wish产品规范:将海外库存添加到二级仓库,并自定义运费和“最长妥投天数”

wish商户现可在商户平台为每个产品分别自定义配送选项,即设置更准确的运费和配送时长,从而为用户提供多种配送选项,以满足用户的不同需求。本文将为您详细说明设置方法。


请注意,对于中国大陆的所有商户,目前只有二级仓库中的产品可使用以下功能。

为什么说对中国大陆商户是一项利好?

  • 随着标准仓库和 Wish Express 仓库现分别更名为主仓库二级仓库,以及二级仓库产品现可设置准确的配送速度,有海外库存但不一定满足 Wish Express 要求的产品现在可以在 Wish 平台上销售了,且这些产品不必受 Wish Express 政策的约束(中国大陆商户以前不可以这么做)。

    • 换句话说,二级仓库中的产品不再受 Wish Express 要求的制约。

  • 您现在可以扩大 Wish 产品的海外仓库业务,同时无需受 Wish Express 要求的制约。

    • 您只需创建二级仓库、添加海外库存、设置配送速度/最长妥投天数(无论是否符合 Wish Express 规定的妥投时限,只要在15个工作日之内即可;详情请参阅下文),然后即可开始销售。

  • 从2021年3月中旬开始,新创建的二级仓库可以配送至 Wish 支持的所有目的国/地区。

    • 因此,向 Wish 支持的所有目的国/地区提供速运服务的产品现均有机会享受 Wish Express 权益,包括橙色卡车图标和可能增加的曝光量。

    • 只要商户将任何目的国/地区的“最长妥投天数”设置为等于或少于5个工作日(商户政策10.2中列出的12个国家/地区除外),相关产品即被视为 Wish Express 产品并享受相关权益(更多详情请参见下面的示例)。

    • 此变更是重大利好,因为此前 Wish Express 仅支持指定的目的国/地区。

  • 对于 A+ 物流计划订单,如果您打算从海外仓库发货,则不再需要从 A+ 物流计划中手动移除每个订单。


    • 对于仅从中国大陆以外发货的产品(即在中国大陆没有库存),只需在主仓库中将此产品的库存数量设置为0即可,或者也可以先在主仓库中关闭 A+ 物流计划目的国/地区,然后为该目的国/地区添加一个新的二级仓库,在二级仓库中设置此产品的正确库存数量,最后再为该目的国/地区设置“最长妥投天数”和运费。

    • 对于美国和/或芬兰路向的产品,从中国大陆及中国大陆以外发货都可以(即,中国大陆仓库和海外仓库都有库存),但设置不同的配送速度。您可以同时使用主仓库和二级仓库。

    • 如果您的任何产品在主仓库中的库存数量为正值,则您可以收到 A+ 物流计划订单。

    • 您可以为二级仓库中的库存产品设置“最长妥投天数”和不同的运费。

    • 这样,用户就有两种“配送速度 + 运费”组合可以选择。

    • 这样一来,如果某个产品在中国大陆(即主仓库)中的库存设置为0,或者您的主仓库关闭了特定的 A+ 物流计划国家/地区,您将不会再收到该产品发往该国家/地区的 A+ 物流计划订单。

    • 用户只能看到您在二级仓库中设置的“最长妥投天数”。

为产品设置“最长妥投天数”

在产品 > 查看所有产品页面,首先在您创建的二级仓库中找到要查看的产品,然后点击“国家/地区运费”列下方的链接:

在随后出现的页面中,您不仅可以为您的账户启用的所有目的国/地区设置默认运费,还可以为每个产品设置每个目的国/地区的配送时长和运费:


如上面的屏幕截图所示,在此页面的“自定义配送选项”部分,根据您此前在配送设置中开启的目的国/地区,您可以为此页面中已开启的目的国/地区输入运费“最长妥投天数”。Wish 热卖国/地区的“徽章“列下方会显示一个银色的皇冠图标:

您在此处设置的“最长妥投天数”将是我们向用户显示的产品最长配送时长,即从订单处理到订单妥投所需的工作日天数。

由于中国大陆商户现在可从二级仓库配送至 Wish 支持的所有目的国/地区,因此根据设置的“最长妥投天数”,发往所有目的国/地区的产品均有可能享受 Wish Express 权益:

  • 对于 Wish 支持的所有目的国/地区(商户政策10.2中明确列出的例外国家除外),如果将产品的“最长妥投天数”设置为5个工作日或更少,即可符合 Wish Express 资格。

  • 对于商户政策10.2中列出的妥投时限要求不同(即X个工作日)的12个目的国/地区,如果将产品的“最长妥投天数”设置为X个工作日或更少,即可符合 Wish Express 资格。

对于符合 Wish Express 资格且受 Wish Express 政策约束的产品,该目的国/地区的“徽章”列将自动出现一个橙色的卡车图标:

如果您设置的“最长妥投天数”超出 Wish Express 规定的妥投时限,则相应产品将不符合 Wish Express 资格,但仍可以在 Wish 平台上销售。

请注意,对于中国大陆的商户:

  • “最长妥投天数”最大可设为15个工作日。(再次声明,仅适用于二级仓库中的产品);

  • 如果不在此处设置“最长妥投天数”,则显示给用户的默认妥投时限将为5个工作日(商户政策10.2中列出的目的国/地区除外;例如,法国的默认妥投时限为6个工作日,巴西为10个工作日,等等)。

尽管 Wish Express 要求可能并非在所有情况下都适用,但如果某个订单未在您为特定的目的国/地区设置的“最长妥投天数”内确认妥投,您将受到仓库履行政策的约束,包括承担退款责任以及订单付款可能会被暂扣。因此,请务必在此处填写准确的妥投时限。如果您认为因延时妥投而导致的退款有误,您可以提出申诉,证明订单已在您设置的“最长妥投天数”内按时妥投。

 

为用户提供两种“运费 + 配送速度”组合

您还可以为主仓库或二级仓库的每个产品的每个目的国/地区提供一个配送选项。

尽管您只能为二级仓库中的产品设置“最长妥投天数”,但您仍可以为用户提供两种“运费 + 配送速度”组合。

例如,如果您的二级仓库中的产品 A 有海外库存,则您可以为美国用户提供“最长妥投天数”为5个工作日、运费为12美元的快速配送选项:

如果您的主仓库也有此产品的库存,并且可以从中国大陆直发,假定您为此产品设置的中国大陆直发美国的运费为6美元,Wish 显示给用户的预计配送时长为10个工作日(此配送速度由 Wish 估算,目前无法由商户设置或控制)。

成功设置后,系统将向用户显示两个配送选项。用户可以根据自身需求,选择较快配送并支付更高的运费,或选择较慢配送以支付较低的运费。

向用户显示的配送速度示例:

一个 Wish Express 配送选项和一个标准配送选项

为某些目的国/地区的次区域设置配送选项

您也可以为某些目的国/地区(例如澳大利亚、巴西、法国、西班牙和美国)的次区域设置不同的配送选项。例如,对于一个已开启美国路向的产品,点击“美国”旁的箭头,然后为随后显示的次区域设置运费和“最长妥投天数”:

如果您仅设置了美国这个国家路向的运费和最长妥投天数,未设置次区域,则您设置的国家运费和最长妥投天书将自动应用于该国的所有次区域。

我们鼓励商户为产品设置准确的运费和最长妥投天数,以满足用户对配送时长的不同要求,吸引更多用户,继而提高转化率,提升销量。再次提醒您注意,此功能目前仅向部分商户开放。若后期向更多商户开放此功能,我们将及时发布通知。

通过上传 CSV 文件为产品批量设置“最长妥投天数”

您也可以通过上传 CSV 文件批量执行上述操作。首先,前往产品 > 编辑现有产品的运费 > 产品 CSV 文件页面:

然后上传一个产品 CSV 文件,在其中指定要配送的每个目的国/地区和/或次区域的“最长妥投天数”。

在此页面上的“示例 CSV”中:

“US_GA TTD”字段表示产品配送至美国佐治亚州的“最长妥投天数”,“FR TTD”字段表示该产品配送至法国的“最长妥投天数”。

“Parent Unique Id”(父唯一 ID)字段是必填项,用于指定您修改的每一行是哪个产品。“Warehouse Name”(仓库名称)字段是可选项,用于指定这些更改将应用于哪个仓库。如果不指定仓库名称,这些更改将应用于商户的主仓库:

常见问题解答

1. 主仓库和二级仓库有何区别?

如需了解更多信息,请参阅这篇常见问题解答。请注意,商户平台上原来的“标准”仓库已于2021年1月起更名为“标准(主)”仓库。由商户创建的所有 Wish Express 仓库现在起都将被视为“二级”仓库。

2. 如果我重新创建一个全新的二级仓库,对“最长妥投天数”有何影响?

创建了新的二级仓库时:

  • 商户平台上主仓库中的所有产品都会自动复制到新的二级仓库中,而所有库存数量都默认设置为0。商户可以更新每个产品的库存数量。

  • 二级仓库的所有目的国/地区的“最长妥投天数”均被设置为5个工作日(商户政策10.2中列出的某些目的国/地区除外;例如,法国的默认妥投时限为6个工作日,巴西为10个工作日,等等)。商户可以为每个产品的每个目的国/地区更新此值。

  • 如果某个产品的库存数量没有设置为0,且至少开启了一个目地国/地区,并且由商户设置了运费/最长妥投天数,或使用了默认值(Wish Express 规定妥投时限),则该产品将可以销往开启的目的国/地区。

3. 二级仓库与之前的 Wish Express 仓库有何不同?

如前文所述,二级仓库支持的产品范围更广,即无论产品能否在 Wish Express 规定的妥投时限内妥投,都可以添加到二级仓库。

新创建的二级仓库现在也可以配送至 Wish 支持的所有目的国/地区。

因此,只要为任何已启用的目的国/地区设置的“最长妥投天数”在规定的时限内(对于不在商户政策10.2所列范围内的国家/地区,妥投时限为5个工作日;对于商户政策10.2中列出的12个国家/地区,妥投时限为X个工作日),产品即有资格享受 Wish Express 权益;此变更是重大利好,因为此前 Wish Express 仅支持指定的目的国/地区。。

4. 如果为产品设置的“最长妥投天数”超出 Wish Express 规定的妥投时限会怎样?

商户为产品设置的“最长妥投天数”可以超出 Wish Express 规定的妥投时限,且超出规定妥投时限的产品依然可以在 Wish 平台上销售。

本质上,Wish Express 现在已经是前文所述的“最长妥投天数”功能的一部分。对于中国大陆的商户:

  • 您只能对二级仓库中的产品执行此操作。

  • 这些产品在向相应目的国/地区的用户展示时,不会显示为 Wish Express 产品。

  • 向用户显示的预计到货日期将基于您设置的“最长妥投天数”。

5. 我可以通过 API 为产品设置“最长妥投天数”吗?

目前还不可以。wish平台会在开通 API 功能时通知您。

wish平台鼓励商户为产品设置准确的运费和最长妥投天数,以满足用户对配送时长的不同要求,吸引更多用户,继而提高转化率,提升销量。

wish商户官网原文详情:


Add overseas inventory to Secondary warehouses and customize shipping price and max delivery days


To help merchants provide more accurate shipping prices and delivery timelines, along with multiple shipping options that appeal to customers of various preferences, merchants are able to customize product-level shipping options in the Merchant Dashboard. This article walks merchants through how to set this up.

Please note that currently, all merchants based in Mainland China can access the following functionality for their products in Secondary warehouses only.

 

Why is this beneficial to Mainland China-based merchants?

  • With the now renamed Primary and Secondary warehouse (replacing Standard and Wish Express warehouse) and merchants’ ability to set accurate shipping speeds of their products in your Secondary warehouses, merchants with overseas inventory that does not necessarily meet the Wish Express requirements may now sell these products on Wish without being subject to Wish Express policies (Mainland China based-merchants previously were unable to do so).

    • In other words, products in your Secondary warehouse(s) no longer need to be subject to Wish Express requirements.

  • You may now expand your overseas inventory operations for your Wish products without having to be subject to Wish Express requirements.

    • Simply set up Secondary warehouses, add your overseas inventory, set up shipping speeds/max delivery days (Wish Express or not, as long as it’s within 15 business days; more details below), and start selling.

  • Starting mid-March 2021, newly-created Secondary warehouses can ship to all Wish-supported destinations. 

    • As such, products offering express shipping to all Wish-supported destinations can now receive Wish Express benefits, including orange truck icons and potential increase in impressions.

    • As long as merchants set the “max delivery days” for any destinations as 5 or fewer business days (with the exception of the 12 countries listed in Merchant Policy 10.2), related products will be considered Wish Express products and receive relevant benefits (more detailed examples below).

    • This is a significantly beneficial change from the previous setup where only select destination countries are eligible for Wish Express.

  • You no longer need to manually remove individual Advanced Logistics Program orders from the program if you intend to ship these orders from your overseas warehouses.


    • For a product whose orders will be solely shipped from outside of Mainland China (i.e., no Mainland China-based inventory available for sale), simply set the inventory number of this product to 0 in your Primary warehouse or disable the Advanced Logistics Program destination country for the Primary warehouse, add a new Secondary warehouse for this destination, provide the correct inventory quantity of this product in your Secondary warehouse, and set up the “max delivery days” and shipping prices for the specific destination country.

    • For a product whose orders bound for the United States and/or Finland may be shipped from both inside and outside of Mainland China (i.e., inventory available for sales in both domestic and overseas warehouses), but with different shipping speeds. You may leverage both the Primary and Secondary warehouses.

    • You will receive Advanced Logistics Program orders for any product with a positive quantity of inventory in the Primary warehouse.

    • You can set the “max delivery days” and a different shipping price for inventory in your Secondary warehouse.

    • Your customers may then be able to choose from two shipping speeds + shipping prices combinations available to them.

    • This way, you will stop receiving Advanced Logistics Program orders bound for the specific country for this product, since the inventory in Mainland China (i.e., in your Primary warehouse) is set to 0 or the specific Advanced Logistics Program country is disabled for your Primary warehouse.

    • Your customers will only see the max delivery days you set up in the Secondary warehouse.

    Setting up max delivery days for your products

In the Products > View All Products page, first locate a product of interest in one of the Secondary warehouses you have set up, and then click on the link under the “Country Shipping Price” column:

Aside from setting a “Default Shipping Price” to ship your product to all destination countries/regions enabled for your account, you may also set up customized shipping speeds and prices per product per destination country/region on the same page:


As shown in the screenshot above, in the “Customize Shipping Options” section of the page, you may input a shipping price and max delivery days per destination country/region you previously set up in Shipping Settings and enabled on this page for the product. For any top-selling country/region on Wish, a silver crown icon will appear under the “Badges” column for that country/region:

The “Max delivery days” you designate here will be the maximum delivery timeline (i.e., the number of business days from order being processed to order being delivered) we show to customers regarding when they can expect your products to be delivered.

As merchants based in Mainland China may now ship to all Wish-supported destinations from Secondary warehouses, products with all destinations may be eligible for Wish Express benefits, based on the “max delivery days” set:

  • For any Wish-supported destinations not specifically listed in Merchant Policy 10.2, setting the max delivery days as 5 or fewer business days will qualify the products for Wish Express.

  • For the 12 destination countries and their respective delivery timeline requirements (i.e., X business days) listed in Merchant Policy 10.2, setting the max delivery days as X or fewer business days will qualify the products for Wish Express.

For the products that qualify for Wish Express and be subject to Wish Express policies, an orange truck icon will automatically appear under the “Badges” column for that destination country/region:

On the other hand, if the max delivery days provided is outside of the Wish Express delivery timeline requirements, the product will not qualify for Wish Express, but you may still sell it on Wish.

Please note that for merchants based in Mainland China:

  • The maximum number of “max delivery days” merchants could set here is 15 business days (once again, applicable to products in Secondary warehouses only);

  • If you do not provide “max delivery days” value here, the default delivery timeline shown to customers will be 5 business days (with the exceptions for certain destination countries as outlined in Merchant Policy 10.2; for example, the default delivery timeline will be 6 business days for France and 10 business days for Brazil, etc).

Although Wish Express requirements may not be applicable in all cases, if an order is not confirmed delivered within the max delivery days that you provide here for the specific destination country/region, you will be subject to Warehouse Fulfillment Policy, including refund responsibility and potential order payment withholding. So please be sure to provide the accurate delivery timeline in this section. If you believe that a refund due to delayed delivery is incorrectly issued, you may submit disputes to prove the on-time delivery of the orders according to the max delivery days that you set.

 

Offering two shipping prices + shipping speeds combinations to customers

You may also offer one shipping option per product per destination country/region in each Primary or Secondary warehouse that you set up.

Although you may only set the “max delivery days” for products in the Secondary warehouse, it is still possible that your customers can choose from two shipping prices + shipping speeds combinations.

For example, for product A with overseas inventory located in your Secondary warehouse, you may provide US-based customers with a fast-shipping option with 5 business days as the max delivery days and $12 as the shipping price:

If you also have inventory of this product located in your Primary warehouse and can be drop-shipped from Mainland China, let’s assume that the shipping price set by you for drop-shipping this product directly from Mainland China to the United States is $6, and the estimated arrival time shown to customers by Wish is 10 business days (this shipping speed is estimated by Wish and cannot be set/controlled by you at the moment).

As such, we will show customers both of these shipping options for the product of interest, so they may choose to receive the product faster with a higher shipping price, or more slowly with a lower shipping price, based on their preference.

Example shipping speeds shown to customers: 

One Wish Express shipping option and one Standard shipping option

 

Setting up shipping options for subregions within certain destination countries

You may also designate different shipping options for subregions within certain destination countries, namely, Australia, Brazil, France, Spain, and the United States. For example, for a product with the United States enabled as a destination country, click the arrow next to "United States" and proceed with inputting shipping prices and max delivery days for each subregion that appear:

If you only provide a shipping price and max delivery days for the United States, and do not provide any values for these subregions, the country-wide value you provided will apply to all subregions automatically.

We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales. Once again, note that this feature is currently only available to select merchants. We will promptly send out notifications as we expand this feature to more merchants.

 

Setting up “max delivery days” for products in bulk via CSV upload

You may conduct the actions noted above in bulk via CSV upload as well. First, navigate to the Products > Edit Shipping Prices For Existing Products > Product CSV File page:

Then upload a product CSV file that includes the “max delivery days” for each destination country and/or subregion you would like to ship to.

In the “Example CSV” on this page:

“US_GA TTD” is the field that represents the “max delivery days” for that product if shipped to the state of Georgia in the United States, while “FR TTD” represents the “max delivery days” of this product if shipped to France.

The “Parent Unique Id” field is required to specify which product in each row you intend to modify. The “Warehouse Name” field is optional and determines which warehouse these changes impact. If not provided, these changes will attempt to be made in the merchant’s Primary warehouse:

Frequently Asked Questions

1. What are the differences between Primary and Secondary warehouses?

Please visit this FAQ to learn more. Note that the previously named “STANDARD” warehouse in Merchant Dashboard was renamed to “STANDARD (Primary)” warehouse in January 2021. All Wish Express warehouses set up by merchants are now considered Secondary warehouses.

2. What happens to the “max delivery days” if I create a new Secondary warehouse from scratch?

When a new Secondary warehouse is created:

  • All product listings from the Primary warehouse are automatically copied over to the new Secondary warehouse in Merchant Dashboard, with all inventory quantities set to 0 by default. Merchants may update this quantity for each product.

  • The “max delivery days” for all destination countries that the Secondary warehouse is set to ship to is set to 5 business days (with the exceptions for certain destination countries as outlined in Merchant Policy 10.2; for example, the default delivery timeline will be 6 business days for France and 10 business days for Brazil, etc). Merchants may update this value per product per destination.

  • If the inventory quantity of a product is NOT set to 0, at least one destination country/region is enabled, and shipping prices/max delivery days are set by merchants or inherit a default value based on the default Wish Express delivery timeline, the product will be available for sale in the enabled destination countries/regions.

3. How are Secondary warehouses different from Wish Express warehouses previously available to merchants?

As noted above, Secondary warehouses are now expanded to support products that both can and cannot ship within the Wish Express-required delivery timeline.

Newly-created Secondary warehouses can now also ship to all Wish-supported destinations.

As such, as long as max delivery days set for any enabled destination falls within the required timeline (5 business days or fewer for destinations not listed in Merchant Policy 10.2 and X business days for 12 countries as shown in Merchant Policy 10.2), products will be eligible for Wish Express benefits; this is a hugely beneficial change from the previous setup where only select destination countries could qualify for Wish Express.

4. What happens if I set a product’s “max delivery days” to a number greater than the Wish Express-required delivery timeline?

Merchants are able to set the “max delivery days” of a product to a number that’s greater than the Wish Express-required delivery timeline and still sell the product on Wish.

Essentially, Wish Express is now subsumed under the above functionality that allows merchants to set per-country max delivery days for each product in each warehouse. For merchants based in Mainland China:

  • You may do so for products in the Secondary warehouses only.

  • These products will NOT be shown as Wish Express to your customers in the corresponding destination countries.

  • Customers will see the estimated arrival date based on the max delivery days you set.

5. Can I set “max delivery days” for my products via API?

Not at the moment. We will promptly notify merchants when API functionalities are available.

We encourage merchants to set up accurate shipping prices and max delivery days for their products in order to attract more customers of various shipping preferences, increase conversion rate, and ultimately, product sales.



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