照明的变体关系

变体关系允许买家在单个详情页面中选择想要的商品颜色和尺寸(您使用父-子项商品关系创建的颜色和尺寸)。变体关系可以带给买家更加整洁的购物体验。

注意:若亚马逊的详情页面目前已经有了您商品的竞品,您可以跳过该板块(也请不要使用变体关系),因为您的商品会自动地与网站上的相同商品同台竞技。

畅销的子项商品是详情页面上显示靠前的商品,而其他变体则是在买家选择时才显示出来。各个子项商品都关联到一个父项商品,而父与子的商品关系是变体主题:尺寸、颜色或尺寸-颜色。

父项/子项关系有三个要素:

  • 父项商品:不可购买的商品,用来关联子项商品,如手电筒

  • 子项商品:以尺寸及/或颜色,如蓝、灰、橙和黄,与父项商品关联的可以购买的商品

  • 变体主题:界定商品之间的区别,如尺寸-颜色。

创建变体时,必须填写以下必填字段:

  • SKU

  • 父子项关系(确定该 SKU 为“父项”或“子项”)

  • 父项 SKU(仅适用于子项 SKU,输入该子项的父项 SKU)

  • 关系类型(如果商品为变体集中的商品,输入“变体”)

  • 颜色(如适用)

  • 尺寸(如适用)

  • 变体主题(尺寸或颜色或尺寸-颜色;对于尺寸-颜色,尺寸和颜色字段都必须有数值)

必填项
  • 请完整描述每件子项商品,以便商品能在浏览和搜索结果中显示。

  • 将尺寸和颜色添加到子项商品名称。

  • 使用 SKU 建立关系,并利用 SKU 字段和父项 SKU。

  • 在平面文件或 XML 里,把子项商品列在父项 SKU 下。

禁止
  • 父项商品请勿包含商品价格和数量值。

  • 父项商品名称不应包含尺寸或颜色。

  • 请勿选择变体主题 ID,尺寸、颜色或尺寸-颜色除外。

  • 请勿将非尺寸或颜色变体的任何尺寸与父项商品相关联。

注意:若输入了关系类型二没有输入颜色或尺寸,您在上传数据时会收到错误提示,也有可能您的商品不能正常地显示在网页上。确保您已输入商品的所有必填变体字段。如果您无法在必填字段中输入任何信息,则您的商品可能已从网站上删除。如有疑问,请联系技术支持。

如何为商品创建变体

  • 观看辅导视频 ( ),学习用文本-文件输入法来创建变体。

  • 详细了解 XML 与数据交换。

颜色变体的详情页面示例:


 亚马逊官网原文详情:

Variation Relationships for Lighting

Variations allow customers to choose the desired color and size of your product from a single detail page, which you create using parent-child product relationships. Variations provide a cleaner customer buying experience.

Note: If your products currently match with Amazon offers on the detail page, you can skip this section (and please do not use Variation Relationships) because your products will automatically match to an identical product offer.

The best selling child products are the initial display on the detail page and the other variations are displayed when selected by the customer. The child products are related to each parent and the relationship of parent to child is the variation theme: Size, Color, or Size-Color.

There are three components to a parent/child relationship:

  • Parent product: Non-buyable products used to relate child products, for example flashlights

  • Child products: Buyable products related to parent product by size and/or color, such as Blue, Gray, Orange, and Yellow

  • Variation theme: Defines how the products differ from each other, such as size-color.

When creating variations, you must provide information in these required fields:

  • SKU

  • Parentage (identify for that SKU, either "parent" or "child")

  • Parent SKU (for child SKUs only, enter the parent SKU for that child)

  • Relationship Type (enter "variation" if the product is part of a variation set)

  • Color (if appropriate)

  • Size (if appropriate)

  • Variation Theme (size or color or size-color; for size-color the size and color fields must both have values)

Required
  • Fully describe each child product, so they will be included in browse and search results.

  • Add the size and color to the child product title.

  • Use SKUs to build relationships using field for SKU and ParentSKU.

  • List the child offers under the parent SKU in the flat-file or XML.

Prohibited
  • Do not include price and quantity values for parent products.

  • The parent title should not include size or color.

  • Do not choose a variation theme ID other than size, color, or size-color.

  • Do not link any products that are not a variation of size or color to the parent product.

Note: If you enter the Relationship Type and fail to enter the color or size, you might receive an error when uploading your data, or your product might not display properly on the website. Make sure you have entered all required variation fields for your products. If you fail to enter any of the required fields, your products could be suppressed from the website. If you have questions, please contact technical support.

How to create variations for a product

  • Watch a video tutorial on creating variations with a text-file feed.

  • Learn more about XML & Data Exchange.

Example detail page for a color variation:

 文章来源:亚马逊官方网站