根据行业特点强调客户最可能关注的问题
邮件主题:Packing Line Support from PAE China
邮件正文:
Hi Sam,
It's Sophie from PAE China.Hope this letter find you well.
As a leading manufacturer of packaging machinery, I'm pleased to inform you that we have been working with many big companies in Europe and South America.
We are in a good position not only to supply you high quality machinery, but also the excellent after sales service. Well-trained engineers will offer you any technical support.
Upon receipt of your feedback, we will update you on more relevant proposals and working videos for your options.
Best regards,
Sophie
具体分析:
文中提到“我们和欧洲、南美洲国家的很多大公司都已经建立了联系。”还强调“我们提供高质量的售后服务，提供训练有素的工程师随时给予技术支持。”为什么呢?因为有些国外客户对中国制造存在顾虑。一方面由于被宣传误导，他们对中国制造缺乏信心，另一方面一些供应商的“烂尾”售后影响了他们。所以比起质量，售后是更加重要的。文中在最后同时强调会提供相关方案和机器运作的视频，为此后的进一步跟进埋下伏笔。
