虚拟 Dash 按钮的工作原理

虚拟 Dash 按钮是有助于 Prime 买家轻松查找、购买和回购心仪商品的快捷方式。我们会自动为买家最常回购的符合 Prime 条件的商品创建 Dash 按钮。了解有关买家如何使用 Dash 按钮的更多信息。

作为卖家,您无需注册虚拟 Dash 按钮,因为它们是自动创建的。不过,您可以更改您品牌的按钮图片。

注意: 要更改您品牌的虚拟 Dash 按钮图片,您的商品必须符合 Prime 配送条件,而且您必须注册亚马逊品牌注册计划。如果贵公司自行生产商品或拥有自己的品牌,则您可以申请加入亚马逊品牌注册计划。有关更多信息,请参阅申请流程。

添加图片

请尽量严格遵循这些步骤,以免延长上传品牌图片的时间。我们会将此图片应用于您品牌的所有按钮,因此请勿使用某一商品的图片。

  1. 请使用以下模板之一确定徽标的放置位置:

    • PDF

    • EPS

    • PSD (Adobe Photoshop)

    • AI (Adobe Illustrator)

  2. 按照这些指南创建您的图片:

    1. 确认图片大小正好为 600 × 260 像素。所有背景颜色和图片均应延伸以覆盖按钮的全部区域。

    2. 将品牌徽标放置在按钮的左侧,确保其大小不超过 300 × 200 像素。我们将修剪边角以便与按钮的圆角完美贴合。

    3. 对照此示例输出验证您的最终成品。这是我们要求的图片样式。

  3. 请联系我们以针对每个品牌提交一个请求:

    注意: 如果您拥有多个品牌,请另外针对各个品牌提交请求。

    1. 前往联系我们页面。

    2. 依次点击【我要开店】和【其他问题】,然后选择【虚拟 Dash 按钮】。

    3. 填写表格(包括上传您的图片),然后点击【发送】。

 亚马逊官网原文详情:

How virtual Dash Buttons work

Virtual Dash Buttons are shortcuts to help Prime customers easily find, purchase, and reorder their favorite products. We automatically create Dash Buttons for Prime-eligible products that customers reorder the most. Learn more about how customers can use Dash Buttons.

As a seller, you don't need to sign up for virtual Dash Buttons because they're created automatically. However, you can change the button image for your brand.

Note: To change your brand's virtual Dash Button image, your product must be eligible for Prime shipping, and you must be enrolled in the Amazon Brand Registry. If you are not enrolled in the Brand Registry, you can apply if your company manufactures its own products or represents its own brands.

Adding images

Follow these steps very closely to avoid delays with uploading your brand's image. We'll use this image for all buttons for your brand, so please don't use a product image.

  1. Use one of the following templates to guide the placement of your logo:

    • PDF

    • EPS

    • PSD (Adobe Photoshop)

    • AI (Adobe Illustrator)

  2. Create your image by following these guidelines:

    1. Confirm that the image size is exactly 600 by 260 pixels. All background colors and images should extend to cover the full area of the button.

    2. Position the brand logo on the left side of the button, and ensure that it's no larger than 300 by 200 pixels. We'll trim the corners to fit the rounded shape of the button.

    3. Verify your final artwork against this example output. This is how we'd like the image to look.

  3. Contact us to submit one request per brand:

    Note: If you own multiple brands, submit additional requests for each brand.

    1. Browse to the Contact us page.

    2. Click Selling on Amazon, click Other Issues, and then select Virtual Dash Buttons.

    3. Fill out the form (including uploading your image), and then click Send.

 文章来源:亚马逊官方网站