要求。

具体来说,参考价格必须真实且不具误导性。如果您决定在 MSRP 部分提供参考价格,请确保该价格符合以下条件:(i) 该价格针对的是相同的产品;(ii) 商户在近期合理的一段时间内使用过该价格;(iii) 商户曾以此价格售出过产品。点击此处了解更多详情。


示例:

  • 可接受:$19.00

  • 可接受:19.99

  • 不可接受:19.99 + S/H

品牌

手动添加:

类型:字符串

说明:请提供所售产品的品牌名称。

产品必须是正品,并由品牌所有者直接制造。例如,Apple 是 iPhone 或 iPad 的品牌名。但对于不是由 Apple 制造的 iPhone 手机壳,Apple 则不是其品牌名。您可以访问品牌目录,查看可供选择的品牌列表或申请添加新品牌。

示例:

  • 可接受:Nike

通过 CSV 或 API:

有关详细信息,请点击此处查看常见问题解答。

登录页面 URL

类型:URL
您的网站上包含相关产品的详细信息和购买按钮的 URL。如有需要,请在跳转 URL 的末尾加上分析跟踪代码。目前不支持以 https:// 开头的 URL。

示例:

  • 可接受:http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish

  • 不可接受:https://www.wish.com/c/509e9ebeb23b1e5240d253

辅图 URL

类型:URL
产品照片的 URL。该 URL 应直接链接至图片,而不是其所在的页面。图片 URL(默认图片)的规则同样对此适用。商户最多可以指定20张图片,图片之间用“|”符号分隔。

示例:

  • 可接受:http://www.yourwebsite.com/images/7324204/3

  • 可接受:http://www.yourwebsite.com/images/dress.jpg

  • 不可接受:https://www.your website.com/images/7324204/3

  • 不可接受:http://www.yourwebsite.com/images/dresses.html

通用产品代码

类型:字符串
由 12 位数字组成的通用产品代码(UPC),不包含字母或其他字符。该代码是条形码形式,用于追踪店内商品,以及在销售时用于商品扫描。

示例:

  • 可接受:716393133224

  • 不可接受:asdf884445ds

父唯一 ID/父 SKU

类型:字符串
父唯一 ID 用于识别产品。一个产品可能包含多个变体,因此会有很多行。父唯一 ID 将一个产品列表中的所有尺码和/或颜色的变体归为一组。在此后上传批量编辑文件时,如对该组内的产品做任何更新,请使用相同的父唯一 ID。Wish.com 系统使用此父唯一 ID 来识别、追踪、更新和报告该产品。

请注意:如果您上传的产品包含变体,则您必须提供父唯一 ID。如果您在创建包含变体的批量编辑文件时需要帮助,请点击此处查看相关文章。

示例:

  • 可接受:TG-088

  • 可接受:HSC0424PP

  • 可接受:112123343455432

  • 不可接受:2

  • 不可接受:包含50个或更多字符

尺码

类型:字符串
产品尺码,适用于服装、鞋类或首饰类产品。在批量编辑文件中,每个尺码的变体必须设置独立的行,并填写对应的唯一 SKU 编号及库存数量。此项必须填写数字(如1、1.25、1.5、1.75、2、2.25、2.5……等)或尺码(如“XXXS”、“XXS”、“XS”、“S”、“M”、“L”、“XL”、“XXL”、“XXXL”、“XXXXL”、“4XL”、“5XL”、“Single”、“Twin”、“Double”、“Full”、“Queen”、“King”、“Super King”或“California King”)。您可以点击此处查看尺码规范。

示例:

  • 可接受:S

  • 可接受:XXL

  • 可接受:6

  • Acceptable: 6.5

  • Unacceptable: small

  • Unacceptable: S, M

颜色

Type: String
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg "black and red"), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors found here.

Examples:

  • Acceptable: red

  • Acceptable: black & blue

  • Unacceptable: red, blue

  • Unacceptable: black & blue & green

配送时长

Type: String
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Lower bound cannot be less than 2 days.

Examples:

  • Acceptable: 2-5

  • Acceptable: 7-21

  • 不可接受:1-2

  • 不可接受:0

wish商户官网原文详情:

What Are The Optional Attributes For Products?

The following attributes are not required in order to list your product on Wish. You may choose to add these attributes to increase the quality of your products on Wish:

  • MSRP

  • Brand

  • Landing Page URL

  • Extra Image URL

  • UPC

  • Parent Unique ID/Parent SKU

  • Size

  • Color

  • Shipping Time

MSRP

Type: Price

Listings include a field for a reference price (“MSRP Field”).  Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the 2.13 Product Reference Price Policy.  

Specifically, Reference Prices must be truthful and not misleading.  If you decide to post a Reference Price in the MSRP field, ensure that it is (i) for an identical item; (ii) a price that you recently used for a reasonable amount of time; (iii) a price at which sales were made.  Learn More.


Examples:

  • Acceptable: $19.00

  • Acceptable: 19.99

  • Unacceptable: 19.99 + S/H

Brand

Manually:

Type: String

Description: Provide the product brand name of the product being sold.

The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple. Visit Brand Directory to view a list of brands to select from or request a new brand to be added.

Examples:

  • Acceptable: Nike

via CSV or API:

Please see this FAQ for details.

Landing Page URL

Type: URL
URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.

Examples:

  • Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish

  • Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253

Extra Image URL

Type: URL
URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Image URL (Default Image). You can specify up to 20 images separated by the character '|'.

Examples:

  • Acceptable: http://www.yourwebsite.com/images/7324204/3

  • Acceptable: http://www.yourwebsite.com/images/dress.jpg

  • Unacceptable: https://www.your website.com/images/7324204/3

  • Unacceptable: http://www.yourwebsite.com/images/dresses.html

UPC

Type: String
12-digit Universal Product Codes (UPC) contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.

Examples:

  • Acceptable: 716393133224

  • Unacceptable: asdf884445ds

Parent Unique Id/Parent SKU

Type: String
The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item.

Note: The Parent Unique Id is required if you're uploading a product with variations. Please see this article if you need help creating a feed with variations.

Examples:

  • Acceptable: TG-088

  • Acceptable: HSC0424PP

  • Acceptable: 112123343455432

  • Unacceptable: 2

  • Unacceptable: anything 50 characters or more 

Size

Type: String
The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number like 1, 1.25, 1.5, 1.75, 2, 2.25, 2.5..., or one of "XXXS", "XXS", "XS", "S", "M", "L", "XL", "XXL", "XXXL", "XXXXL", "4XL", "5XL", "Single", "Twin", "Double", "Full", "Queen", "King", "Super King" or "California King". Sizing specifications can be found here.

Examples:

  • Acceptable: S

  • Acceptable: XXL

  • Acceptable: 6

  • Acceptable: 6.5

  • Unacceptable: small

  • Unacceptable: S, M

Color

Type: String
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg "black and red"), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors found here.

Examples:

  • Acceptable: red

  • Acceptable: black & blue

  • Unacceptable: red, blue

  • Unacceptable: black & blue & green

Shipping Time

Type: String
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Lower bound cannot be less than 2 days.

Examples:

  • Acceptable: 2-5

  • Acceptable: 7-21

  • Unacceptable: 1-2

  • Unacceptable: 0

文章内容来源:wish商户官方网站