商品推广资格要求
要参与商品推广，您必须满足特定资格要求。
账户要求
专业卖家或供应商
在亚马逊上有信誉良好的有效账户
能够配送到您的广告面向的国家/地区
有效的付款方式
您的商品必须有符合购买按钮的条件，并且属于一个或多个支持的分类（见下表）
商品要求
成人用品、二手或翻新商品不符合条件
了解有关分类、商品和商品限制的更多信息
不符合零售政策的商品不符合要求
被禁止显示的商品（商品缺少重要信息或包含错误信息）不符合要求
如果商品具有多个变体（父子关系），则只有变体（子商品）才符合推广条件
商品推广适用于以下亚马逊搜索分类：
服装 家电 艺术品、工艺品和缝纫制品 汽车零件和配件 母婴 电池 美容化妆 摄像 | 手机和配件 服装与配饰 硬币收藏品 电脑 电子产品 娱乐 收藏品 艺术品 家具 | 食品 手工艺品 个护健康 家居与厨房 工业与科学 箱包 电影和电视 | 音乐 乐器 办公用品 户外 庭院、草坪和花园 宠物用品 鞋靴 | 软件 运动 体育收藏品 工具和家居装修 玩具和游戏 视频游戏 钟表 酒水 |
如果您已创建商品推广活动，想知道广告未投放的原因，请查看广告状态。
亚马逊官网原文详情：
Sponsored Products eligibility requirements
To participate in Sponsored Products, you must meet certain eligibility requirements.
Account requirements
Professional seller or vendor
Active account in good standing with Amazon
The ability to ship to the country you are advertising for
Valid payment method
You must have product listings that are eligible for the Buy Box in one or more of the available categories (see the table below)
Product requirements
Adult, used, or refurbished products are not eligible
Learn more about category, product, and listing restrictions
Products that do not comply with retail policies are not eligible
Suppressed listings where the listing is either missing important information or contains incorrect information are not eligible
Where a product has multiple variations (parent-child relationship), only the variation (child product) is eligible for advertising
Sponsored Products is available for the following Amazon search categories:
Apparel
Appliances
Arts, Crafts & Sewing
Automotive Parts & Accessories
Baby
Batteries
Beauty
Camera
Cell Phones & Accessories
Clothing & Accessories
Collectible Coins
Computers
Electronics
Entertainment
Collectibles
Fine Art
Furniture
Grocery & Gourmet Food
Handmade
Health & Personal Care
Home & Kitchen
Industrial & Scientific
Luggage
Movies & TV
Music
Musical Instruments
Office Products
Outdoors
Patio, Lawn & Garden
Pet Supplies
Shoes
Software
Sports
Sports Collectibles
Tools & Home Improvement
Toys & Games
Video Games
Watches
Wine
If you've created a Sponsored Products campaign and want to know why your ad isn't running, review the Ad status.
文章来源：亚马逊官方网站
