跨境电商销售邮件的正文:
(1)开篇语
销售邮件的开头行应避免以“我的名字是......”开头。
相反,销售邮件应从更有影响力的事情开始介绍。以下是一些销售团队取得成功的示例。
I noticed you ...
(Mutual connection) mentioned ...
I saw that we both ...
I loved your post on ...
Congratulations on ...
(2)正文
销售邮件的正文部分应将公司的业务与潜在客户联系起来,进而传达价值,避免使用通用价值主张,如“我们帮助网络营销公司将其潜在客户增加 400%,并毫不费力地向客户证明投资回报率”
提出卖家所进行的研究与其潜在客户目标保持一致的问题。以下示例可供参考。
How, if at all, would you like to improve your strategy?
Is (benefit to them) a priority for you right now?
Do you have unanswered questions about (topic)?
Are you after a lifestyle business, or world domination?.
Are you alone on this?
Has it always been this way?
Would it be nice, or does it have to happen?
What would you do if you were me?
Was this all your idea?