亚马逊赞助的折扣
对于选定商品，亚马逊可能会出资为买家提供折扣，或向其提供优惠券，但折扣前的价格高于您的商品价格。在这种情况下，您将收到订单的付款，并按照您设置的全额商品价格支付销售佣金。
此计划将不会用于向买家收取超过您所设置价格的费用。如果出于任何原因，您希望自己的商品不参加这些折扣或优惠券计划，那么您可以联系我们，我们会将您从向买家提供额外折扣或优惠券的计划中排除。
关于“亚马逊赞助的折扣”的卖家常见问题
“亚马逊赞助的折扣”计划是什么？
“亚马逊赞助的折扣”计划是亚马逊帮助确保买家能够找到价格具有竞争力的商品的众多方式之一。对于某些商品，亚马逊可能会出资为买家提供折扣，但折扣前的价格会高于卖家的商品价格。在这种情况下，卖家将收到订单的付款，并按照其设置的全额商品价格支付销售佣金。
亚马逊如何向买家显示此资金？
亚马逊会在商品详情页面上显示这类折扣，并会附注该折扣由亚马逊提供。
买家可以点击以阅读以下优惠详情：
此商品由第三方卖家销售。折扣金额由亚马逊支付。
这是一种限时优惠。
优惠不适用于数字内容。
优惠商品数量有限，售完为止。
运费和税费将基于折扣商品和免费促销商品的全部价格收取。
运费和税费将基于折扣商品和免费促销商品的全部价格收取。
亚马逊保留随时修改或取消折扣的权利。
如果您退回了与此优惠相关的任何商品或内容，且符合适用的退货政策，则您的退款为您为此商品或内容支付的金额。
亚马逊如何确定为哪些商品出资以及出资金额？
亚马逊使用此计划为我们的买家提供具有竞争力的商品价格。对于某些商品，出资为购买这些商品的买家提供折扣使得我们能够确保亚马逊商城上的商品价格与其他渠道提供的商品价格相比具有竞争力。亚马逊会根据商品价格、商品供货情况和买家输入记录来持续评估买家的购买选择。
是否必须注册此计划？
否，但所有卖家都有资格参与此计划。
这是否会影响购买按钮资格？
否，“亚马逊赞助的折扣”计划不会影响购买按钮资格。
这是否会影响我提供其他促销？
否，“亚马逊赞助的折扣”计划不会影响您提供其他促销。
这是否会影响我的付款？
否，“亚马逊赞助的折扣”计划不会影响您的付款。您将获得您设置的全额商品价格。
如果我的供应商实行严格的最低宣传价格 (MAP) 政策，该怎么办？
您可以通过联系销售伙伴支持，随时从整体上退出“亚马逊提供的折扣”计划，或者将特定商品从此计划中移除。
是否可以仅让特定 ASIN 退出“亚马逊提供的折扣”计划？
可以。您可以通过联系销售伙伴支持来让特定 ASIN 退出“亚马逊提供的折扣”计划。
如果相关人员联系并告知我违反了 MAP 政策，我该如何回复我的供应商？
这类折扣是由亚马逊提供的，亚马逊借助这种方式来确保亚马逊商城上的商品价格比别处的商品价格更具竞争力。您可以通过联系销售伙伴支持，随时从整体上退出“亚马逊提供的折扣”计划，或者将特定商品从此计划中移除。
亚马逊官网原文详情：
Discounts Funded by Amazon
Amazon can fund a discount or provide a coupon to customers beyond your item price on selected products. In these instances, you will receive payment for the order and pay referral fees based on the full item price you set.
This program will not be used to charge customers more than the price you set. If for any reason you would like to exclude your products from these discounts or coupons, you can contact us and we will remove your reference from additional discounts or coupons to customers.
Discounts funded by Amazon Seller FAQ
What is the Discounts funded by Amazon program?
The Discounts funded by Amazon program is one of many ways Amazon helps ensure that customers find products at competitive prices. Amazon can fund a discount to customers from seller prices on certain products. In these instances, sellers will receive payment for the order and pay referral fees based on the full item price you set.
How does Amazon display this funding to customers?
Amazon displays these discounts on the product detail page with a note stating that the discount is provided by Amazon.
Buyers can click to read the following offer details:
This item is sold by a third-party seller. The discount amount is funded by Amazon.
This is a limited time offer.
Offer does not apply to digital content.
Offer good while supplies last.
Shipping charges and taxes may apply to the full value of discounted and free promotional items.
Shipping charges and taxes may apply to the full value of discounted and free promotional items.
Amazon reserves the right to modify or cancel the discount at any time.
If any of the products or content related to this offer are returned, your refund will equal the amount you paid for the product or content, subject to applicable refund policies.
How does Amazon determine which products are funded and by how much?
Amazon uses this program to provide competitive prices to our customers. Funding customers for their purchases allows us to ensure that prices on the Amazon Marketplace are competitive with prices offered elsewhere on certain products. Amazon is constantly assessing customers' buying choices based on price, availability of products, and input from customers.
Do I have to register for this program?
No, all sellers are eligible to participate in this program.
Will this impact my Buy Box eligibility?
No, the Discounts funded by Amazon program does not affect Buy Box eligibility.
Will this affect my ability to offer other promotions?
No, the Discounts funded by Amazon program will not affect your ability to offer other promotions.
Will this affect my payment?
No, the Discounts funded by Amazon program will not affect your payment. You will be paid for the full item price that you set.
What if my vendor has a strict Minimum Advertised Price (MAP) policy?
You can opt out of the Discounts Provided by Amazon program as a whole or remove specific products from inclusion in the program at any time by contacting Seller Support.
Can I opt out of the Discounts Provided by Amazon program for specific ASINs only?
Yes. You can opt out specific ASINs from the Discounts Provided by Amazon program by contacting Seller Support.
How should I respond to my vendor if I’m contacted about a MAP violation?
These discounts are provided by Amazon, and are one way Amazon ensures that prices on Amazon are competitive with those offered elsewhere. You can opt out of the Discounts Provided by Amazon program as a whole or remove specific products from the program at any time by contacting Seller Support.
文章来源：亚马逊官方网站
