照明类商品样式指南

如果您销售的是灯具、枝形吊灯、壁灯、灯泡、吊扇或所有这些商品,那么发现商品和销售商品的关键就是数据要准确。  您如何展示您的商品在很大程度上影响买家在 Amazon.com 上购物时的购买决定。

清晰、简洁、格式一致的商品列表能更好地向买家传递商品信息,提高商品被搜索到的几率。  这会增加您商品列表的浏览量。

请详细复核下列信息,适当调整您的商品列表。该板块包含以下关于建立商品详情页面的指导方针:



商品名称样式
使用好的商品名称获得买家关注。 清晰、简洁的名称会提高搜索效果,吸引买家的注意力。


重要商品特性
突显商品的重要特性和优势。 


商品描述
详细说明商品的特性和用途。


图片
为买家展示他们购买的东西。 专业的白底图片会使商品栩栩如生、增加吸引力。


浏览与搜索
通过搜索词和浏览节点 ID 来提高发现几率、访问量和销售量。




商品包装数量
注明包装内的商品数量。 如果所销售商品的包装中有两个或以上完全一样的商品,请使用。


变体关系
方便挑选:将各种颜色和尺码选项罗列在一个详情页面。


商品属性
提供商品属性,让亚马逊显示您的商品,并向买家展示商品的详细规格。

下载所有相关信息(PDF 格式): 照明类商品样式指南


 亚马逊官网原文详情:

Lighting Style Guide

Whether you're selling lamps, chandeliers, sconces, light bulbs, ceiling fans, or all of the above, accurate data is crucial to discoverability and sales.  How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.com.

Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products.  This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings. This section covers the following guidelines for setting up product detail pages:



Title Style
Get customer attention with great titles.  Clear and concise titles will improve your search results and catch the customer's attention.


Key Product Features
Highlight the key features and benefits of your products. 


Product Descriptions
Elaborate on the features and uses of your product.


Images
Show customers what they're buying.  Professional images on white backgrounds will bring life and added attractiveness to your products.


Browse & Search
Improve discoverability, traffic and sales through search terms and Browse Node IDs.




Item Package Quantity
Indicate how many items are in the package.  Please use if there is more than one identical unit in the package of the product you are selling.


Variation Relationships
Make choices easy:  display multiple color and size options on a single detail page.


Product Attributes
Provide attributes about your products to help Amazon surface your products and display detailed product specifications to the customer.

Download all of this information in a PDF: Lighting Style Guide

 文章来源:亚马逊官方网站