What Are The Optional Attributes For Products?

The following attributes are not required in order to list your product on Wish. You may choose to add these attributes to increase the quality of your products on Wish:

• MSRP

• Brand

• Landing Page URL

• Extra Image URL

• UPC

• Parent Unique ID/Parent SKU

• Size

• Color

• Shipping Time

MSRP

Type: Price

Listings include a field for a reference price (“MSRP Field”).  Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the 2.13 Product Reference Price Policy.  

Specifically, Reference Prices must be truthful and not misleading.  If you decide to post a Reference Price in the MSRP field, ensure that it is (i) for an identical item; (ii) a price that you recently used for a reasonable amount of time; (iii) a price at which sales were made.  Learn More.

Examples:

• Acceptable: $19.00

• Acceptable: 19.99

• Unacceptable: 19.99 + S/H

Brand

Manually:

Type: String

Description: Provide the product brand name of the product being sold.

The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple. Visit Brand Directory to view a list of brands to select from or request a new brand to be added.

Examples:

• Acceptable: Nike

via CSV or API:

Please see this FAQ for details.

Landing Page URL

Type: URL
URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.

Examples:

• Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish

• Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253

Extra Image URL

Type: URL
URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Image URL (Default Image). You can specify up to 20 images separated by the character '|'.

Examples:

• Acceptable: http://www.yourwebsite.com/images/7324204/3

• Acceptable: http://www.yourwebsite.com/images/dress.jpg

• Unacceptable: https://www.your website.com/images/7324204/3

• Unacceptable: http://www.yourwebsite.com/images/dresses.html

UPC

Type: String
12-digit Universal Product Codes (UPC) contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.

Examples:

• Acceptable: 716393133224

• Unacceptable: asdf884445ds

Parent Unique Id/Parent SKU

Type: String
The Parent Unique Id identifies one product. A product can be comprised of multiple items (variations) and therefore multiple rows. The Parent Unique Id groups all size and/or color variations within a single product listing. Please keep the same Parent Unique Id for any updates to this item in future feeds. Wish.com's system uses this Parent Unique Id to identify, track, update, and report on this item.

Note: The Parent Unique Id is required if you're uploading a product with variations. Please see this article if you need help creating a feed with variations.

Examples:

• Acceptable: TG-088

• Acceptable: HSC0424PP

• Acceptable: 112123343455432

• Unacceptable: 2

• Unacceptable: anything 50 characters or more 

Size

Type: String
The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number like 1, 1.25, 1.5, 1.75, 2, 2.25, 2.5..., or one of "XXXS", "XXS", "XS", "S", "M", "L", "XL", "XXL", "XXXL", "XXXXL", "4XL", "5XL", "Single", "Twin", "Double", "Full", "Queen", "King", "Super King" or "California King". Sizing specifications can be found here.

Examples:

• Acceptable: S

• Acceptable: XXL

• Acceptable: 6

• Acceptable: 6.5

• Unacceptable: small

• Unacceptable: S, M

Color

Type: String
The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg "black and red"), simply separate the colors by "&" (eg "black & red"). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors found here.

Examples:

• Acceptable: red

• Acceptable: black & blue

• Unacceptable: red, blue

• Unacceptable: black & blue & green

Shipping Time

Type: String
The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Lower bound cannot be less than 2 days.

Examples:

• Acceptable: 2-5

• Acceptable: 7-21

• Unacceptable: 1-2

• Unacceptable: 0