旺季过后,肯定还是会有人欢喜有人愁,而有些卖家却因为账号被封而愁了眉头。

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店铺账号可以说是是卖家的重要武器,但就算你有着再高超的运营技巧和傲人的店铺业绩,一旦账号被封,所有的努力都会付诸东流。而中小卖家一旦账号被封,恐无翻身之日。

账号被封关系到店铺的生死存亡和FBA库存,所以写好一封申诉邮件就变得至关重要了,只有申诉回来了,产品和店铺才能有救。

亚马逊申诉主要包含这几种:亚马逊账号被关申诉、亚马逊产品品牌侵权申诉、 亚马逊跟卖申诉、亚马逊卖违禁品申诉、亚马逊被关联申诉。接下来就介绍一下亚马逊申诉途径及邮件范文。


1、亚马逊账号被关申诉邮件范文模板

Dear Amazon seller support:

This is * (店铺名) writing to you.

第一部分:先向亚马逊标识感谢,之后介绍下店铺已经取得的成绩(开店时间、订单量交易额)最后表明意识到自己的错误,阐释原因。

As we are new seller on Amazon, we just sold our first item on 2016-11-*, and until today we sold *** orders on Amazon. We thanks so much that Amazon can provide such chance for us to delivery customers good products. And we are planning to provide more quality products on Amazon and drive our sales to $*,*00,000 a month with **** orders, and grow 40-50% every month. However, we did not that familiar with how to meet the performance standard, to this point we acknowledge it is our fault. We had updated details for listings and standards of customer service for our stuff and promise to try our best to service customers well on Amazon if we can get the permission to sell again.Would you please consider the account seller rating and the currant rapidly increasing sales in our store? We never got a negative feedback on our account and there are still items waiting to be shipped into FBA on **day, hope you could give us a chance to improve!

第二部分:列出整改措施(提高高标准服务、熟悉亚马逊店铺规则等等)

If we get the valuable selling chance on Amazon, we will do as follows:

1. Absolutely, we will learn through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if they provide enough information for customers to make their right decisions.

3. We will focus on awaiting shipment items to customers. Double check to confirm customers will have their satisfied items.

4.Use FBA shipping service to give customer good shipping service. Educate stuff of our own warehouse to trible check awaiting shipping orders every day to confirm all the products will on their way to customers.

5.Find out order problems automatically and solve them with customer within 24 hours. Any complaints or product issues we will solve them in proper way within a day in favor of the customer's right.

6. We will build up our own ERP to manage the running for Amazon selling.To control customer services and shipping services with accurate data.

第三部分:结尾标识再次恳请亚马逊给予自己一次机会

Sincerely, we write this. We will try our best to provide our sales on Amazon.We believe Amazon will give this issue a serious consideration, and to us,there is a hope, a new chance for us! We will always provide good products and services to customers on Amazon selling.

Look forward to receive your reply.

Best regards

店铺名


2、亚马逊产品品牌侵权申诉邮件模板范文

侵权出现的情况以及整改方向:

检查了店铺listing的标题、描述、图片、五点描述和关键词,承诺以后不会再有品牌侵权的错误(即陈述自己的行动)。

如果我们发现任何侵犯知识产权的产品或清单,我们将销毁这些产品或删除这些清单;

注意和学习平台的所有政策和规则。日后上架产品,会先核实知识产权问题,确保产品不会违反任何其他卖家的品牌权益或专利权益,或复制他人的标题、图片和描述。

我们将留意所有在售的产品,如果有顾客反馈不满意或投诉产品有问题,我们承诺会在XX小时内帮客户解决问题,为客户提供最好的购物体验(让亚马逊相信你是为客户着想)

日后出售的产品将由自己亲自设计商标和设计产品包装,向亚马逊保证产品都是真实的,而不是直接从供应商渠道直接采购,以防止任何可能出现的商标侵权和包装设计侵权的情况发生(如果有条件的话)。

如果有任何销售问题,我们将尽快向亚马逊寻求帮助,而不是盲目销售,避免再次触犯亚马逊规则。

邮件范文

第一部分:对亚马逊通知表示感谢

Dear Amazon seller support, Thank you for your concern of our account.

第二部分:表明已经反思已经找出了问题的原因,表示歉意

We received a notification today that our selling privilege has been removed because we infringe intellectual property rights. We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling which started business on amazon in August,we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product has its own brand, to this point we acknowledge it is our fault.

第三部分:整改建议,恳请亚马逊再给自己一次机会

We had removed the listings and promise we won't sell it again on Amazon. Would you offer the owner's contact information ? I want to do a apologize to him for my ignorance and sorry for the damage to other's benefit . Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and excellent customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. I will check all my products sold, if the customer reflects any dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem , and offer them the best shopping experience, please trust me.

4. If any selling questions, we will consult Amazon for help as soon as possible,rather than sell blindly.


3、亚马逊跟卖卖违禁品申诉模板范文

这部分邮件写作套路和上面介绍的两种情况类似,如果真的是存在跟卖或者销售违禁品的情况要成人错误,找出原因,表明整改意愿和整改措施。如果错在什么误会也要在邮件中尽量阐释清楚。


4、亚马逊被关联申诉邮件模板范文

关于这类被关联申诉的情况,模板和上诉几种情况类似,主要是下面这些要点:

第一部分:强调你只有一个卖家账号,并且账号的行为表现良好,并没有违规的几率,而且还是优质卖家,也可以举些例子,比如说自己的产品很受欢迎,销量好、五星review很多之类的情况说明一下。

第二部分:试着提出重新核查或者告知关联了什么账户才导致被封号

第三部分:最后保证你会严格遵守亚马逊的规则,提供更好的服务和商品给顾客。

我们还需要注意的是,如果卖家的账户和违规账户关联,那么一般情况下,申诉成功的概率很低。如果是卖家的账户和买家账户关联,有很大的概率申诉成功。