借助亚马逊进行推广
通过亚马逊推广商品可以帮助您提高品牌知名度，并吸引到搜索的商品与您的商品类似的买家。
使用按点击量付费的广告时，您可以使用我们的广告活动管理工具和报告管理您的广告活动。您可以查看自己支付的广告点击费用、定位买家使用的关键词，并衡量广告活动的影响。您可以随时调整预算和竞价，以便测试怎样效果最好，并测试新的关键词。
商品推广用于推广您在亚马逊上销售的单个商品。您需要选择要推广的商品、指定要定位的关键词或商品属性，并输入每次点击费用金额。当买家搜索一个或多个您定位的目标时，您的广告就会显示。当买家点击您的商品推广广告时，他们会进入推广的商品的商品详情页面。 了解有关商品推广的更多信息
品牌推广可以提高商品的知名度。您制作的广告素材包括头条、徽标和商品图片。当买家点击您的品牌推广广告时，您可以指定将他们转到您的亚马逊品牌旗舰店，或者转到亚马逊上显示您的商品的任何页面。 了解有关品牌推广的更多信息
| 功能 | 商品推广 | 品牌推广 |
| 定位 | 自动、手动，关键词定位、商品定位 | 手动，关键词定位 |
| 否定关键词 | 是 | 否 |
| 广告活动结构 | 广告活动、广告组、广告、关键词 | 广告活动、广告素材、关键词 |
| 预算选项 | 每日预算 | 每日预算、生命周期预算 |
| 广告审核 | 否 | 是 |
亚马逊官网原文详情：
Advertise with Amazon
Advertising with Amazon can help you grow awareness of your brand and reach shoppers searching for products like yours.
With our cost-per-click advertising, you can manage your campaigns with our Campaign Manager tools and reports. You can see how much you’re spending for clicks on your ads, target keywords shoppers are using, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.
Sponsored Products promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your ad is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product. Learn more about Sponsored Products
Sponsored Brands increases awareness of your products. The ad creative you build includes a headline, logo, and product images. When shoppers click your Sponsored Brand, you can specify whether they will go to the Amazon Store for your brand, or any page that displays your products on Amazon. Learn more about Sponsored Brands
Feature Sponsored Products Sponsored Brands Targeting Automatic, manual, keyword targeting, product targeting Manual, keyword targeting Campaign structure Campaigns, Ad groups, Ads, Keywords Campaigns, Creatives, Keywords Budget options Daily budget Daily budget, Lifetime budget Ad moderation No Yes
文章来源：亚马逊官方网站
