使用批量操作添加否定关键词
您可以向广告活动或广告组添加否定关键词,让这些关键词不会触发您的广告。
要开始此过程,请从现有广告活动下载批量电子表格。
在 Excel 等电子表格应用程序中打开批量文件。
创建筛选条件,找到您想要添加否定关键词的广告活动。您可以将否定关键词添加到自动定位或手动定位的广告活动中。
在每个空白行输入一个否定关键词,并提供以下信息:
广告活动名称: 必须与要应用否定关键词的广告活动的名称匹配。
关键词
匹配类型: 输入“广告活动否定精准匹配”或“广告活动否定短语匹配”。
将电子表格保存到您的本地硬盘。
上传您的电子表格。了解有关上传批量操作电子表格的更多信息
提示: 要缩短处理时间,请删除不包含更新内容的行并保存更改,然后再上传文件。上传文件时,已删除的行不会更改。
亚马逊官网原文详情:
Add negative keywords with bulk operations
You can add negative keywords to campaigns or ad groups to stop those keywords from showing your ads.
To start the process, download a bulk spreadsheet from existing campaigns.
Open your bulk file in a spreadsheet application, such as Excel.
Create a filter to locate the campaign your want to add negative keywords to. You can add negative keywords to campaigns with automatic or manual targeting.
Enter one negative keyword per blank row, providing the following information:
Campaign name: Must match the name of the campaign it applies to.
Keyword
Match Type: Enter "Campaign Negative Exact" or "Campaign Negative Phrase".
Save the spreadsheet to your local hard drive.
Upload your spreadsheet. Learn more about uploading a bulk operations spreadsheet
Tip: To reduce processing time, delete rows that do not contain updates and save your changes before you upload the file. Deleted rows will not be changed when you upload the file.
文章来源:亚马逊官方网站