畅销品牌标示符

“畅销品牌”标示符是我们针对某个品牌的商品信息添加的文本。它可帮助买家购买他们已经喜欢的畅销品牌，并发现其他亚马逊买家的新喜欢的商品。该标示符目前仅在我们的“亚马逊时尚”店铺中提供。

常见问题

1.如何识别畅销品牌？

我们借助买家购买和退货、买家评论和评分等信息以及其他信息（如买家与商品搜索和详情页面的互动以及对商品缺货的反应），还有机器学习来识别畅销品牌。

2.我的品牌曾有“畅销品牌”标示符，但是现在不再有该标示符。我该如何找回？

畅销品牌随买家意见和偏好的变化而变化。要成为畅销品牌，我们鼓励您继续专注于取悦买家，生产买家喜爱的商品。

3.我能否付费来获取“畅销品牌”标示符？

不能。

4.能否告诉我为什么我的品牌在一个地理区域有标示符，但在另一个区域没有标示符？

买家购物偏好可能因地区而异，“畅销品牌”标示符反映了这些当地偏好设置。

 亚马逊官网原文详情：

Popular Brand Indicator

The “Popular Brand” indicator is text we may place on listings for a brand’s products. It helps customers shop for the popular brands they already love, and discover up-and-coming favorites of other Amazon customers. The indicator is currently only available in our Amazon Fashion store.

Frequently Asked Questions

1. How are Popular Brands identified?

We use machine learning to identify popular brands using information such as customer purchases and returns, customer reviews and ratings, and other information such as customers’ interactions with product search and detail pages, and reactions to products being out of stock.

2. My brand had the Popular Brand indicator, but no longer has it. How can I get it back?

Popular brands change with customers’ changing opinions and preferences. To become a Popular Brand, we encourage you to continue to focus on delighting customers and producing products customers love.

3. Can I pay for the Popular Brand indicator?

No.

4. Can you tell me why my brand has the indicator in one geography but not another?

Customer shopping preferences can vary by region, and the Popular Brand indicator reflects those local preferences.

 文章来源：亚马逊官方网站