B2B 销售机会

您可以在 B2B 销售机会页面上找到适用于您企业的 B2B 商品选择推荐。我们根据需求信号(例如购买趋势、新商品请求和来自不断增长的 Amazon Business 买家群体的数量折扣请求)以及您的销售历史记录,为您和您的企业创建商品选择推荐。目前,我们提供以下两个 B2B 销售机会报告:

1.为您推荐:

包括您目前所售商品所属分类中需求量较大的商品。

2.尚未在亚马逊上发布的商品:

包括 Amazon Business 买家已提出请求、但可能未在亚马逊商城销售的商品。

 

B2B 销售机会: 为您推荐

我们结合 Amazon Business 买家需求信号和您当前的商品信息为您推荐了一些商品,这些商品可能会为您在亚马逊商城的销售业务带来很好的商机。您可以直接为预览的前 10 种推荐商品中的任意商品创建报价,也可以下载完整报告以查看所有 1000 种推荐商品。

完整报告每周更新一次,其中针对每种推荐商品提供了以下数据:

ASIN

每种商品唯一的亚马逊商品编码,即 ASIN(前提是该商品已在亚马逊商城发布)。如果报告中未列出 ASIN,则表明该商品尚未在亚马逊商城发布。

商品名称

每种商品的名称。

链接

指向亚马逊商品详情页面的超链接。

品牌

商品的品牌名称。

分类

主要商品分类(例如,办公用品)

子分类

次要商品分类(例如,电脑显示器)

最低价格

每种商品的最低报价。

亚马逊物流商品?

“是”表示该商品至少有一个亚马逊物流 (FBA) 商品报价。“否”表示该商品没有亚马逊物流 (FBA) 商品报价。

商品数量

每种商品的在售商品总数量(包括亚马逊自营店)

亚马逊商品?

“是”表示该商品有在售亚马逊商品。“否”表示该商品没有在售的亚马逊商品。

评论总数

每种商品的买家评论总数。

企业销售排名

每种商品的销售排名(仅以 Amazon Business 买家购买量为依据)。

企业销售排名增长

过去 30 天内企业销售排名增长幅度的大致度量指标,显示为“高”、“中”或“低”。

页面浏览量

过去 30 天内商品浏览量的大致度量指标,显示为“高”、“中”或“低”。

制造商零件编号

每种商品的制造商零件号 (MPN)。

欧洲商品编号

每种商品的欧洲商品编号 (EAN)。

型号

每种商品的型号。

国际标准图书编码

每种商品的国际标准图书编码 (ISBN)。

您提供的品牌

“是”表示该商品与您的至少一种在售商品属于同一品牌。“否”表示该商品与您的任何在售商品均不属于同一品牌。

您提供的分类

“是”表示该商品与您的至少一种在售商品属于同一分类。“否”表示该商品与您的任何在售商品均不属于同一分类。

商品绩效

过去 30 天内 Amazon Business 买家购买该商品产生的商品销量的大致度量指标,显示为“1 级”、“2 级”和“3 级”,其中“1 级”绩效最佳,“3 级”绩效最差。

最高销售排名

“是”表示该商品的销量在同分类商品中排在前 1000 名。“否”表示该商品的销量未在同分类商品中排在前 1000 名。

商品报价数量少?

“是”表示该商品的在售商品报价少于 15 个。“否”表示该商品的在售商品报价不少于 15 个。

商品尚未在亚马逊上发布?

“是”表示该商品尚未在亚马逊上发布。“否”表示该商品已在亚马逊上发布。

 

B2B 销售机会: 尚未在亚马逊上发布的商品

我们结合 Amazon Business 买家的各种需求信号(包括搜索数据、报价请求和买家提交的商品列表),编制了一份有市场需求、但尚未在亚马逊上发布的商品列表。

完整报告每周更新一次,其中针对每种商品提供了以下数据:

商品名称

每种商品的名称。

品牌

商品的品牌名称。

分类

主要商品分类(例如,办公用品)

制造商零件编号

每种商品的制造商零件编号 (MPN)。

欧洲商品编号

每种商品的欧洲商品编号 (EAN)。

型号

每种商品的型号。

国际标准图书编码

每种商品的国际标准图书编码 (ISBN)。

添加日期

我们因买家提出要求而得知此商品可能未在亚马逊上发布的日期。

 

亚马逊官网原文详情:  

B2B product opportunities

You can find B2B product selection recommendations for your business on the B2B product opportunities page. We use demand signals like purchasing trends, new product requests and requests for quantity discounts from our growing Amazon Business customer base coupled with your selling history to create product selection recommendations for you and your business. Currently, there are two B2B product opportunity reports available:

Recommended for you

Includes products that are in high demand from categories you are already selling in.

Products not yet on Amazon

Includes products requested by Amazon Business customers that may not be available on Amazon.

 

B2B product opportunities: Recommended for you

Using a combination of Amazon Business customer demand signals and your current product listings we recommend products that might be a good opportunity for your business on Amazon. Create an offer for one of the top 10 recommendations previewed or download the full report to view all 1,000 recommendations.

The full report is refreshed weekly and includes the following data for each product recommendation:

ASIN

The unique Amazon Standard Identification Number or ASIN for each product if it has ever been listed on Amazon. If there is no ASIN listed, the product is not yet listed on Amazon.

Item title

The title of each product.

Link

A hyperlink to the Amazon product detail page.

Brand

The brand name of the product.

Category

The primary product category (For example, Office Products)

Sub-category

The secondary product category (For example, Computer Monitors)

Lowest price

The lowest priced offer on each product.

FBA offer?

A ‘Yes’ means at least one Fulfillment by Amazon (FBA) offer exists on the product. A ‘No’ means there are no Fulfillment by Amazon (FBA) offers for the product.

Number of offers

The total number of active offers on each product (including Amazon Retail)

Amazon offer?

A ‘Yes’ means that an active Amazon offer exists on the product. A ‘No’ means there are no active Amazon offers for the product.

Number of reviews

The total number of customer reviews on each product.

Business sales rank

The sales rank of each product based only on Amazon Business customer purchases.

Business sales rank growth

A general measure of how much the business sales rank has grown over the past 30 days displayed as ‘High’, ‘Medium’, or ‘Low’.

Page views

A general measure of how many times the product has been viewed in the past 30 days displayed as ‘High’, ‘Medium’, or ‘Low’.

Manufacturer Part Number

The Manufacturer Part Number, or MPN, of each product.

European Article Number

The European Article Number, or EAN, of each product.

Model Number

The Model Number of each product.

International Standard Book Number

The International Standard Book Number, or ISBN, of each product.

Brand you offer

A ‘Yes’ means the product shares a brand with at least one of your active offers. A ‘No’ means the product does not share a brand with any of your active offers.

Category you offer

A ‘Yes’ means the product shares a category with at least one of your active offers. A ‘No’ means the product does not share a category with any of your active offers.

Product performance

A general measure of product sales to Amazon Business customers over the past 30 days displayed as ‘Tier 1’, ‘Tier 2’, and ‘Tier 3’ where ‘Tier 1’ is best performing and ‘Tier 3’ is least performing.

Top sales rank

A ‘Yes’ means the product's sales ranks in the top 1,000 for its category. A ‘No’ means the product’s sales do not rank in the top 1,000 for its category.

Low offer count?

A ‘Yes’ means the product has less than 15 active offers. A ‘No’ means the product has more than 15 active offers.

Product not yet on Amazon?

A ‘Yes’ means the product may not be listed on Amazon. A ‘No’ means the product is listed on Amazon.

 

B2B product opportunities: Products not yet on Amazon

Using a combination of Amazon Business customer demand signals including search data, requests for quotes, and customer submitted product lists we’ve compiled a list of products that are in demand, but are not yet on Amazon.

The full report is refreshed weekly and includes the following data for each product:

Item title

The title of each product.

Brand

The brand name of the product.

Category

The primary product category (For example, Office Products)

Manufacturer Part Number

The Manufacturer Part Number, or MPN, of each product.

European Article Number

The European Article Number, or EAN, of each product.

Model Number

The Model Number of each product.

International Standard Book Number

The International Standard Book Number, or ISBN, of each product.

Date added

The date we learned this product may not be on Amazon as the result of a customer request.

文章来源:亚马逊官方网站