询盘回复是真正显现业务员功底的一项工作。收到询盘后首先要对询盘进行分析和搜集相关信息。判断出买家的大致状况后，针对买家的特征，给出有效的回复，以简洁，扼要为主要特征。下面就一般的询盘回复，整理如下:
Dear Jack,
称呼尽量不要用Sir or Madam等泛称，假如知道对方的名字，就直接写上，缩短和对方心理上的距离。
Thank you for your kindly inquiry dated on Apr. 9thregarding the Gas Cutter Machine.
第一段感谢对方的询盘和唤醒对方之前发出询盘的相关产品。
The price for Gas Cutter Machines is as follows onthe term of CIF Los Angeles in USD.
Gas Cutter Machine Mode No.NB-PB-037PUSD32.56/Set
GasCutter Machine Mode No.NB-PB-037HUSD39.75/Set
Gas Cutter Machine Mode No.NB-PB-059PUSD48.32/Set
Gas Cutter Machine Mode No.NB-PB-059HUSD55.86/Set
The payment term will be 30%T/T for deposit and the balance against the copy of B/L. And the L/C is also available for the first order.
买家最关心的价格和付款方式，以最简洁明了的方式告诉买家。
All of our Gas Cutter Machines are meet the American API standard and best seller in North America.They would be double checked through our special examining instruments on our product line. Replacement
Parts be packed separately with manual guide on the bottom of the carton who is free of charge.
突出表现自己的产品优势。假如是时尚促销商品，强调自己的设计能力。假如是大宗消费商品，可以显示自己的价格优势。假如是食品，申明安全性。机械产品，可以说明精度寿命等。总之，根据买家的关注点和自己拥有的实际优势来选择表述。
12 Sets of Gas Cutter Machine be piled in a pallet.16 pallets exactly fill a 20 feet container. The leadtime is 3 weeks once the order is confirmed.
给买家包装信息和交货期，有利于买家下订单时的细节考虑。潜移默化中有助于买家下单。
There will be highly appreciated if you could letus get your opinion on our quotation. Looking forward to hearing from you soon.Thank you.
表达期待买家回复的意愿。增加买家回复的概率。
Best regards,
Mary Li
Sales Manager
Hangzhou Huanyu Manufacturer Co.，Ltd.
Tel: +86-571-88158000
Fax: +86-571-88157803
E-mail: service@huanyu. com
Web: www.huanyu. com
有一个略微个性化的签名档，可以使买家加深对供应商公司名称的印象。每次给买家回复都尽量用固定的格式，一方面展示专业的本司形象，另一个好处是日后要电话跟进买家时，便于买家回想逾供应商曾经发来的邮件。希望上述内容对您有帮助。
