5. 买家组-创建自己的选择标准

选择所需的过滤器和输入过滤器值

创建一个新的聊天广播组:

  • 订单属性

  • 订单,销售额,平均篮码,第一次订单时间,最后一次订单时间

  • 基本属性

  • 性别

  • 行为属性

  • 取消率、退货率、买方评级

  • 自上次购买之日起计

  • 过去X天在商店购买过物品者

  • 不购买天数

  • 过去Y天没有从商店购买物品的买家

通过单击“创建”创建您的聊天广播组。

6. 创建一个活动

创建您的买家组后,您可以选择一个组,并创建聊天广播:

  • 活动名称

  • 提供附带信息

  • 选择播放类型:代金券或产品

  • 添加优惠券或产品

  • 点击“添加代金券”选择现有代金券(创建新代金券见下一张幻灯片)

  • 点击“添加产品”来包含产品信息

通过选择“现在发送”或“稍后发送”安排您的广播。

通过点击“发送”发送您的广播。


 Shopee官网原文详情:


5. Buyer Group - Create your Own by Selecting Criteria

Select desired filters and input filter values

to create a new chat broadcast group:

  •  Order attributes

  • Orders, Sales, Average Basket Size, Time of First Order, Time of Last Order

  •  Basic attributes

  • Gender

  • Behavioral attributes

  • Cancellation Rate, Return Rate, Buyer Rating

  • Days from last purchase

  • Buyers who have purchased from shop in past X days

  • Days without purchase

  • Buyers who have not purchased from shop in past Y days

Create your chat broadcast group by clicking ‘Create’.

6. Create an activity

After creating your buyer group, you can select a group and Create Chat Broadcast:

  • Name the activity

  • Provide an accompanying message

  • Select broadcast type: voucher or product

  • Add voucher or product

  • Click ‘Add a voucher’ to select existing voucher (see next slide to create new voucher)

  • Click ‘Add a product’ to include product with message

Schedule your broadcast by selecting ‘Send now’ or ‘Schedule to send later’.

Send your broadcast by clicking ‘Send’.

 文章来源:Shopee官方网站