5. 买家组-创建自己的选择标准
选择所需的过滤器和输入过滤器值
创建一个新的聊天广播组:
订单属性
订单,销售额,平均篮码,第一次订单时间,最后一次订单时间
基本属性
性别
行为属性
取消率、退货率、买方评级
自上次购买之日起计
过去X天在商店购买过物品者
不购买天数
过去Y天没有从商店购买物品的买家
通过单击“创建”创建您的聊天广播组。
6. 创建一个活动
创建您的买家组后,您可以选择一个组,并创建聊天广播:
活动名称
提供附带信息
选择播放类型:代金券或产品
添加优惠券或产品
点击“添加代金券”选择现有代金券(创建新代金券见下一张幻灯片)
点击“添加产品”来包含产品信息
通过选择“现在发送”或“稍后发送”安排您的广播。
通过点击“发送”发送您的广播。
Shopee官网原文详情:
5. Buyer Group - Create your Own by Selecting Criteria
Select desired filters and input filter values
to create a new chat broadcast group:
Order attributes
Orders, Sales, Average Basket Size, Time of First Order, Time of Last Order
Basic attributes
Gender
Behavioral attributes
Cancellation Rate, Return Rate, Buyer Rating
Days from last purchase
Buyers who have purchased from shop in past X days
Days without purchase
Buyers who have not purchased from shop in past Y days
Create your chat broadcast group by clicking ‘Create’.
6. Create an activity
After creating your buyer group, you can select a group and Create Chat Broadcast:
Name the activity
Provide an accompanying message
Select broadcast type: voucher or product
Add voucher or product
Click ‘Add a voucher’ to select existing voucher (see next slide to create new voucher)
Click ‘Add a product’ to include product with message
Schedule your broadcast by selecting ‘Send now’ or ‘Schedule to send later’.
Send your broadcast by clicking ‘Send’.
文章来源:Shopee官方网站