亚马逊轰轰烈烈删评事件的背后是亚马逊Review算法的更新,并因此给卖家带来了腥风血雨,在Review算法更新之后,亚马逊卖家该如何写索评邮件,以此来获取更多的Review呢?

亚马逊索评邮件如何写

1、用词礼貌、真诚

顾客就是上帝,你的目的是索评,所以尽量让自己的用词礼貌、真诚一些,尽可能地让顾客感觉到舒服,如沐春风。


2、简短精炼

相信大多数人都不喜欢长篇大论的东西,所以尽可能用简短精炼的文字表达最真实的意愿,让客户不浪费过多的时间的同时清楚地知道你的目的。


3、提供附加价值

可以试着在索评邮件中给客户提供附加价值,比如产品的使用窍门,保养注意事项等,或者其他介绍产品功能的内容。


4、开放式提问

人与人之间最好的交流方式就是互动,写索评邮件时不要一味地陈述自己的观点,试着开放式提问,唤起客户回复的兴趣,让客户感觉跟朋友聊天一样。


5、告诉客户你的诉求

不要直接要求好评但要告知客户你的诉求,比如:期待您积极的评价等,用委婉的语气获取客户的好感与回应。


6、直接加入评论链接

从买家角度出发,为买家着想,最大化地给他们提供便利,直接在邮件中加入评论链接,而不是让有意愿留评的买家再去网页寻找链接。


7、向客户表达最大的诚意

告诉顾客“我们始终愿意真诚地为您服务,不论您有什么问题,我们都愿意为您解决”,让顾客感觉到顾客至上的感觉,增加好评几率,同时避免买家直接向亚马逊发起A-Z索赔。


亚马逊索评邮件模板

Hello Amazon Valued Customer,

Great news! (你的店铺名) order has been shipped. It left our warehouse earlier today on its way to you! You can expect it on your doorstep within the next (货物寄达天数) days (most likely sooner).

You made a great customer choice shopping with us. At (你的店铺名), we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and all (你的店铺名) product and Amazon customers with a better product and service.

Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3

That’s it for now. We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (需送货天数) days, then please contact Amazon support here:

Amazon Customer Support

Best Regards,

(你的店铺名)

Customer Care Team